Google Ads Agency Australia
Google Ads Agency That Pays For The Right Searches
Search is the one channel where the customer tells you exactly what they want. We build and manage Google Ads around the searches that turn into customers, cut the ones that never will, and report on cost per acquisition.
- Google Certified Partners
- 200+ Australian businesses scaled
- Clients average +86% more conversions
Get Free Growth Plan! See Google Ads Results
- +86% More conversions on average
- -39% Lower cost per lead on average
- +79% Higher conversion rate on average
Averages of the figures published on our 24 Google Ads case studies
Trusted by Businesses Ready to Grow
Businesses come to us when the account spends steadily and nobody can say which part of it is producing customers.
View Case Studies
WHAT A GOOGLE ADS AGENCY DOES
Clicks Are Easy To Buy. Customers Are The Job.
A Google Ads agency plans, builds and manages advertising on Google Search, Shopping, YouTube, Display and Gmail, and is judged on what that spend returns. The work is choosing which searches are worth paying for, writing the ads and the pages they land on, counting real enquiries and sales as conversions, and cutting the searches that look similar but never convert. Google Ads was called Google AdWords until 2018, and whether a business asks for Google Ads management, a Google Ads company or a Google Ads specialist, that's the job.
Google Ads is one channel inside PPC management across Google, Microsoft and Meta, and when search is doing the heavy lifting it's usually the right place to start. Microsoft Ads can then take the same campaigns to the searches Google never sees. Every account we manage stays in the client’s name, with its conversion history intact if they ever leave. Agencies can resell the same management under their own brand through our white label SEO and Google Ads service. The ads are only as good as the site they land on, and our free guides to Shopify, WordPress, WooCommerce and Squarespace cover the settings to check before any spend goes live.
Google Ads Campaign Types, One Account
Each campaign type does a different job. We start with the one that matches how your customers buy and add the others when the conversion data says they'll pay.
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Search Ads
Text ads on the searches people type, bought by the click. The highest-intent campaign type and usually the first one we build.
Search engine marketing packages -
Performance Max And Shopping
Product listings and Performance Max run from one Merchant Center feed, with brand searches excluded so results aren't flattered.
Google Shopping agency -
YouTube Ads
Skippable and Shorts video shown to the same audiences as search, judged on the conversions it assists rather than on views.
YouTube Ads agency -
Demand Gen
Image and video ads across YouTube, Discover and Gmail, for demand search hasn't caught yet. Measured on the conversions it adds.
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Display And Remarketing
Banners across the Google Display Network for people who visited and didn't convert, with frequency caps on every campaign.
Remarketing agency -
Microsoft Ads Import
The same campaigns copied to Bing, where the searches Google never sees often cost less per click.
Microsoft Ads agency -
See what it costs
Tracking And Landing Pages Come With Every Account
GA4, Tag Manager, enhanced conversions and the landing page are fixed before spend is scaled.
A Google Ads Process Built Around The Search Terms Report
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01
Tracking And Account Audit
We check what the account counts as a conversion, then fix GA4, Tag Manager, enhanced conversions and Consent Mode, so every later decision is made on real enquiries and sales.
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02
Search Terms And Structure
The search terms report shows what the account has really been buying. Negatives go in, campaigns are rebuilt around intent, and budget stops leaking into near misses.
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03
Ads And Landing Pages
Responsive search ads and the pages behind them are written against the search, not the product, because Quality Score prices every mismatch into the click.
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04
Report And Optimise
Cost per acquisition by campaign in one Looker Studio report. Bids, match types, negatives and budgets move to what produces customers, and Smart Bidding only runs on clean data.
WHAT IS INCLUDED
What Is Included In Our Google Ads Management
Everything below is part of the monthly management fee. The only other cost is the ad budget, which is paid to Google directly.
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Before launch
Set Up And Tracking
- A full account and tracking audit before anything changes
- GA4, Google Tag Manager and conversion tracking set up properly
- Enhanced conversions and Consent Mode
- Account structure built around how you sell
- Keyword research and negative keyword lists
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Ongoing
Campaign Management
- Search, Performance Max, Shopping, YouTube and Display campaigns
- Search terms reviewed and negative keywords added
- Bid strategy and budget management
- Responsive search ads and assets written and tested
- Landing page work matched to each campaign
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Always yours
Reporting And Ownership
- A live Looker Studio dashboard
- A monthly report on cost per acquisition and revenue
- The specialist running your account on every call
- The Google Ads account held in your name, with full access
- No lock-in contract
Microsoft Ads import, call tracking and offline conversion import are added where the account needs them, at no extra management cost.
How We Set Bidding And Automation
Pick the situation that sounds like your account. The bid strategy follows the conversion data you actually have, never the recommendations tab.
Bid strategy
Manual CPC- Maximise Clicks
Campaign setup
Exact and phrase match
Negative keyword lists
One campaign per service
We report on
Cost per conversion and search term quality
Automation has nothing to learn from yet, so bids stay in human hands until the account has real conversions.
Bid strategy
- Maximise Conversions
- Target CPA
Campaign setup
Broad match on proven terms
Offline conversion import
Call tracking
We report on
Cost per qualified lead
Target CPA is set at what a lead can carry, and qualified leads are fed back so bidding learns from sales, not form fills.
Bid strategy
- Target ROAS
- Performance Max
Campaign setup
Merchant Center feed- Brand exclusions
- Standard Shopping
We report on
Contribution profit and new-customer revenue
ROAS targets are set from margin rather than revenue, so a campaign that sells at a loss never reads as a win.
Bid strategy
- Maximise Conversions
Campaign setup
Suburb radius targeting- Call assets
Ad schedule
We report on
Cost per booked job
Short calls aren't counted as conversions, and the radius matches the catchment you actually serve.
Bid strategy
- Broad match with Smart Bidding
Campaign setup
Demand Gen
YouTube Ads
Microsoft Ads import
We report on
Marginal cost per acquisition
Each extra dollar is judged on the customers it adds, because the last thousand spent is always dearer than the first.
Smart Bidding is only as good as the conversions it learns from. The strategy changes when the data changes, and every change is written into the monthly report so you can see why.
Google Ads Results, With The Client Named
Every figure below is published on that client’s own case study page.
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Read the Dr Leak Plumbing case study
Case Study
Google Ads rebuilt around qualified trade enquiries.
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105%
- Increase In Conversions
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40%
- Drop In Cost Per Lead
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Read the Sydney Refrigeration Services case study
Case Study
A low-budget search campaign, shortlisted at the 2026 APAC Search Awards.
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150%
- Increase In Conversions
- $8
- Cost Per Acquisition
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Read the All Home Filtration case study
Case Study
Search campaigns for a home water filtration business.
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195%
- Increase In Conversions
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39%
- Drop In Cost Per Acquisition
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Read the LY Lawyers case study
Case Study
Search campaigns for a criminal and traffic law firm.
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72%
- Increase In PPC Leads
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58%
- Decrease In Average CPC
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Read the Element Fitness case study
Case Study
Membership enquiries from local search.
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69%
- Increase In Conversions
- $30
- Cost Per Acquisition
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Read the bodytonix case study
Case Study
Shopping and search for a supplements retailer.
- $10:1
- ROAS On Google Ads
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302%
- Increase In Site Revenue
Get Free Growth Plan! View Case Studies
WHY CHOOSE UPPERCUT
The Uppercut Difference
Four values we're held to, and what each one changes inside a Google Ads account.
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Results Over Reports
We're judged on enquiries, sales and cost per acquisition, not on clicks or impression share, and every result we publish is backed by real client numbers.
+86% more conversions on average, across 24 published case studies
- Most agencies
- Clicks, click-through rate and an optimisation score
- Uppercut Digital
- Customers and cost per acquisition, with the case studies to prove it
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Transparent Communication
You see the account, the search terms and the spend, explained in plain English and without the jargon.
- Most agencies
- A monthly PDF and a quiet inbox
- Uppercut Digital
- Live Looker Studio reporting and full access to your own account
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Strategy Built Around Your Goals
Campaigns are structured around how you sell, your margins and your service area, not around a template or a recommendations tab.
- Most agencies
- Every recommendation Google suggests, applied
- Uppercut Digital
- Built around your margins, your market and your goals
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No Lock-In Contracts
We earn the account every month. There's no lock-in contract, and the Google Ads account stays in your name with its history intact.
Rated 5.0 on Google, from 120+ reviews
- Most agencies
- A twelve month contract and an account held by the agency
- Uppercut Digital
- No lock-in contracts, and the account stays yours
THE REPORT YOU GET
A Google Ads Report That Says What To Change
Same account, same month. Drag the handle to compare a report that describes the auction with one that says where the next dollar should go.
What we send
Monthly business report
- New customers from search 186 +27
- Cost per acquisition $148 -$19
- Spend cut from bad searches $4.2K +$1.1K
- Revenue from Google Ads $162K +19%
Generic search: +15%. Brand: hold. Performance Max: exclude brand, cut 10%.Generic +15%. PMax: exclude brand.
What most agencies send
Google Ads performance report
- Impressions 842K +14%
- Clicks 31.6K +9%
- Average CPC $2.84 -3%
- Optimisation score 94% +6pt
Optimisation score is up. We applied 18 recommendations.Score up. 18 recommendations applied.
A Google Partner, Shortlisted In 2026
Uppercut Digital is a Google Partner, a status Google gives agencies on account performance, ad spend and certified staff, and one anyone can check in Google’s own Partners directory. The paid search work below was shortlisted at the APAC and Global Search Awards.
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2026
APAC Search Awards
Finalist
Best Use of Search - Retail / eCommerce (PPC) for CheekyGlo
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2026
APAC Search Awards
Finalist
Best Local Campaign (PPC) for The Dental Practice
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2026
APAC Search Awards
Finalist
Best Low Budget Campaign (PPC) for Sydney Refrigeration Services
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2026
Global Search Awards
Finalist
Best APAC PPC Campaign for Ergobaby
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2026
Global Search Awards
Finalist
Best Use of Search - B2B (PPC): Small for The Cafe Furniture Company
Straight Answers Before You Enquire
What it costs, when it won't work, and who we turn away.
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What sets the fee, in detail
How Our Google Ads Pricing Works
Most of our Google Ads management retainers are priced by scope, depending on the campaign types and spend involved, and the ad budget is paid to Google directly on top. We charge for scope, not a percentage of spend, so the fee doesn't rise because your budget did. It covers strategy, account management, conversion tracking and landing page work. No lock-in contracts, and the account stays in your name. Fee range last checked against our current retainers in September 2026.
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When Google Ads Is Not The Right Answer
If nobody searches for what you sell, search ads have nothing to bid on and the budget belongs in video or paid social. If the monthly ad budget can't be several multiples of the management fee, the fee eats the return. If the landing page can't take an enquiry, that gets fixed first. We'll tell you which of these applies.
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Who We Are Not The Right Fit For
Anyone who wants clicks and an optimisation score reported as the result. Accounts where the conversion tracking has to keep counting page views. Businesses that need a guaranteed cost per lead before a dollar has been spent. We would rather say no than run a campaign we can't stand behind.
Ready To Scale Your Business?
Let’s build a strategy focused on real growth, qualified leads, and measurable business results.
Get Free Growth Plan!What Clients Say About Their Google Ads
Verbatim Google reviews from the businesses we run paid search and SEO for.
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Online Sales More Than Doubled!
I was initially recommended Uppercut Digital Agency by a company in Sydney that I very much trust and I was not disappointed from the start. My company is in Perth and Jeremy has helped me to increase our online sales by more than double within a 3-month period.
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Amazing Results & Transparent Process!
Genuinely couldn’t speak highly enough of these guys. They offer an all in one SEO & Digital Marketing solution for my business and I have seen some really amazing results in terms of growth & revenue.
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Strategies Built For Our Industry!
The team at Uppercut Digital are absolute legends. Unlike some other marketing agencies, they invest a lot of time to structure custom strategies which actually work in our industry. 10/10 communication & responsiveness.
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Better-Quality Leads & More Traffic!
Honestly had a great experience working with this team. … They helped improve our online presence pretty quickly, and we started seeing more traffic and better-quality leads within a short time.
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Drastically Improved Our Performance!
Highly recommend working with Uppercut Digital, they have helped us drastically improve our paid advertising and SEO within months. They are responsive, attentive, and willing to put in the work to get results!
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Spend Less, Get More Leads!
Jeremy and Dylan have been a massive help to my business. … They’re exceptionally knowledgeable, focusing on the fundamentals of setting up effective campaigns and then optimising them (allowing you to spend less, but receive more leads).
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An Absolute Pleasure To Work With!
The guys at Uppercut Digital have been an absolute pleasure to work with! For both Meta Ads and SEO management, they have improved our lead acquisition tremendously. They are also a very professional, reliable and trustworthy team.
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Responsive, Professional & Clear!
We’ve had a great experience working with Uppercut Digital. The team is responsive, professional, and always willing to explain their strategy and answer any questions. They’ve helped us with our website, Google Ads, and SEO, and communication has been excellent throughout.
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A Game-Changer Six Months In!
6 months in with Uppercut Digital has been a game-changer. These legends bring fire to every campaign, always a step ahead and pushing the limits. If you want results and a team that gets it, these are your people.
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Above And Beyond On Everything!
Have worked with Dylan and the guys from Uppercut for 5 months now with my business. They have gone above and beyond on everything we have requested and have been outstanding with communication and resolving any issues we have had along the way.
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They Think Like Business Owners!
Uppercut Digital is a highly driven and enthusiastic team. Each member brings a different focus to the table, which really widens their scope and expertise. As business owners themselves, they understand and appreciate the importance of driving results for their clients.
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Our Highest Ranking Yet!
Shoutout to Uppercut Digital! We hit our highest ranking yet, and it’s all thanks to the incredible work of our digital marketing team, Jeremy and Dylan! From day one, they’ve brought smart strategies, creative ideas, and a serious commitment to helping our business grow.
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Scaling Our Brand To The Next Level!
Uppercut Digital has been optimising our Facebook, Google & SEO ads which has helped generate consistent revenue to our business. … Their consistent work has been crucial in scaling our brand to the next level.
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Excellent Results On Ads & SEO!
We’ve been working with Uppercut Digital over the past few months on both Google Ads and SEO, and the results have been excellent. … The ads have already generated strong leads, and overall, we’re very happy with the results. Highly recommend.
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Transparent & Results Orientated!
I’ve been working with Justin for the last couple of months and he has gone above and beyond to answer any questions that I had and to make sure all my ads were running optimally. He has been transparent and results orientated! Thanks so much for everything!
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Wish We’d Found Them Sooner!
Great experience, highly recommend their services. Their communication, attention to detail, prompt responses to all our questions/queries was top level. Dylan is a true professional, wished we had found Uppercut earlier.
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Honest With Our Budget!
Loved working with Uppercut especially Ryan and Justin. They were very honest, if something wasn’t working they would adjust our fees or ad spend. They didn’t waste our money. They were always available to chat about concerns.
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Best Agency in Sydney!
Best ads/SEO agency in Sydney! We’ve tried over 5+ digital advertising agencies and Uppercut has by far been the best from a results and professionalism standpoint. They are very on top of their accounts and actually care about their clients as though it were their own businesses.
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More Customers From SEO & Ads!
Uppercut Digital did an amazing job boosting our pawn shop’s online presence. Our Google rankings improved, and we’re getting more customers thanks to their SEO and ads. Highly recommend them for anyone looking to grow their business online!
Google Ads Management Across Australia
Based in Sydney and working Australia-wide, we manage Google Ads for businesses in every state from our offices at Mascot and Gregory Hills. Location targeting is set as tightly as the business needs: a suburb radius for a clinic, a list of postcodes for a trade, whole states or the country for an online store, with bid adjustments where one area converts better than another. Read the local campaign approach for Sydney, the Central Coast, Coffs Harbour, Brisbane, the Gold Coast, Townsville, Cairns, Adelaide or Ballarat, Melbourne, Geelong, Perth, Newcastle, the Sunshine Coast or Wollongong.
- Darwin, NT
- Perth, WA
- Adelaide, SA
- Melbourne, VIC
- Hobart, TAS
- Canberra, ACT
- Sydney, NSW
- Newcastle, NSW
- Gold Coast, QLD
- Brisbane, QLD
- Sunshine Coast, QLD
Google Ads Agency Questions, Answered
The questions Australian businesses search before they hire a Google Ads agency.
How Much Does A Google Ads Agency Cost In Australia?
Our Google Ads management retainers are priced by scope, and the ad budget is paid to Google on top. Across the industry, agencies charge a flat monthly fee, a percentage of ad spend (commonly 10 to 20 per cent) or a mix of the two. We charge for scope, so the fee doesn't rise when your budget does.
What Does A Google Ads Agency Do?
A Google Ads agency plans, builds and manages your campaigns on Google Search, Shopping, YouTube and Display, and is judged on the customers that spend produces. That covers conversion tracking, account structure, keywords and negative keywords, ad copy, bidding, landing pages and a monthly report on cost per acquisition.
Is It Worth Hiring A Google Ads Agency?
Yes, once the management fee is smaller than the wasted spend an agency removes and the extra customers it adds. Most inherited accounts pay for irrelevant searches, count the wrong conversions or bid on thin data. On a very small budget, a one-off audit or managing a single campaign yourself is usually the better value.
How Much Should I Spend On Google Ads Each Month?
Multiply the cost per acquisition you can afford by the number of new customers you want each month, then check the result is several multiples of the management fee. A small budget does more in one tightly targeted Search campaign than spread across Performance Max, YouTube and Display.
Is $10 A Day Enough For Google Ads?
For a single local Search campaign on a handful of exact keywords it can be, but around $300 a month buys only a few clicks a day in most competitive Australian industries. That's rarely enough conversions for Smart Bidding to learn from, and not enough to cover an agency fee, so start narrow and raise the budget once a keyword proves it converts.
How Do Google Ads Work?
Google Ads runs an auction every time someone searches: advertisers bid on keywords, and Google ranks the eligible ads by the bid, the quality of the ad and landing page, and the expected impact of its assets. On Search you pay only when someone clicks, and a more relevant ad can win a higher position for less.
How Long Does Google Ads Take To Work?
Search ads can bring clicks on the first day, but allow about ninety days to judge an account on conversions. Every change to a Smart Bidding strategy starts a new learning period, and bids and budgets need a full month of clean conversion data before they're judged.
Why Is My Google Ads Cost Per Click So High?
Usually because the search is competitive and the account’s Quality Score is low. Quality Score rates expected click-through rate, ad relevance and landing page experience, and a better score lowers what you pay for the same position. Broad keywords pulling in expensive, loosely related searches are the other common cause.
What Is A Google Partner Agency?
A Google Partner agency is one Google has assessed on account performance, ad spend and certified staff, and anyone can confirm the status in Google’s Partners directory. Premier Partner is the top tier of the same programme. Neither status guarantees results, so ask to see published case studies as well.
Can I Switch Google Ads Agencies Without Losing My Account?
Yes, as long as the Google Ads account is in your name: the campaigns, conversion history and audiences stay with it when the agency changes. We audit what the account counts as a conversion before changing anything, and every account we manage stays in the client’s name.
Let’s Look At Your Google Ads Account
Tell us what you are spending, what you sell and what the account reports today, and we will come back with a plan built around the numbers.
Let’s knock out the competition..
