Meet No Filter Photo Booth
Their organic social media was generating some leads, but they wanted specialists who could improve their website and bring in more leads through Paid Social. Their website also wasn't optimised for conversions, which limited how far they could grow online. The brand came to Uppercut Digital to fix both.
The Challenge
Our audit identified two priorities. First, we needed to launch a Paid Social funnel using Facebook's on-platform lead ads, built on No Filter Photo Booth's best-performing organic content. Second, we redesigned the website from scratch, migrating it to WordPress and applying CRO and SEO best practice.
Suboptimal Website For Conversions
The existing website was not only visually outdated but also lacked essential elements that drive conversions. Without clear calls-to-action, optimised landing pages, or a user-friendly interface, the website was a less-than-ideal landing page destination for any Paid Social traffic.
Lack of Historical Data for Paid Social
Without any historical data from previous Paid Social campaigns, the brand faced challenges in making data-driven decisions for ad optimisation. This lack of insights made it difficult to identify which strategies and audiences would be most effective.
Struggle with Low-quality Leads
The brand needed leads that were not just interested but highly qualified and likely to convert. The absence of a mechanism to filter or qualify these leads added a layer of uncertainty to their sales process.
Our Approach
Our work for No Filter Photo Booth brought together Paid Social.
Lead generation during the rebuild
- Used on-Facebook lead ads while the website was redesigned
- Used campaign insights to adapt the strategy
The Results
Average cost per lead of $23
- Paid Social average conversion rate
- Click-through rate
In the first 3 months of the new website being live, we saw:
- Website conversion rate increased (from 2.05% to 4.01%)
- Bounce rate dropped (from 65% to 41%)
- Monthly Users increased (From 1.2k to 1.7k)
Adaptive Strategy for Continued Growth
Our approach was designed to be flexible and adaptive to the brand’s evolving needs. Initially, we used on-Facebook lead ads to capture leads, as the existing website was not yet optimised for conversions. This allowed us to gather valuable data and insights while concurrently working on the website redesign.
- Cost per lead decreased (from $23 to $15)
- Conversion rate increased (from 3.01% to 3.91%)
- Increase in click-through rate (from 2.04% to 2.49%)
Client Feedback
“The guys at Uppercut Digital have been an absolute pleasure to work with! For both Meta Ads and SEO management, they have improved our lead acquisition tremendously. They are also a very professional, reliable and trustworthy team.”
