PPC Agency Australia
Award-Winning PPC Agency That Turns Ad Spend Into Customers
Every dollar you put into ads should come back with a customer attached. We plan, build and manage paid advertising across Google, Microsoft, Meta, TikTok, YouTube and ChatGPT as one budget, and we report on revenue rather than on clicks.
- Google Certified Partners
- 200+ Australian businesses scaled
- Clients average +103% more conversions
Get Free Growth Plan! See PPC Results
- +103% More conversions on average
- -39% Lower cost per lead on average
- +89% Higher conversion rate on average
Averages of the figures published on our 26 paid media case studies
Trusted by Businesses Ready to Grow
From local operators to national brands, businesses come to us when the ad account has stopped being something anyone can explain.
View Case Studies
WHAT A PPC AGENCY DOES
PPC Is A Pricing Model. The Job Is The Channel Mix.
PPC, or pay-per-click, is the name for paid advertising on Google, Microsoft, Meta, TikTok, YouTube and ChatGPT. Search ads are bought by the click, social and video placements are often bought by the impression, and every dollar is measurable either way. A PPC agency plans which of those channels earns a place in your budget, builds and runs the accounts, writes the ads and the pages they land on, and reports on what the spend turned into. Whether it calls itself a pay per click agency, a PPC company or a PPC management service, the work is the same.
Google Ads management is one channel inside PPC management. If search is the only channel you need, Google Ads management on its own is the better fit, and the same goes for Facebook and Instagram ads when paid social is. This page is about the whole paid budget: which channels, in what ratio, and how that ratio moves as the data comes in. Every channel sends its clicks to the same website, so the site sets what they are worth. Our free guides to Shopify, WordPress, WooCommerce and Squarespace cover what to fix there first.
Paid Media Channels, One Budget
Every channel below is a service of its own. Start with the one that matches how your customers buy, and we'll tell you which of the others belong beside it.
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Google Ads Management
Catch the people already searching for what you sell. The highest-intent channel and usually the first one we build.
Google Ads agency -
Google Shopping
Shopping and Performance Max listings, run from one product feed. The feed does more of the work than the bids do.
Google Shopping agency -
Microsoft Ads
The same buying intent on the searches Google never sees, usually at a lower cost per click.
Microsoft Ads agency -
Social Media Ads
Facebook and Instagram, aimed at people who aren't searching yet. Creative is the lever here, not the audience settings.
Social media agency -
TikTok Ads
Short-form video with its own creative rules. A growing share of paid social budget now lives here.
TikTok Ads agency -
YouTube Ads
Video where the audience is already watching, judged on assisted conversions and cost per new customer rather than views.
YouTube Ads agency -
ChatGPT Ads
Sponsored placements alongside ChatGPT’s answers. New inventory with thin measurement, so it gets a test budget first.
ChatGPT Ads agency -
Remarketing Ads
Bring back the people who visited and didn't convert, across Google, Meta and YouTube, with frequency caps.
Remarketing agency -
See what it costs
Landing Pages And Tracking Come With Every Channel
We build the page and fix the tracking before a dollar of spend is scaled.
A PPC Management Process Built Around Accountability
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01
Account And Tracking Audit
Before anything changes we check the GA4 events, Tag Manager tags, enhanced conversions and Consent Mode settings behind the numbers. A conversion that fires on a page load makes every other number in the account meaningless.
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02
Channel Mix And Priority
Which channels, which campaigns, and what each is for. Most accounts we inherit are spending across more surfaces than they can support properly.
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03
Creative And Landing Pages
Ads and the pages they point at are written together, because a mismatch between them is paid for on every single click.
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04
Report And Optimise
Cost per acquisition across every channel in one Looker Studio report. Bids, negative keywords, audiences and creative are judged against it, and budget moves to what is producing customers, which means switching things off.
How We Choose Your Channel Mix
Pick the goal. The split is set from your conversion data and moved as it changes, never from a platform’s own recommendations tab.
Lead channel
YouTube Ads
Meta Ads
Supporting channels
TikTok Ads
Google Search- Remarketing
We report on
Incremental lift in branded search and conversions
Measured with lift tests and geo holdouts, so the reach is proven to have moved demand rather than assumed to.
Lead channel
- Google Shopping
- Meta Ads
Supporting channels
- YouTube Ads
- TikTok Ads
- Remarketing
We report on
Cost per acquisition and new-customer revenue
Revenue from people who had never bought from you, at a cost per order the margin can carry.
Lead channel
- Google Search
Supporting channels
- Meta Ads
Microsoft Ads
ChatGPT Ads- Remarketing
We report on
Cost per qualified lead
A lead the sales team would actually call back, not a form fill.
Lead channel
- Google Search
Supporting channels
- Meta Ads
- Remarketing
We report on
Cost per booking
A booked appointment on the calendar, tracked back to the suburb and the search that produced it.
Lead channel
- Remarketing
- Meta Ads
Supporting channels
- Google Search
- YouTube Ads
We report on
Repeat-purchase rate and customer lifetime value
An existing customer costs a fraction of a new one to reach, so we report what the second and third purchases were worth.
Usually the answer is more than one channel in a ratio, and the ratio is the actual question. Search catches people already looking; paid social creates demand from people who aren't. Which matters more depends on whether anyone is searching for what you sell.
Paid Media Results, With The Client Named
Every figure below is published on that client’s own case study page.
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Read the Dr Leak Plumbing case study
Case Study
Google Ads rebuilt around qualified trade enquiries.
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105%
- Increase In Conversions
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40%
- Drop In Cost Per Lead
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Read the Sydney Refrigeration Services case study
Case Study
A low-budget search campaign, shortlisted at the 2026 APAC Search Awards.
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150%
- Increase In Conversions
- $8
- Cost Per Acquisition
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Read the LY Lawyers case study
Case Study
Search campaigns for a criminal and traffic law firm.
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72%
- Increase In PPC Leads
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58%
- Decrease In Average CPC
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Read the Scotch & Soda case study
Case Study
Google Ads and paid social for a fashion retailer.
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118%
- Increase In Total Orders
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+123%
- Growth In Revenue YoY
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Read the bodytonix case study
Case Study
Shopping and search for a supplements retailer.
- $10:1
- ROAS On Google Ads
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302%
- Increase In Site Revenue
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Read the Santa Studio case study
Case Study
Paid social for a seasonal booking business.
- 500%
- Return On Ad Spend
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300%
- Increase In Booked Sessions
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WHY CHOOSE UPPERCUT
The Uppercut Difference
The values behind how we work, and what each one means for your budget.
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Results Over Reports
We're judged on leads, revenue and cost per acquisition, not on impressions, and every result we publish is backed by real client numbers.
+103% more conversions on average, across 26 published case studies
- Most agencies
- Impressions, clicks and a good-looking PDF
- Uppercut Digital
- Customers, revenue and cost per acquisition, with the case studies to prove it
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Transparent Communication
You see the account, the spend and the numbers, explained in plain English. Honest, clear and proactive, with none of the jargon.
- Most agencies
- Jargon, a monthly PDF and a quiet inbox
- Uppercut Digital
- Plain English, live reporting and your own account access
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Strategy Built Around Your Goals
Every campaign is built around your market, your customers and your next stage of growth. No cookie-cutter plans and nothing built to impress on paper.
- Most agencies
- The same template build for every client
- Uppercut Digital
- Built around your goals, your market and your margins
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No Lock-In Contracts
We want the long-term partnership, and we earn it every month. No lock-in contract, and the ad accounts stay in your name with your history intact.
Rated 5.0 on Google, from 120+ reviews
- Most agencies
- A six or twelve month contract before the first result
- Uppercut Digital
- No lock-in contracts, and the account stays yours
THE REPORT YOU GET
A Monthly Report You Can Act On
Same account, same month. Drag the handle to see the difference between a report that describes activity and one that tells you what to do next.
What we send
Monthly business report
- New customers 212 +31
- Cost per acquisition $151 -$24
- New customer revenue from ads $184K +22%
- Contribution profit $96K +18%
Search: scale. Meta: cut 20%. YouTube: pause until the new creative lands.Scale search. Cut Meta 20%. Pause YouTube.
What most agencies send
Monthly performance report
- Impressions 1.2M +18%
- Clicks 48.3K +12%
- Click-through rate 4.1% +0.3pt
- Ad spend $32K +15%
Great month! We recommend increasing the budget.Great month! Increase the budget.
Certified, Partnered And Shortlisted
The platform programmes we hold and the paid media work recognised in 2026. Google Partner status is earned on account performance, ad spend and certified staff, and it can be checked in Google’s own Partners directory.
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2026
APAC Search Awards
Finalist
Best Use of Search - Retail / eCommerce (PPC) for CheekyGlo
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2026
APAC Search Awards
Finalist
Best Local Campaign (PPC) for The Dental Practice
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2026
APAC Search Awards
Finalist
Best Low Budget Campaign (PPC) for Sydney Refrigeration Services
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2026
Global Search Awards
Finalist
Best APAC PPC Campaign for Ergobaby
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2026
Global Search Awards
Finalist
Best Use of Search - B2B (PPC): Small for The Cafe Furniture Company
Straight Answers Before You Enquire
The three things most agencies save for the sales call.
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What sets the fee, in detail
How Our PPC Pricing Works
Agencies charge a flat fee, a percentage of ad spend, or a mix of the two. We charge for scope, not for spend. Most of our PPC management retainers are priced by scope plus the media budget, depending on the channels and spend involved. The fee covers strategy, campaign management, landing pages and tracking; the media budget is paid to the platforms directly. No lock-in contracts, and the ad accounts stay in your name. Fee range last checked against our current retainers in September 2026.
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When PPC Is Not The Right Answer
If the media budget can't be several multiples of the management fee, the fee eats the return. If nobody is searching for what you sell and there's no creative to create demand, paid social alone rarely works. If the landing page can't take an enquiry, fix that first. We'll say so, and say what to do instead.
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Who We Are Not The Right Fit For
Anyone who wants impressions and clicks reported as the result. Accounts where the tracking can't be fixed because it has always been counted that way. Businesses that need a guaranteed cost per lead before a dollar has been spent. We would rather say no than run a campaign we can't stand behind.
Ready To Scale Your Business?
Let’s build a strategy focused on real growth, qualified leads, and measurable business results.
Get Free Growth Plan!What Clients Say When The Ads Start Working
Verbatim Google reviews from the businesses we run paid media and SEO for.
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Online Sales More Than Doubled!
I was initially recommended Uppercut Digital Agency by a company in Sydney that I very much trust and I was not disappointed from the start. My company is in Perth and Jeremy has helped me to increase our online sales by more than double within a 3-month period.
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Amazing Results & Transparent Process!
Genuinely couldn’t speak highly enough of these guys. They offer an all in one SEO & Digital Marketing solution for my business and I have seen some really amazing results in terms of growth & revenue.
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Strategies Built For Our Industry!
The team at Uppercut Digital are absolute legends. Unlike some other marketing agencies, they invest a lot of time to structure custom strategies which actually work in our industry. 10/10 communication & responsiveness.
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Better-Quality Leads & More Traffic!
Honestly had a great experience working with this team. … They helped improve our online presence pretty quickly, and we started seeing more traffic and better-quality leads within a short time.
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Drastically Improved Our Performance!
Highly recommend working with Uppercut Digital, they have helped us drastically improve our paid advertising and SEO within months. They are responsive, attentive, and willing to put in the work to get results!
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Spend Less, Get More Leads!
Jeremy and Dylan have been a massive help to my business. … They’re exceptionally knowledgeable, focusing on the fundamentals of setting up effective campaigns and then optimising them (allowing you to spend less, but receive more leads).
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An Absolute Pleasure To Work With!
The guys at Uppercut Digital have been an absolute pleasure to work with! For both Meta Ads and SEO management, they have improved our lead acquisition tremendously. They are also a very professional, reliable and trustworthy team.
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Responsive, Professional & Clear!
We’ve had a great experience working with Uppercut Digital. The team is responsive, professional, and always willing to explain their strategy and answer any questions. They’ve helped us with our website, Google Ads, and SEO, and communication has been excellent throughout.
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A Game-Changer Six Months In!
6 months in with Uppercut Digital has been a game-changer. These legends bring fire to every campaign, always a step ahead and pushing the limits. If you want results and a team that gets it, these are your people.
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Above And Beyond On Everything!
Have worked with Dylan and the guys from Uppercut for 5 months now with my business. They have gone above and beyond on everything we have requested and have been outstanding with communication and resolving any issues we have had along the way.
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They Think Like Business Owners!
Uppercut Digital is a highly driven and enthusiastic team. Each member brings a different focus to the table, which really widens their scope and expertise. As business owners themselves, they understand and appreciate the importance of driving results for their clients.
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Our Highest Ranking Yet!
Shoutout to Uppercut Digital! We hit our highest ranking yet, and it’s all thanks to the incredible work of our digital marketing team, Jeremy and Dylan! From day one, they’ve brought smart strategies, creative ideas, and a serious commitment to helping our business grow.
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Scaling Our Brand To The Next Level!
Uppercut Digital has been optimising our Facebook, Google & SEO ads which has helped generate consistent revenue to our business. … Their consistent work has been crucial in scaling our brand to the next level.
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Excellent Results On Ads & SEO!
We’ve been working with Uppercut Digital over the past few months on both Google Ads and SEO, and the results have been excellent. … The ads have already generated strong leads, and overall, we’re very happy with the results. Highly recommend.
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Transparent & Results Orientated!
I’ve been working with Justin for the last couple of months and he has gone above and beyond to answer any questions that I had and to make sure all my ads were running optimally. He has been transparent and results orientated! Thanks so much for everything!
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Wish We’d Found Them Sooner!
Great experience, highly recommend their services. Their communication, attention to detail, prompt responses to all our questions/queries was top level. Dylan is a true professional, wished we had found Uppercut earlier.
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Honest With Our Budget!
Loved working with Uppercut especially Ryan and Justin. They were very honest, if something wasn’t working they would adjust our fees or ad spend. They didn’t waste our money. They were always available to chat about concerns.
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Best Agency in Sydney!
Best ads/SEO agency in Sydney! We’ve tried over 5+ digital advertising agencies and Uppercut has by far been the best from a results and professionalism standpoint. They are very on top of their accounts and actually care about their clients as though it were their own businesses.
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More Customers From SEO & Ads!
Uppercut Digital did an amazing job boosting our pawn shop’s online presence. Our Google rankings improved, and we’re getting more customers thanks to their SEO and ads. Highly recommend them for anyone looking to grow their business online!
PPC Management For Businesses Across Australia
Based in Sydney and working Australia-wide, our PPC services run for clients in Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, the Gold Coast, Newcastle and regional Australia from our two offices at Mascot and Gregory Hills. Campaigns target by postcode, suburb radius, city or state, so a local clinic pays for its own catchment and a national retailer for the whole country.
- Darwin, NT
- Perth, WA
- Adelaide, SA
- Melbourne, VIC
- Hobart, TAS
- Canberra, ACT
- Sydney, NSW
- Newcastle, NSW
- Gold Coast, QLD
- Brisbane, QLD
- Sunshine Coast, QLD
PPC Agency Questions, Answered
The questions we're asked before an account is opened.
What Is PPC Advertising?
PPC, or pay-per-click, is paid advertising on Google, Microsoft, Meta, TikTok, YouTube and ChatGPT, bought by the click on search and often by the impression on social and video. Search ads target what people type; social and video ads target who they are. Google Ads is one PPC platform, and SEM (search engine marketing) usually means paid search only.
What Does A PPC Agency Do?
A PPC agency runs your paid advertising end to end: it chooses the channels, researches keywords and audiences, builds the campaigns, writes the ads and landing pages, sets up conversion tracking, manages bids and budgets, and reports on what the spend produced. The day-to-day management is the smaller half of the job; choosing the channel mix and making the tracking count real customers is the larger half.
How Much Should I Spend On PPC Each Month?
Set the monthly media budget at the cost per acquisition you can afford multiplied by the number of new customers you want, and keep it several multiples of the management fee. Below that the fee eats the return, so start with one channel rather than spreading a small budget across several. Most of our management fees are set by scope on top of the media budget.
How Much Does PPC Management Cost In Australia?
Most of our PPC management retainers are priced by scope plus the media budget paid to the platforms, depending on the channels and spend involved. Across the industry, agencies charge a flat monthly fee, a percentage of ad spend (commonly 10 to 20 per cent), or a mix. We charge for scope rather than spend, so the fee doesn't rise because your budget did, and the media budget should be several multiples of it.
How Long Does PPC Take To Work?
Allow about ninety days to judge whether a channel earns its place, even though search ads can bring clicks on the first day. Search is judged on a full month of conversions once the tracking is right, and paid social needs a creative testing cycle first. Nobody can honestly promise a date for a result.
What Is A Good Cost Per Lead Or ROAS?
The one your margin can afford. Work it backwards: the value of a customer, times the share of leads that become customers, times the margin you can give up, is your maximum cost per lead. A campaign under that number is working, whatever the platform benchmark says, and one above it isn't.
Which PPC Platforms Should My Business Use?
Google Search if people already search for what you sell, Google Shopping and Meta for online sales, Microsoft Ads for B2B and older buyers at a lower cost per click, Meta or TikTok for a launch or a product nobody searches for yet, and remarketing on top of whichever you run. Usually the answer is two channels in a ratio, and the ratio is the real question.
Can I Change PPC Agencies And Keep My Ad Accounts?
Yes, as long as the ad accounts are in your name, which is how every account we run is held. Campaigns, conversion history and audiences stay in the account when an agency loses access, so nothing restarts from zero. A new agency should audit what the account is counting before it changes anything, and our agreements carry no lock-in contract.
Is PPC Worth It For A Small Business?
Yes, if a customer is worth more than it costs to buy one and the landing page can take an enquiry. It isn't worth it when the media budget is too small to clear the management fee or when nobody searches for what you sell and there's no creative to create demand. We'll tell you which case you are.
How Do I Choose A PPC Agency?
Ask five things: who owns the ad account, whether the fee is tied to your spend, what the monthly report leads with, who actually does the work, and what the contract term is. Our answers are you, no, cost per acquisition, the specialist on the call, and none.
Let’s Look At Your Ad Account
Tell us about your business, your goals and what you are running today, and we'll come back with a plan built around the numbers rather than a template.
Let’s knock out the competition..
