Google Shopping Agency Australia
Google Shopping Agency That Turns Your Feed Into Sales
In Shopping you can't choose keywords: Google reads your product data and decides which searches you appear in. We fix that data in Google Merchant Center first, then run Shopping and Performance Max with targets set from your margins, not your revenue.
- Google Certified Partners
- 200+ Australian businesses scaled
- Retail clients average +102% more paid revenue
Get Free Growth Plan! See Shopping Results
- +142% More orders on average
- +102% More paid revenue on average
- +134% Total revenue growth on average
Averages of the figures published on our 11 ecommerce case studies
Trusted by Businesses Ready to Grow
Retailers come to us when Shopping is spending well and selling badly, which is almost always a product data problem.
View Case Studies
WHAT A GOOGLE SHOPPING AGENCY DOES
Shopping Is Won In The Feed, Not The Bid
A Google Shopping agency manages the product ads that show an image, title, price and store name on Google. The work is keeping your product feed approved and accurate in Google Merchant Center, rewriting titles and attributes so products match the searches that buy, and running Shopping and Performance Max campaigns judged on profit.
There are no keywords to bid on. Google reads the title, category, identifiers and price in your feed and decides which searches each product is eligible for, so most of the leverage sits before the bid. Whether a retailer asks for Google Shopping management, product feed management or Google Shopping feed optimisation, that's the job. Merchant Center dropped its “Next” name in July 2026; the work is the same.
Shopping is one part of Google Ads management, and for stores that also advertise on Microsoft and Meta it sits inside PPC management across every channel. We work with Shopify and WooCommerce stores, and the Merchant Center and Google Ads accounts stay in the client’s name.
Google Shopping Campaign Types, One Product Feed
Every format below runs from the same Merchant Center feed, so fixing the product data once improves all of them. We start where your buyers already search and add formats when the sales say so.
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Standard Shopping
Product ads on Google Search and the Shopping tab, with search terms and product groups you can see and control.
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Performance Max
Shopping, YouTube, Gmail and Discover from one campaign, with brand searches excluded so results aren't flattered.
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Free Listings
Products shown at no cost on the Shopping tab and across Google, from the same approved feed as your ads.
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Local Inventory Ads
For retailers with shops: what is on the shelf nearby, with in-store stock and price, tied to your Business Profile.
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YouTube With A Product Feed
Video ads with products from your feed shown beneath them, Shorts included. Run through Demand Gen for some retailers.
YouTube Ads agency -
Dynamic Remarketing
Banners showing the exact products a visitor viewed, across Display and Performance Max, with frequency caps set.
Remarketing agency -
See what it costs
Tracking And Feed Fixes Come With Every Account
GA4, enhanced conversions, conversion value and a clean Merchant Center feed are fixed before spend is scaled.
SEARCH ADS VS SHOPPING ADS
Search Ads Sell The Click. Shopping Ads Sell The Product.
Most stores need both, but the work sits in different places, which is why Google Ads for a service business looks nothing like Shopping for a retailer.
Google Search Ads
Text ads on the searches you choose- What you bid on
- Keywords you choose
- What the shopper sees
- A text ad with headlines and sitelinks
- What decides where you show
- Keywords, match types and Quality Score
- Where the work sits
- Keywords, ad copy and landing pages
- Best suited to
- Services, leads and considered purchases
- What we judge it on
- Cost per acquisition
Google Shopping Ads
Product listings built from your feed- What you bid on
- Products, matched to searches by Google
- What the shopper sees
- An image, title, price and store name
- What decides where you show
- Your product data in Merchant Center
- Where the work sits
- Titles, attributes, images and prices
- Best suited to
- Physical products with a clear price
- What we judge it on
- Contribution profit and new-customer revenue
Many retailers run both: Search for category and brand searches, Shopping for the products themselves.
A Google Shopping Process That Starts In Merchant Center
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01
Merchant Center Diagnostic
We check how much of the catalogue is actually eligible to serve: disapprovals, warnings, policy issues, and prices or stock that don't match the site. It regularly turns up products that have never been shown.
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02
Product Data Rebuild
Titles, identifiers, categories, images and custom labels are rewritten around how customers search, through supplemental data sources and attribute rules, so the store itself doesn't need editing.
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03
Structure And Bidding By Margin
Products are grouped by margin and sales rate, and ROAS targets start from each group’s break-even point, so budget goes to products that make money rather than products that are merely popular.
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04
Report And Monitor Feed Drift
Contribution profit and new-customer revenue in one Looker Studio report. A clean feed degrades quietly as products are added, so disapprovals and new products are checked as the catalogue changes.
WHAT IS INCLUDED
What Is Included In Our Google Shopping Management
Everything below is part of the monthly management fee. The only other cost is the ad budget, which is paid to Google directly.
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Before launch
Merchant Center And Feed
- A full Merchant Center, feed and tracking audit
- Disapprovals and policy issues fixed at the source
- Titles, identifiers, categories and images rewritten
- Custom labels for margin, sales rate and season
- GA4, enhanced conversions and conversion value set up
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Ongoing
Campaign Management
- Standard Shopping and Performance Max campaigns
- Product groups and listing groups split by margin
- Search terms reviewed and negative keywords added
- Brand exclusions where brand searches inflate results
- Target ROAS set from break-even and reviewed
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Always yours
Reporting And Ownership
- A live Looker Studio dashboard
- A monthly report on contribution profit and new-customer revenue
- The specialist running your account on every call
- Merchant Center and Google Ads held in your name
- No lock-in contract
Free listings, local inventory ads, dynamic remarketing and Demand Gen with a product feed are added where the store needs them, inside the scope we quote.
WHAT YOUR PRODUCT FEED NEEDS
The Product Feed Attributes That Decide Where You Show
Google matches Shopping ads to searches from these fields, so each one is worth getting right. Pick an attribute to see what it controls, the mistake we find most often and how we fix it.
title
Product Title
The strongest matching signal you control. Google allows 150 characters, but shoppers usually notice only the first 70 or fewer.
- Controls
- Which searches the product matches, and what the shopper reads first
- Common error
- The supplier’s catalogue name, with brand, colour or size left out
- Our fix
- Brand, product type and key attribute up front, with no promotional text or store name
gtin · mpn · brand
Identifiers
GTIN, MPN and brand tell Google exactly which product you sell, so it can match and compare it with the same product elsewhere.
- Controls
- Visibility and approval for manufactured and branded products
- Common error
- A missing or wrong GTIN, which can limit visibility or get the product disapproved
- Our fix
- Manufacturer GTINs mapped in, with MPN and brand where no GTIN exists
google_product_category · product_type
Categories
google_product_category places it in Google’s taxonomy. product_type is your own path, and campaigns can be split by it.
- Controls
- How Google understands the product, and how campaigns can be grouped
- Common error
- Everything filed under one broad category, with product_type left empty
- Our fix
- The most specific Google category, and a product_type path that mirrors how you sell
custom_label_0 to custom_label_4
Custom Labels
Five private labels shoppers never see, up to 100 characters each, that split campaigns by what a product earns.
- Controls
- Which products get more budget, and which get less
- Common error
- Left empty, so every product competes for the same budget at the same target
- Our fix
- Labels for margin band, sales rate, season and price range, updated as they change
price · sale_price
Price And Sale
Australian prices are submitted including GST, and the sale price has to match the product page and checkout.
- Controls
- The price shown, the sale annotation and approval
- Common error
- A feed price that differs from the product page, often after a sale ends
- Our fix
- sale_price with effective dates, so the listing and the site change together
availability
Availability
One of four values: in stock, out of stock, pre-order or backorder. It has to match what the product page says.
- Controls
- Whether the product serves, and what the listing promises
- Common error
- Products selling out on the site before the feed catches up
- Our fix
- Store app sync or scheduled fetches, so stock and price stay current
image_link · additional_image_link
Product Images
One main image and up to ten more. Google now asks for at least 500 by 500 pixels, enforced from 31 January 2027.
- Controls
- Click-through, and whether the product is approved
- Common error
- Watermarks, logos, price text or promotional overlays on the main image
- Our fix
- A clean main image of the product, with lifestyle shots as additional images
item_group_id
Variants
Groups the sizes and colours of one product, each keeping its own price, stock and image. Free listings require it for variants.
- Controls
- How sizes and colours are grouped and shown
- Common error
- Every size sent as a separate product under an identical title
- Our fix
- One shared item_group_id, with colour and size written into each variant’s title
Attribute limits checked against Google’s Merchant Center product data specification in September 2026.
How We Choose Between Standard Shopping And Performance Max
Pick the situation closest to your store. The campaign setup follows your catalogue and your sales data, never a default.
Campaign setup
- Standard Shopping
Feed and settings
Every title rewritten by hand
Negative keywords
Product-level reporting
We report on
Profit by product
Every product can get real attention, so control and search term visibility are worth more than automated reach.
Campaign setup
Performance Max by margin band
Feed and settings
Listing groups by custom label- Supplemental data source
Zero-sales products split out
We report on
Contribution profit by margin band
Thousands of products can't be managed one by one, so custom labels decide where the budget goes.
Campaign setup
- Performance Max with brand exclusions
Feed and settings
- Brand exclusions
New customer acquisition goal
Separate brand Search campaign
We report on
New-customer revenue
Brand searches convert anyway, so they're kept out of Performance Max and its results stop being flattered.
Campaign setup
- Standard Shopping
Feed and settings
Merchant Center set up
GA4 and conversion value- Free listings
We report on
Cost per acquisition on first orders
Automated bidding has no sales history to learn from yet, so the first campaigns stay simple and readable.
Campaign setup
- Performance Max with local inventory ads
Feed and settings
Business Profile linked
Free local listings- Local inventory data
We report on
Online and in-store sales together
Shoppers nearby see what is on the shelf, so the campaign is judged on the shops as well as the website.
When Standard Shopping and Performance Max share products in one account, Ad Rank decides which campaign serves. We give each campaign its own job so they don't bid against each other, and every change is written into the monthly report.
Ecommerce Results, With The Client Named
Every figure below is published on that client’s own case study page.
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Read the bodytonix case study
Case Study
Shopping and search for a supplements retailer.
- $10:1
- ROAS On Google Ads
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302%
- Increase In Total Site Revenue
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Read the CheekyGlo case study
Case Study
Paid search for an online store, shortlisted at the 2026 APAC Search Awards.
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178%
- Increase In Paid Revenue YoY
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+106%
- Growth In Total Revenue YoY
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Read the STAX. case study
Case Study
Google Ads and paid social for an activewear label.
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31%
- Increase In Total Orders
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23%
- Increase In Paid Revenue
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Read the Seed Blossom Pod case study
Case Study
Google Ads and SEO for an online store.
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106%
- Increase In PPC Revenue
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+228%
- Growth In Total Online Revenue
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Read the Scotch & Soda case study
Case Study
Google Ads and paid social for a fashion label.
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118%
- Increase In Total Orders
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58%
- Increase In New Customer Sales
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Read the Glowie By Her case study
Case Study
Google Ads, SEO and paid social for a beauty brand.
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88%
- Increase In Return On Ad Spend
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56%
- Increase In Conversion Rate
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Get Free Growth Plan! View Case Studies
WHY CHOOSE UPPERCUT
The Uppercut Difference
Four values we're held to, and what each one changes inside a Shopping account.
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Results Over Reports
We're judged on contribution profit and new-customer revenue, not on clicks or a blended ROAS, and every result we publish is backed by real client numbers.
+102% more paid revenue on average, across 11 published ecommerce case studies
- Most agencies
- Clicks, impressions and a blended ROAS
- Uppercut Digital
- Profit and new-customer revenue, with the case studies to prove it
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Transparent Communication
You see the feed, the disapprovals, the search terms and the spend, explained in plain English and without the jargon.
- Most agencies
- A monthly PDF and a quiet inbox
- Uppercut Digital
- Live reporting and full access to Merchant Center and Google Ads
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Strategy Built Around Your Goals
Campaigns are built around your margins, your bestsellers and your stock levels, not around a template or a recommendations tab.
- Most agencies
- Every product in one campaign at one ROAS target
- Uppercut Digital
- Targets set from each margin band’s break-even point
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No Lock-In Contracts
We earn the account every month. There's no lock-in contract, and Merchant Center and Google Ads stay in your name with their history intact.
Rated 5.0 on Google, from 120+ reviews
- Most agencies
- A twelve month contract and accounts held by the agency
- Uppercut Digital
- No lock-in contracts, and both accounts stay yours
THE REPORT YOU GET
A Shopping Report That Shows Profit, Not Just ROAS
Same store, same month. Drag the handle to compare a report that describes the auction with one that says which products deserve the next dollar.
What we send
Monthly profit report
- Contribution profit $41.2K +$6.8K
- New-customer revenue $96K +22%
- Eligible / disapproved 1,184 / 48 -131
- Spend off zero-sales products $3.9K +$1.2K
High margin: +20%. Zero-sales products: paused. Brand: excluded from Performance Max.High margin +20%. Zero-sales paused.
What most agencies send
Google Shopping performance report
- Impressions 1.2M +11%
- Clicks 38.4K +8%
- Blended ROAS 5.4x +0.3
- Optimisation score 92% +5pt
ROAS is up. We applied 14 recommendations.ROAS up. 14 recommendations applied.
A Google Partner, Shortlisted For Ecommerce In 2026
Uppercut Digital is a Google Partner, a status Google gives agencies on account performance, ad spend and certified staff, and one anyone can check in Google’s own Partners directory. We are also a Shopify Partner, and our paid search work for online retailers was shortlisted at the 2026 APAC and Global Search Awards.
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2026
APAC Search Awards
Finalist
Best Use of Search - Retail / eCommerce (PPC) for CheekyGlo
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2026
Global Search Awards
Finalist
Best APAC PPC Campaign for Ergobaby
Straight Answers Before You Enquire
What it costs, what to do about a suspension, when Shopping won't work, and who we turn away.
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What sets the fee, in detail
How Our Google Shopping Pricing Works
Most of our Google Ads retainers, Shopping included, are priced by scope, depending on catalogue size, campaign types and spend, and the ad budget is paid to Google directly on top. We charge for scope, not a percentage of spend, so the fee doesn't rise because your budget did. It covers Merchant Center and feed work, campaign management, conversion tracking and reporting. No lock-in contracts, and both accounts stay in your name. Fee range last checked against our current retainers in September 2026.
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Get a suspension looked at
What To Do About A Merchant Center Suspension
Most suspensions are for misrepresentation, which means Google can't trust the business behind the store. The usual triggers are missing contact details, an unclear returns or refund policy, costs that only appear at checkout, and claims the site can't back up. We fix the site and the feed before asking for a review, because each unsuccessful review can bring a longer wait before the next. Google says reviews typically take 7 business days.
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When Google Shopping Is Not The Right Answer
If your margins can't carry a cost per acquisition, Shopping sells at a loss however good the feed is. If you sell services, or products Google won't approve, there's nothing to list. If the monthly ad budget can't be several multiples of the management fee, the fee eats the return. We will tell you which of these applies.
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Who We Are Not The Right Fit For
Stores that want ROAS reported as if it were profit, or a guaranteed ROAS before a dollar is spent. Businesses that can't give us access to Merchant Center or the product data we need to fix. We would rather say no than run a campaign we can't stand behind.
Ready To Scale Your Business?
Let’s build a strategy focused on real growth, qualified leads, and measurable business results.
Get Free Growth Plan!What Clients Say About Working With Us
Verbatim Google reviews from the businesses we run paid media and SEO for.
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Online Sales More Than Doubled!
I was initially recommended Uppercut Digital Agency by a company in Sydney that I very much trust and I was not disappointed from the start. My company is in Perth and Jeremy has helped me to increase our online sales by more than double within a 3-month period.
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Amazing Results & Transparent Process!
Genuinely couldn’t speak highly enough of these guys. They offer an all in one SEO & Digital Marketing solution for my business and I have seen some really amazing results in terms of growth & revenue.
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Strategies Built For Our Industry!
The team at Uppercut Digital are absolute legends. Unlike some other marketing agencies, they invest a lot of time to structure custom strategies which actually work in our industry. 10/10 communication & responsiveness.
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Better-Quality Leads & More Traffic!
Honestly had a great experience working with this team. … They helped improve our online presence pretty quickly, and we started seeing more traffic and better-quality leads within a short time.
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Drastically Improved Our Performance!
Highly recommend working with Uppercut Digital, they have helped us drastically improve our paid advertising and SEO within months. They are responsive, attentive, and willing to put in the work to get results!
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Spend Less, Get More Leads!
Jeremy and Dylan have been a massive help to my business. … They’re exceptionally knowledgeable, focusing on the fundamentals of setting up effective campaigns and then optimising them (allowing you to spend less, but receive more leads).
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An Absolute Pleasure To Work With!
The guys at Uppercut Digital have been an absolute pleasure to work with! For both Meta Ads and SEO management, they have improved our lead acquisition tremendously. They are also a very professional, reliable and trustworthy team.
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Responsive, Professional & Clear!
We’ve had a great experience working with Uppercut Digital. The team is responsive, professional, and always willing to explain their strategy and answer any questions. They’ve helped us with our website, Google Ads, and SEO, and communication has been excellent throughout.
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A Game-Changer Six Months In!
6 months in with Uppercut Digital has been a game-changer. These legends bring fire to every campaign, always a step ahead and pushing the limits. If you want results and a team that gets it, these are your people.
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Above And Beyond On Everything!
Have worked with Dylan and the guys from Uppercut for 5 months now with my business. They have gone above and beyond on everything we have requested and have been outstanding with communication and resolving any issues we have had along the way.
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They Think Like Business Owners!
Uppercut Digital is a highly driven and enthusiastic team. Each member brings a different focus to the table, which really widens their scope and expertise. As business owners themselves, they understand and appreciate the importance of driving results for their clients.
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Our Highest Ranking Yet!
Shoutout to Uppercut Digital! We hit our highest ranking yet, and it’s all thanks to the incredible work of our digital marketing team, Jeremy and Dylan! From day one, they’ve brought smart strategies, creative ideas, and a serious commitment to helping our business grow.
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Scaling Our Brand To The Next Level!
Uppercut Digital has been optimising our Facebook, Google & SEO ads which has helped generate consistent revenue to our business. … Their consistent work has been crucial in scaling our brand to the next level.
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Excellent Results On Ads & SEO!
We’ve been working with Uppercut Digital over the past few months on both Google Ads and SEO, and the results have been excellent. … The ads have already generated strong leads, and overall, we’re very happy with the results. Highly recommend.
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Transparent & Results Orientated!
I’ve been working with Justin for the last couple of months and he has gone above and beyond to answer any questions that I had and to make sure all my ads were running optimally. He has been transparent and results orientated! Thanks so much for everything!
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Wish We’d Found Them Sooner!
Great experience, highly recommend their services. Their communication, attention to detail, prompt responses to all our questions/queries was top level. Dylan is a true professional, wished we had found Uppercut earlier.
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Honest With Our Budget!
Loved working with Uppercut especially Ryan and Justin. They were very honest, if something wasn’t working they would adjust our fees or ad spend. They didn’t waste our money. They were always available to chat about concerns.
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Best Agency in Sydney!
Best ads/SEO agency in Sydney! We’ve tried over 5+ digital advertising agencies and Uppercut has by far been the best from a results and professionalism standpoint. They are very on top of their accounts and actually care about their clients as though it were their own businesses.
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More Customers From SEO & Ads!
Uppercut Digital did an amazing job boosting our pawn shop’s online presence. Our Google rankings improved, and we’re getting more customers thanks to their SEO and ads. Highly recommend them for anyone looking to grow their business online!
Google Shopping Management Across Australia
Based in Sydney and working Australia-wide, we manage Google Shopping for online stores in every state from our offices at Mascot and Gregory Hills. Campaigns target the states and regions you deliver to, and retailers with shops can add local inventory ads that show stock at each location. See the ecommerce case studies for what that has returned.
- Darwin, NT
- Perth, WA
- Adelaide, SA
- Melbourne, VIC
- Hobart, TAS
- Canberra, ACT
- Sydney, NSW
- Newcastle, NSW
- Gold Coast, QLD
- Brisbane, QLD
- Sunshine Coast, QLD
Google Shopping Agency Questions, Answered
The questions Australian retailers search before they hire a Google Shopping agency.
How Much Does A Google Shopping Agency Cost In Australia?
Most of our Google Ads retainers that include Shopping are priced by scope, and the ad budget is paid to Google on top. Agencies charge a flat fee, a percentage of ad spend or a mix of the two. We charge for scope, so the fee follows catalogue size and campaign types rather than how much you spend.
What Are Google Shopping Ads And How Do They Work?
Google Shopping ads are product listings with an image, title, price and store name, built from the product feed you send to Google Merchant Center. You don't choose keywords: Google matches searches to your product data, ranks the eligible products in an auction, and you pay when a shopper clicks through to the product page.
How Much Should I Spend On Google Shopping Each Month?
Work out the cost per acquisition your margin can carry, multiply it by the orders you want each month, and check the total is several times the management fee. A small budget does more in one focused Standard Shopping campaign on your bestsellers than spread thinly across Performance Max, YouTube and Display.
Should I Use Standard Shopping Or Performance Max?
Use Performance Max when you want one feed to reach Search, Shopping, YouTube, Display, Gmail and Discover, and Standard Shopping when you need search term and product-level control. Many retailers run both, with brand searches excluded from Performance Max so its results aren't flattered. When the two share products in one account, Ad Rank decides which one serves.
Why Are My Products Disapproved In Merchant Center?
Most disapprovals come from a price or availability that doesn't match the product page, a missing or incorrect GTIN, images with watermarks or promotional overlays, or a policy issue with the product. Merchant Center lists the issue against each product. Fixing the source data, rather than editing products one at a time, stops the same products failing again.
Why Was My Google Merchant Center Account Suspended?
The most common reason is misrepresentation, meaning Google can't trust the business behind the store. Typical triggers are missing contact details, no clear returns or refund policy, costs that appear only at checkout, and claims the site can't back up. Fix the site before requesting a review, because each unsuccessful review can mean a longer wait before the next one.
What Makes A Good Google Shopping Product Feed?
A good feed has prices and stock that match the site, titles that lead with the brand, product type and the detail people search for, and correct GTINs, brands and categories. It uses clean images without overlays, and custom labels that split products by margin and sales rate. Most feed gains come from titles and missing attributes, not from bids.
How Long Does Google Shopping Take To Work?
Products can start serving within a few business days of Merchant Center reviewing them, but allow about three months to judge Shopping on profit. Automated bidding needs weeks of sales data after launch and after every major change, and the feed fixes that matter most usually land in the first month.
What Is A Good ROAS For Google Shopping?
A good ROAS is any figure above your break-even point, which is 1 divided by your gross margin. A product with a 40 per cent margin breaks even at 2.5 times ad spend, and one with a 25 per cent margin needs 4 times. That's why we set ROAS targets from margin rather than from an industry average.
Do Google Shopping Ads Work With Shopify And WooCommerce?
Yes. Shopify’s Google & YouTube app and the Google for WooCommerce extension both send products to Merchant Center, but they copy titles and attributes straight from the store, which often leaves them short on detail. We add what's missing through supplemental data sources and attribute rules, so the store itself doesn't need editing. The product pages those listings link to still matter, and our free guides to Shopify and WooCommerce cover them.
Send Us Merchant Center Access
Tell us what you sell, what your margins look like and what Shopping reports today. With access to Merchant Center, we'll also tell you how much of your catalogue isn't eligible to serve.
Let’s knock out the competition..
