HOW NO FILTER PHOTO BOOTH TRIPLED THEIR LEADS
IN JUST 6 MONTHS
Based in Sydney, Australia, No Filter Photo Booth has carved out a niche in the event services industry, offering luxurious and iconic photo booths for a variety of occasions including weddings, corporate events, and parties. The brand has become a go-to for those looking to add a touch of elegance and fun to their events. Despite their strong organic social media presence, No Filter Photo Booth faced challenges in scaling their business and optimizing their digital footprint. By implementing a tailored, multi-faceted digital strategy that included Paid Social advertising and website redesign, we empowered them to not only meet but exceed their growth targets.
The CHALLENGE
While their organic social media efforts were generating some leads, they were seeking skills specialists to effectively improve their website and drive more leads through Paid Social Advertising. Additionally, their existing website was not optimized for conversions, limiting their online growth potential. The brand reached out to Uppercut Digital to address these pressing challenges and unlock new avenues for growth.
Our audit identified two key focuses for our strategy: First, we needed to launch a Paid Social funnel using Facebook’s on-platform lead ads, leveraging No Filter Photo Booth’s top-performing organic content. Second, we undertook a complete website redesign, migrating to WordPress and implementing CRO and SEO best practices.
Key Problems
- Suboptimal Website For Conversions
The existing website was not only visually outdated but also lacked essential elements that drive conversions. Without clear calls-to-action, optimized landing pages, or a user-friendly interface, the website was a less-than-ideal landing page destination for any Paid Social traffic. - Lack of Historical Data for Paid Social
Without any historical data from previous Paid Social campaigns, the brand faced challenges in making data-driven decisions for ad optimization. This lack of insights made it difficult to identify which strategies and audiences would be most effective. - Struggle with Low-quality Leads
The brand needed leads that were not just interested but highly qualified and likely to convert. The absence of a mechanism to filter or qualify these leads added a layer of uncertainty to their sales process.
Our Approach
At Uppercut Digital, our approach is as unique as the businesses we serve. We understand that a one-size-fits-all strategy simply doesn’t cut it in today’s digital landscape. Instead, we champion an omni-channel methodology that integrates SEO, Google Ads and Paid Social Ads, ensuring that your brand voice resonates consistently across all platforms.
This isn’t about using a cookie-cutter formula but crafting a bespoke strategy tailored to your brand’s essence and objectives. By harnessing the strengths of each platform, we build a cohesive, amplified digital presence that drives results, transcending the ordinary and embracing the extraordinary.
DIGITAL MARKETING AUDIT
A thorough audit of your website is conducted, analysing various aspects of the website, such as design, user experience, content, and technical elements. The audit also includes an in-depth analysis of the website’s SEO, speed, and mobile responsiveness. This will help us identify any technical issues or areas for improvement that may impact the website’s performance and user experience.
COMPETITOR ANALYSIS
At Uppercut Digital, we don’t just keep pace with competitors – we outpace them. By meticulously analysing their strategies and performance, we pinpoint their strengths to surpass and weaknesses to exploit.With our years of expertise, we refine and elevate your digital approach, ensuring that once your competitors are knocked down, they won’t get up from the count.
TARGET AUDIENCE RESEARCH
We conduct research on your target audience to understand their needs, behaviours, and preferences. This research helps us understand what your audience is looking for, how they interact with your website, and what motivates them to take action. We use this information to tailor the strategy to reach your target audience effectively, by understanding what message and channels resonates with them.
CREATING THE STRATEGY
After the website audit competitor analysis and target audience research, we create a comprehensive digital marketing strategy for your website. The strategy includes plans for improving the website’s performance and user experience, tactics for increasing visibility and driving traffic to the site, as well as a plan for creating and distributing engaging, relevant content and utilising social media and other digital channels to reach your target audience.
IMPLEMENTING & MEASUREMENT
We research and analyse your competitors’ websites and digital marketing strategies. This helps us understand their strengths and weaknesses, as well as identify opportunities for your website to stand out. By understanding what your competitors are doing, we can identify areas where your website may be lacking in comparison and areas where you many have a competitive advantage.
REPORTING & OPTIMISATION
Digital marketing efforts. These reports are tailored to your specific goals and objectives, and provide in-depth analysis of key performance indicators (KPIs) such as website traffic conversions and engagement. We highlights areas of success and opportunities for improvement. Based on this data, we work with you to optimise the strategy and tactics to drive even better results.
results so far
Tailored Paid Social Ads
Understanding that one size doesn’t fit all, we crafted specialized ad content for different occasions—weddings, corporate events, and birthday parties. These were paired with audiences that were meticulously segmented to match each ad types. These were paired with audiences that were meticulously segmented to match each ad types.
To ensure the leads were of high quality, we designed custom lead forms that gathered detailed information to pre-qualify the leads effectively. Within 6 months, we saw:
- Average cost per lead of $23
- Paid Social average conversion rate of 3.01%
- Click-through rate of 2.04%
Website Redesign and Migration
The existing website was a bottleneck in the client’s growth journey. We initiated a complete overhaul, migrating the site to WordPress, a more flexible and SEO-friendly platform. The new design incorporated best practices for user experience and conversion rate optimization, including strategically placed calls-to-action, optimized landing pages, and an intuitive navigation structure.
In the first 3 months of the new website being live, we saw:
- Website conversion rate increased by 95% (from 2.05% to 4.01%)
- Bounce rate dropped by 37% (from 65% to 41%)
- Monthly Users increased by 41% (From 1.2k to 1.7k)
Adaptive Strategy for Continued Growth
Our approach was designed to be flexible and adaptive to the brand’s evolving needs. Initially, we used on-Facebook lead ads to capture leads, as the existing website was not yet optimized for conversions. This allowed us to gather valuable data and insights while concurrently working on the website redesign.
Once the new website was live and had demonstrated its effectiveness, we seamlessly transitioned our ad strategy to drive traffic to the new website. By doing so, we were able to see:
- Cost per lead decreased by 34% (from $23 to $15)
- Conversion rate increased by 30% (from 3.01% to 3.91%)
- Click-through rate by 22% (from 2.04% to 2.49%)
Our Clients
Next case Studies
Ready to Get Started?
WE JUST NEED YOUR DETAILS BELOW TO GET THE BALL ROLLING…