YouTube Ads Agency Australia
YouTube Ads Agency That Turns Views Into Customers
Most people on YouTube aren't looking for you yet, so the ad has five seconds to earn their attention. We script, build and manage YouTube campaigns that reach your buyers before they search, and report on cost per acquisition rather than views.
- Google Certified Partners
- 200+ Australian businesses scaled
- Clients average +103% more conversions
Get Free Growth Plan! See Paid Media Results
- +103% More conversions on average
- -39% Lower cost per lead on average
- +89% Higher conversion rate on average
Averages of the figures published on our 26 paid media case studies
Trusted by Businesses Ready to Grow
Businesses come to us when search has stopped growing and the next customers have to be found before they start looking.
View Case Studies
WHAT A YOUTUBE ADS AGENCY DOES
Views Are Not The Point. New Customers Are.
A YouTube ads agency plans, scripts and manages video advertising on YouTube through Google Ads, and is judged on the customers that spend produces rather than on views. The work covers linking your YouTube channel to Google Ads, conversion tracking in GA4, audiences built from your own search and customer data, hooks written for the first five seconds, bidding, placement exclusions and a report on cost per acquisition. Whether a business asks for YouTube advertising, YouTube ads management or a video advertising agency, that's the job.
YouTube runs inside the same account as Google Ads management, so a video can be shown to people who searched for what you sell, and the conversions it assists are counted beside search. When your buyers scroll Instagram and TikTok more than they watch YouTube, paid social ads are the better place to start, and a video that already works on Meta is often the first draft of a YouTube ad. Every account stays in the client’s name.
YouTube Ad Formats, One Google Ads Account
Each format does a different job, from a six-second bumper to a full-screen ad on the living room TV. We choose them by goal and add the next one when the data says it pays.
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Skippable In-Stream Ads
Skippable after five seconds, charged when someone watches 30 seconds, the whole ad if shorter, or interacts.
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YouTube Shorts Ads
Full-screen vertical ads between Shorts, charged on a 10-second view, the end if sooner, or an interaction.
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In-Feed Video Ads
A thumbnail and headline in YouTube search results, the home feed and Watch Next, charged when someone clicks to watch.
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Bumper And Non-Skippable Ads
Bumpers run 5 to 6 seconds and non-skippable ads up to 60, both bought on target CPM for reach nobody skips.
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Demand Gen
Video and image ads across YouTube, Shorts, Discover and Gmail in one campaign. It replaced Video action campaigns in 2025.
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YouTube On TV Screens
The same campaigns on smart TVs, gaming consoles and streaming devices, where the ad plays full-screen.
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See what it costs
Tracking And Channel Linking Come With Every Account
GA4 conversions and your YouTube channel linked to Google Ads, so viewers become audiences before spend is scaled.
GOOGLE SEARCH ADS VS YOUTUBE ADS
Search Ads Catch Demand. YouTube Ads Create It.
Both run from the same Google Ads account, and most businesses need search working before video is worth funding.
Google Search Ads
Demand capture- Who sees the ad
- People already searching for what you sell
- What the ad is
- A text ad with headlines and sitelinks
- What you pay for
- A click
- How it is targeted
- Keywords matched to search terms
- What decides the result
- Keyword choice, bids and the landing page
- Success metric
- Cost per acquisition from search
YouTube Ads
Demand creation- Who sees the ad
- People who haven't started looking yet
- What the ad is
- A video with five seconds to hold them
- What you pay for
- A view, impressions or a conversion
- How it is targeted
- Audiences built from searches, sites and customers
- What decides the result
- The hook and the offer
- Success metric
- New customers and branded search lift
Fund search first, then add YouTube to grow the searches search is there to catch.
A YouTube Process Built Around The First Five Seconds
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01
Tracking And Channel Linking
GA4 conversions go in first, and your YouTube channel is linked to Google Ads, so viewers can be built into data segments and organic views sit beside paid ones.
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02
Hooks And Scripts
Several hooks against one offer, each putting the brand and the problem in the first five seconds, and shot simply enough that most of them can be allowed to fail.
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03
Audiences Built From Your Search Data
Custom segments from the searches that already convert, customer lists and channel viewers, with kids content and made-for-advertising channels excluded.
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04
Measure The Lift
Engaged-view conversions, branded search and new customers read together in Looker Studio, so YouTube is judged on what it adds rather than on last click.
YOUTUBE AD FORMATS AND COSTS
What Each YouTube Format Costs And Does
YouTube has no set price per view. Each format has its own billing rule and the auction sets the price, so this is how you pay, format by format.
CPV
Skippable
The standard YouTube ad. It plays before, during or after a video, and the viewer can skip it after five seconds.
- Length
- No maximum, with under three minutes recommended
- You pay when
- Someone watches 30 seconds, the whole ad if it's shorter, or interacts with it
- Bid strategies
- CPV, target CPM, target CPA and maximise conversions
- Best for
- Consideration and conversions, when the ad needs time to make its case
Target CPM
Bumper
A short ad that can't be skipped, bought for reach and frequency when one message is enough.
- Length
- Between 5 and 6 seconds
- You pay when
- The ad is shown, per thousand impressions
- Bid strategies
- Target CPM
- Best for
- Awareness and repetition of one simple message
Target CPM
Non-Skippable
The whole ad plays before the video continues, so the message lands in full, to a viewer who didn't choose to watch it.
- Length
- 60 seconds or shorter
- You pay when
- The ad is shown, per thousand impressions
- Bid strategies
- Target CPM
- Best for
- Awareness when the full message matters more than the viewer’s choice
CPV
Shorts
Vertical, full-screen ads between Shorts, shown on phones, tablets, desktops and connected TVs.
- Length
- Under 60 seconds recommended
- You pay when
- On CPV, a 10-second view, the end if sooner, or an interaction. On target CPM, per impression
- Bid strategies
- CPV and target CPM
- Best for
- Phone-first audiences, with creative shot in 9:16
CPV
In-Feed
A thumbnail and headline in YouTube search results, the home feed and the Watch Next list beside a video.
- Length
- No maximum
- You pay when
- Someone clicks to watch, or in a Video views campaign, watches 10 seconds on autoplay
- Bid strategies
- Target CPV in Video views, target CPM in Efficient reach
- Best for
- People searching YouTube for how-to and review videos
CPM or CPH
Masthead
The top of the YouTube home feed across mobile, desktop and TV screens, reserved in advance rather than bought at auction.
- Length
- No maximum, with over 10 seconds recommended
- You pay when
- Per thousand impressions (CPM) or per hour (CPH), on a reservation
- Bid strategies
- Reservation only, no auction
- Best for
- Launches and big dates that need a whole market at once
Lengths and billing rules from Google Ads Help, checked in September 2026. Demand Gen, which replaced Video action campaigns in 2025, runs across YouTube, Shorts, Discover and Gmail.
Which YouTube Campaigns Fit Your Goal
Pick the goal. The campaign type follows what you need the viewer to do next, and the formats and targeting follow the campaign.
Campaign type
Video reach campaign
Formats and targeting
Bumper and non-skippable ads
Target frequency
Brand lift studies
We report on
Incremental reach and brand search lift
Reach is only worth buying if it moves demand, so branded search is measured against a baseline taken before launch.
Campaign type
- Video views campaign
Formats and targeting
Skippable in-stream ads
In-feed ads in YouTube search
Custom segments from search terms
We report on
Engaged views and branded search growth
Views are only paid for when someone keeps watching, so the budget follows the people who are actually interested.
Campaign type
Demand Gen
Formats and targeting
Customer lists- Segments from converting searches
Hook variants tested
We report on
Cost per acquisition
Demand Gen bids for conversions across YouTube, Discover and Gmail, so we run it for clients whose tracking is clean enough to learn from.
Campaign type
- YouTube remarketing
Formats and targeting
- Channel viewer segments
- Website visitor segments
Past buyers excluded
We report on
Returning-visitor conversions
A video can answer the objection that stopped the purchase, which a repeated discount banner can't.
Most accounts start with one YouTube campaign beside search. A second earns its budget once the first shows up in branded search and conversions.
Paid Media Results, With The Client Named
Paid media work across Google and social. Every figure below is published on that client’s own case study page.
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Read the STAX. case study
Case Study
Google Ads and paid social for an activewear label.
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31%
- Increase In Total Orders
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23%
- Increase In Paid Revenue
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Read the Scotch & Soda case study
Case Study
Google Ads and paid social for a fashion retailer.
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118%
- Increase In Total Orders
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58%
- Increase In New Customer Sales
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Read the CheekyGlo case study
Case Study
Paid search and social for a skincare label.
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178%
- Increase In Paid Revenue YoY
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+106%
- Growth In Total Revenue YoY
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Read the Santa Studio case study
Case Study
Paid social for a seasonal booking business.
- 500%
- Return On Ad Spend
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318%
- Increase In Conversions
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Read the No Filter Photo Booth case study
Case Study
Paid social for an event hire business.
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124%
- Increase In Service Bookings
- $23
- Cost Per Lead On Paid Social
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Read the Glowie By Her case study
Case Study
Paid media for a beauty brand.
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88%
- Increase In Return On Ad Spend
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56%
- Increase In Conversion Rate
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Get Free Growth Plan! View Case Studies
WHY CHOOSE UPPERCUT
The Uppercut Difference
Four values we're held to, and what each one changes inside a YouTube campaign.
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Results Over Reports
We're judged on customers and cost per acquisition, not on views or view rate, and every result we publish is backed by real client numbers.
+103% more conversions on average, across 26 published case studies
- Most agencies
- Views, view rate and cost per view
- Uppercut Digital
- New customers and cost per acquisition, with the case studies to prove it
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Transparent Communication
You see every campaign, placement and dollar in your own Google Ads account, explained in plain English, including the hooks that didn't work.
- Most agencies
- A monthly PDF of view counts
- Uppercut Digital
- Live Looker Studio reporting and full access to your own account
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Strategy Built Around Your Goals
Formats, audiences and budgets are chosen around what you sell and who buys it, not around whichever format YouTube is promoting this quarter.
- Most agencies
- Every new format, tried on your budget
- Uppercut Digital
- The formats your goal needs, and a reason for each
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No Lock-In Contracts
We earn the account every month. There's no lock-in contract, and the Google Ads account and YouTube channel stay in your name.
Rated 5.0 on Google, from 120+ reviews
- Most agencies
- A long contract and an account held by the agency
- Uppercut Digital
- No lock-in contracts, and the account stays yours
THE REPORT YOU GET
A YouTube Report That Counts Customers, Not Views
Same campaigns, same month. Drag the handle to compare a report that counts views with one that counts what the views produced.
What we send
Monthly business report
- New customers 142 +23
- Cost per acquisition $96 -$14
- Branded search lift +17% +5pt
- Engaged-view conversions 64 +12
Hook B: scale. Shorts: new captions. Exclude the kids channels found this month.Scale hook B. Exclude kids channels.
What most agencies send
YouTube performance report
- Views 214K +31%
- View rate 38% +4pt
- Average CPV $0.09 -8%
- Subscribers gained 1,240 +18%
Views are up 31% and the channel gained 1,240 subscribers.Views up 31%. 1,240 new subscribers.
YouTube Ads Run By A Google Partner
YouTube campaigns are bought and managed in Google Ads, and Uppercut Digital is a Google Partner, a status anyone can check in Google’s own Partners directory. The awards below are the 2026 shortlistings for our paid search work.
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2026
APAC Search Awards
Finalist
Best Use of Search - Retail / eCommerce (PPC) for CheekyGlo
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2026
APAC Search Awards
Finalist
Best Local Campaign (PPC) for The Dental Practice
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2026
APAC Search Awards
Finalist
Best Low Budget Campaign (PPC) for Sydney Refrigeration Services
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2026
Global Search Awards
Finalist
Best APAC PPC Campaign for Ergobaby
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2026
Global Search Awards
Finalist
Best Use of Search - B2B (PPC): Small for The Cafe Furniture Company
Straight Answers Before You Enquire
What it costs, when YouTube is the wrong channel, and who we turn away.
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How YouTube Ads Pricing Works
Most of our paid media retainers are priced by scope, depending on the formats, campaigns and spend involved, and the YouTube ad budget is paid to Google directly on top. On cost per view, the media cost is simply views multiplied by the price of a view. As arithmetic only, not a benchmark: a $3,000 month buys 30,000 views at 10 cents each, or 15,000 at 20 cents, and the auction, your audience and your creative decide which. No lock-in contracts. Fee range last checked against our current retainers in September 2026.
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When YouTube Ads Are Not The Right Answer
If the searches for what you sell aren't yet captured, fund Google Ads first, because YouTube creates demand an empty account can't catch. If the budget can't buy enough views to show up in branded search, the result will be too small to read. If there's no footage and nobody willing to appear on camera, paid social with images is the easier start. We'll tell you which of these applies.
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Who We Are Not The Right Fit For
Anyone who wants views, subscribers or view rate reported as the result. Brands that need a polished brand film signed off before a single hook can be tested. Businesses that judge every channel on last-click conversions alone, a test YouTube is built to lose. We would rather say no than run a campaign we can't stand behind.
Ready To Scale Your Business?
Let’s build a strategy focused on real growth, qualified leads, and measurable business results.
Get Free Growth Plan!What Clients Say About Their Paid Media
Verbatim Google reviews from the businesses we run paid media and SEO for.
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Online Sales More Than Doubled!
I was initially recommended Uppercut Digital Agency by a company in Sydney that I very much trust and I was not disappointed from the start. My company is in Perth and Jeremy has helped me to increase our online sales by more than double within a 3-month period.
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Amazing Results & Transparent Process!
Genuinely couldn’t speak highly enough of these guys. They offer an all in one SEO & Digital Marketing solution for my business and I have seen some really amazing results in terms of growth & revenue.
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Strategies Built For Our Industry!
The team at Uppercut Digital are absolute legends. Unlike some other marketing agencies, they invest a lot of time to structure custom strategies which actually work in our industry. 10/10 communication & responsiveness.
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Better-Quality Leads & More Traffic!
Honestly had a great experience working with this team. … They helped improve our online presence pretty quickly, and we started seeing more traffic and better-quality leads within a short time.
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Drastically Improved Our Performance!
Highly recommend working with Uppercut Digital, they have helped us drastically improve our paid advertising and SEO within months. They are responsive, attentive, and willing to put in the work to get results!
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Spend Less, Get More Leads!
Jeremy and Dylan have been a massive help to my business. … They’re exceptionally knowledgeable, focusing on the fundamentals of setting up effective campaigns and then optimising them (allowing you to spend less, but receive more leads).
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An Absolute Pleasure To Work With!
The guys at Uppercut Digital have been an absolute pleasure to work with! For both Meta Ads and SEO management, they have improved our lead acquisition tremendously. They are also a very professional, reliable and trustworthy team.
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Responsive, Professional & Clear!
We’ve had a great experience working with Uppercut Digital. The team is responsive, professional, and always willing to explain their strategy and answer any questions. They’ve helped us with our website, Google Ads, and SEO, and communication has been excellent throughout.
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A Game-Changer Six Months In!
6 months in with Uppercut Digital has been a game-changer. These legends bring fire to every campaign, always a step ahead and pushing the limits. If you want results and a team that gets it, these are your people.
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Above And Beyond On Everything!
Have worked with Dylan and the guys from Uppercut for 5 months now with my business. They have gone above and beyond on everything we have requested and have been outstanding with communication and resolving any issues we have had along the way.
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They Think Like Business Owners!
Uppercut Digital is a highly driven and enthusiastic team. Each member brings a different focus to the table, which really widens their scope and expertise. As business owners themselves, they understand and appreciate the importance of driving results for their clients.
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Our Highest Ranking Yet!
Shoutout to Uppercut Digital! We hit our highest ranking yet, and it’s all thanks to the incredible work of our digital marketing team, Jeremy and Dylan! From day one, they’ve brought smart strategies, creative ideas, and a serious commitment to helping our business grow.
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Scaling Our Brand To The Next Level!
Uppercut Digital has been optimising our Facebook, Google & SEO ads which has helped generate consistent revenue to our business. … Their consistent work has been crucial in scaling our brand to the next level.
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Excellent Results On Ads & SEO!
We’ve been working with Uppercut Digital over the past few months on both Google Ads and SEO, and the results have been excellent. … The ads have already generated strong leads, and overall, we’re very happy with the results. Highly recommend.
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Transparent & Results Orientated!
I’ve been working with Justin for the last couple of months and he has gone above and beyond to answer any questions that I had and to make sure all my ads were running optimally. He has been transparent and results orientated! Thanks so much for everything!
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Wish We’d Found Them Sooner!
Great experience, highly recommend their services. Their communication, attention to detail, prompt responses to all our questions/queries was top level. Dylan is a true professional, wished we had found Uppercut earlier.
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Honest With Our Budget!
Loved working with Uppercut especially Ryan and Justin. They were very honest, if something wasn’t working they would adjust our fees or ad spend. They didn’t waste our money. They were always available to chat about concerns.
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Best Agency in Sydney!
Best ads/SEO agency in Sydney! We’ve tried over 5+ digital advertising agencies and Uppercut has by far been the best from a results and professionalism standpoint. They are very on top of their accounts and actually care about their clients as though it were their own businesses.
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More Customers From SEO & Ads!
Uppercut Digital did an amazing job boosting our pawn shop’s online presence. Our Google rankings improved, and we’re getting more customers thanks to their SEO and ads. Highly recommend them for anyone looking to grow their business online!
YouTube Advertising Across Australia
Based in Sydney and working Australia-wide, we run YouTube campaigns for businesses in every state from our offices at Mascot and Gregory Hills. Audiences can be set by postcode, city, state or the whole country, so a local clinic reaches its own suburbs and a national brand reaches viewers everywhere.
- Darwin, NT
- Perth, WA
- Adelaide, SA
- Melbourne, VIC
- Hobart, TAS
- Canberra, ACT
- Sydney, NSW
- Newcastle, NSW
- Gold Coast, QLD
- Brisbane, QLD
- Sunshine Coast, QLD
YouTube Ads Agency Questions, Answered
The questions Australian businesses search before they advertise on YouTube.
How Much Do YouTube Ads Cost In Australia?
YouTube ads have no fixed price: you set the budget and the auction sets what each view or impression costs. Skippable in-stream ads charge when someone watches 30 seconds, the whole ad if shorter, or interacts, while bumper and non-skippable ads charge per thousand impressions. Our paid media management fee is set by scope, with the ad budget paid to Google on top.
How Much Should I Spend On YouTube Ads Per Month?
Enough to buy the views it takes to move branded search and conversions, which for most businesses means thousands of dollars a month rather than hundreds. Work it out as the views you need multiplied by your cost per view, then check the budget is several multiples of the management fee. A small budget works harder in one campaign than spread across every format.
Are YouTube Ads Charged Per View Or Per Impression?
Both, depending on the format and bid strategy. Skippable in-stream ads on cost per view charge for a 30-second view, the whole ad if shorter, or an interaction, and Shorts ads charge at 10 seconds. Bumper and non-skippable ads use target CPM, so you pay per thousand impressions, and the masthead is reserved on CPM or cost per hour.
Are YouTube Ads Worth It For A Small Business?
They can be, once Google Search is already catching the demand that exists and you have a clear offer to put on camera. YouTube pays off when it's judged on new customers and branded search growth. It is rarely worth it on a very small budget, with no video at all, or when every channel is judged on last click alone.
How Do YouTube Ads Work?
YouTube ads are bought in Google Ads: you choose a campaign type, ad formats, an audience and a bid strategy, and the ad enters an auction whenever a slot opens. It then plays before or during videos, between Shorts, in YouTube search and the home feed, or on TV screens, and you pay per view, per thousand impressions or for conversions.
Should I Run YouTube Ads Or Google Search Ads First?
Google Search ads first, in most cases. Search reaches people already looking for what you sell, so it usually pays back sooner. YouTube reaches people before they search, and works best once search is in place to catch the branded searches and visits it creates. Running them the other way round pays to create demand the account cannot capture.
Are YouTube Ads Better Than Facebook And Instagram Ads?
Neither is better across the board, because they reach people in different moods. YouTube suits longer attention, how-to and review viewing and TV screens, and can target people by what they searched on Google. Facebook and Instagram suit fast, visual feed ads. A video that works on Meta is a good first draft for YouTube, though the hook usually needs rewriting for a skippable ad.
How Do I Advertise On YouTube Shorts?
Upload a vertical 9:16 video to YouTube, then run it through a Google Ads campaign that serves Shorts, such as Video views, Video reach or Demand Gen. Google recommends Shorts ads under 60 seconds. On cost per view you pay when someone watches 10 seconds, the end if sooner, or interacts, so put the hook and the brand on screen straight away.
How Long Should A YouTube Ad Be?
Long enough to make one argument, which for most direct response ads is 15 to 30 seconds, with the brand and the hook in the first five. The formats set their own limits: bumper ads run 5 to 6 seconds, non-skippable ads 60 seconds or shorter, Shorts ads are recommended under 60 seconds, and skippable in-stream ads have no maximum.
Can YouTube Ads Show On TVs?
Yes. Google Ads video campaigns can target TV screens as a device, which covers smart TVs, gaming consoles and streaming devices, and Google lists TV screens among the places Shorts and masthead ads appear. On a TV the ad plays full-screen, sometimes to more than one viewer, so it's judged on reach and branded search lift, much like a television ad.
Let’s Plan Your YouTube Campaign
Tell us what you sell, what a customer is worth and what you run today, and we'll come back with an honest view on whether YouTube is the right next channel.
Let’s knock out the competition..
