Social Media Ads Agency Australia
Creative-Led Social Media Ads Agency That Turns Scrolling Into Customers
Nobody opens Instagram looking for your business, so the ad has to earn the pause. We plan, make and manage paid social across Meta, TikTok, LinkedIn and YouTube, and report on customers rather than reach.
- Ad creative made by our team
- 200+ Australian businesses scaled
- Clients average +128% more conversions
Get Free Growth Plan! See Paid Social Results
- +128% More conversions on average
- -42% Lower cost per acquisition on average
- +139% Higher conversion rate on average
Averages of the figures published on our 8 case studies that include paid social
Trusted by Businesses Ready to Grow
Brands come to us when the ads are getting reach and nobody can point to the sales.
View Case Studies
WHAT A SOCIAL MEDIA ADS AGENCY DOES
Targeting Is Automated Now. The Creative Is The Job.
A social media advertising agency plans, makes and manages paid ads on Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest and Snapchat, and is judged on the customers those ads produce. Most targeting is now done by the platforms themselves, through Meta Advantage+ and broad audiences, so the work that moves results is the ad creative, the conversion tracking behind it through the Meta Conversions API and TikTok Events API, and the landing page after the click. Whether a business calls it a paid social agency or social media advertising services, that's the job.
Paid social is one part of PPC management across search, social and video. When Facebook and Instagram are the only platforms that matter, Facebook ads management on its own is the better fit, and the same goes for TikTok advertising when your audience lives there. We run ads, not organic community management, and every ad account stays in the client’s name. Most paid social clicks land on a store or a booking page, and our free guides to Shopify, WooCommerce, WordPress and Squarespace cover the site settings worth fixing before a budget scales.
Social Media Advertising, Platform By Platform
Each platform reaches a different buyer in a different mood. We start where your customers already scroll, and add the next platform when the numbers justify it.
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Facebook Ads
Feed, Reels and Marketplace placements across Meta, where Advantage+ finds the audience and the creative decides who stops.
Facebook ads agency -
Instagram Ads
Reels, Stories and feed ads made full-screen with the sound on, cut for the first seconds rather than resized from a Facebook ad.
Instagram ads agency -
TikTok Ads
Short-form video with its own creative rules, including Spark Ads that run a creator’s post as the ad.
TikTok Ads agency -
LinkedIn Ads
Lead Gen Forms, Thought Leader Ads and sponsored posts aimed by job title and company, for B2B deals worth the higher cost per click.
LinkedIn ads agency -
YouTube Ads
In-stream and Shorts video for reach that search can't buy, judged on the conversions it assists.
YouTube Ads agency -
Pinterest Ads
Promoted and shopping pins in front of people planning a purchase, from a renovation to a new wardrobe, before they have picked a brand.
Pinterest ads agency -
Snapchat Ads
Full-screen Snap Ads between Stories for younger audiences, with the Snap Pixel and Conversions API tracking the sale.
Snapchat ads agency -
Retargeting Across Platforms
Bring back people who watched, clicked or added to cart, across Meta, TikTok and Google, with frequency caps.
Remarketing agency -
Social Ad Creative
Static, video and UGC-style ads made in-house and tested in batches, so the budget follows the ad that sells.
Social ad creative
A Paid Social Process Built Around Creative Testing
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01
Tracking And Account Audit
We check the Meta Pixel, Conversions API, TikTok Events API and GA4 events first, because a platform optimising toward page views will find you plenty of them.
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02
Offer And Audience
Who buys, what they need to believe and where they scroll. Broad audiences for prospecting, custom audiences for retargeting, and past customers excluded from new-customer campaigns.
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03
Creative Production And Testing
Hooks, scripts, static and video made in batches and launched against each other. Winners are kept, and the rest are switched off before they burn budget.
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04
Report And Scale
Cost per acquisition by platform and by ad in one Looker Studio report, checked against GA4 and sales, with budget moved to the creative producing customers.
Which Platforms And Campaigns Fit Your Goal
Pick the goal. The lead platform follows where your buyers scroll, and the campaign types follow what they need to see before they buy.
Lead platform
YouTube Ads
TikTok Ads
Campaigns
Reach and frequency campaigns
ThruPlay video views
Brand lift studies
We report on
Incremental lift in branded search and sales
Measured with lift studies, so the reach is proven to have moved demand rather than assumed to.
Lead platform
Meta Ads- TikTok Ads
Campaigns
Advantage+ sales campaigns
Advantage+ catalogue ads
Spark Ads
We report on
Cost per acquisition and new-customer revenue
Catalogue ads bring back people who viewed a product, and new-customer revenue shows whether prospecting finds anyone new.
Lead platform
- Meta Lead Ads
Campaigns
Instant forms
Conversion leads optimisation
Qualified lead audiences
We report on
Cost per qualified lead
Instant forms are cheap and noisy, so leads are scored in the CRM and the qualified ones are sent back for the platform to find more.
Lead platform
LinkedIn Ads
Campaigns
- Lead Gen Forms
Thought Leader Ads
Document Ads
We report on
Cost per sales-qualified lead
LinkedIn clicks cost more, so it's judged on the pipeline it creates, never on cost per click.
Lead platform
- Retargeting
- Meta Ads
Campaigns
Customer list audiences- Catalogue retargeting
Existing customer budget caps
We report on
Repeat-purchase rate and customer lifetime value
Customer lists put the next launch in front of past buyers, and a budget cap stops sales campaigns spending on people who already bought.
Most accounts need two platforms at most to start. A third earns its place once the first two are profitable and the creative has somewhere new to go.
Paid Social Results, With The Client Named
Every figure below is published on that client’s own case study page.
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Read the Santa Studio case study
Case Study
Paid social for a seasonal booking business.
- 500%
- Return On Ad Spend
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300%
- Increase In Booked Sessions
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Read the No Filter Photo Booth case study
Case Study
Event bookings driven by paid social.
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124%
- Increase In Service Bookings
- $23
- Cost Per Lead On Paid Social
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Read the Scotch & Soda case study
Case Study
Paid social and Google Ads for a fashion retailer.
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118%
- Increase In Total Orders
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58%
- Increase In New Customer Sales
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Read the Glowie By Her case study
Case Study
Paid social for a beauty brand.
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88%
- Increase In Return On Ad Spend
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56%
- Increase In Conversion Rate
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Read the CheekyGlo case study
Case Study
Paid social alongside search for a skincare label.
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178%
- Increase In Paid Revenue YoY
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+106%
- Growth In Total Revenue YoY
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Read the STAX. case study
Case Study
Paid social and search for an activewear label.
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31%
- Increase In Total Orders
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23%
- Increase In Paid Revenue
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Get Free Growth Plan! View Case Studies
WHY CHOOSE UPPERCUT
The Uppercut Difference
Four values we're held to, and what each one changes in a paid social account.
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Results Over Reports
We're judged on customers and cost per acquisition, not on reach or engagement, and every result we publish is backed by real client numbers.
+128% more conversions on average, across 8 published case studies that include paid social
- Most agencies
- Reach, engagement and the platform’s own ROAS
- Uppercut Digital
- Customers and cost per acquisition, checked against GA4 and sales
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Transparent Communication
You see every ad, the spend and the numbers, explained in plain English, including the ads that didn't work.
- Most agencies
- A monthly deck of screenshots
- Uppercut Digital
- Live reporting and full access to your own ad accounts
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Strategy Built Around Your Goals
Platforms, creative and budgets are chosen around your customers and your margins, not around whichever format is trending.
- Most agencies
- Every new format, tried on your budget
- Uppercut Digital
- The platforms your buyers use, and a reason for each
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No Lock-In Contracts
We earn the account every month. There's no lock-in contract, and the Meta, TikTok and LinkedIn ad accounts stay in your name.
Rated 5.0 on Google, from 120+ reviews
- Most agencies
- A six month contract and ad accounts held by the agency
- Uppercut Digital
- No lock-in contracts, and the accounts stay yours
THE REPORT YOU GET
A Paid Social Report Built On Customers
Same account, same month. Drag the handle to compare a report built on what the platform says with one built on what the business sold.
What we send
Monthly business report
- New customers 318 +44
- Cost per acquisition $36 -$7
- ROAS matched to GA4 4.1x +0.6
- New customer revenue $71K +21%
Meta: scale the UGC set. TikTok: new hooks. Pause the static carousel.Scale UGC. New TikTok hooks.
What most agencies send
Social media performance report
- Reach 1.8M +22%
- Engagement rate 4.6% +0.8pt
- Link clicks 26.4K +15%
- Platform ROAS 8.9x +1.2
Record reach this month! Engagement is up across every ad.Record reach! Engagement up.
Partnered And Shortlisted
The platform programmes behind the accounts we run, with how each status was checked set out on Uppercut Digital’s partnerships, and the 2026 shortlistings for the ecommerce and professional services work beside them.
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2026
APAC Search Awards
Finalist
Best Use of Search - Retail / eCommerce (PPC) for CheekyGlo
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2026
Local Business Awards
Finalist
Professional Services
Straight Answers Before You Enquire
Pricing, the cases where paid social fails, and the clients we turn down.
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How Our Paid Social Pricing Works
Paid social is priced like the rest of our paid media: most retainers are priced by scope, depending on the platforms, creative volume and spend, and the ad budget is paid to Meta, TikTok or LinkedIn directly on top. We charge for scope, not a percentage of spend. The fee covers strategy, creative, tracking and account management. No lock-in contracts, and the ad accounts stay in your name. Fee range last checked against our current retainers in September 2026.
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When Paid Social Is Not The Right Answer
If there's no offer worth stopping for, better targeting won't save the ad. If the budget can't fund enough creative to test, the account never learns what works. If people already search for exactly what you sell, Google Ads usually pays back sooner. We'll tell you which of these applies.
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Who We Are Not The Right Fit For
Anyone who wants follower counts, reach or engagement reported as the result. Brands that need every ad approved by a committee before it can be tested. Businesses looking for organic posting and community management, which we don't sell. We would rather say no than run ads we can't stand behind.
Ready To Scale Your Business?
Let’s build a strategy focused on real growth, qualified leads, and measurable business results.
Get Free Growth Plan!What Clients Say When The Ads Start Selling
Verbatim Google reviews from the businesses we run paid media and SEO for.
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Online Sales More Than Doubled!
I was initially recommended Uppercut Digital Agency by a company in Sydney that I very much trust and I was not disappointed from the start. My company is in Perth and Jeremy has helped me to increase our online sales by more than double within a 3-month period.
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Amazing Results & Transparent Process!
Genuinely couldn’t speak highly enough of these guys. They offer an all in one SEO & Digital Marketing solution for my business and I have seen some really amazing results in terms of growth & revenue.
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Strategies Built For Our Industry!
The team at Uppercut Digital are absolute legends. Unlike some other marketing agencies, they invest a lot of time to structure custom strategies which actually work in our industry. 10/10 communication & responsiveness.
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Better-Quality Leads & More Traffic!
Honestly had a great experience working with this team. … They helped improve our online presence pretty quickly, and we started seeing more traffic and better-quality leads within a short time.
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Drastically Improved Our Performance!
Highly recommend working with Uppercut Digital, they have helped us drastically improve our paid advertising and SEO within months. They are responsive, attentive, and willing to put in the work to get results!
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Spend Less, Get More Leads!
Jeremy and Dylan have been a massive help to my business. … They’re exceptionally knowledgeable, focusing on the fundamentals of setting up effective campaigns and then optimising them (allowing you to spend less, but receive more leads).
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An Absolute Pleasure To Work With!
The guys at Uppercut Digital have been an absolute pleasure to work with! For both Meta Ads and SEO management, they have improved our lead acquisition tremendously. They are also a very professional, reliable and trustworthy team.
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Responsive, Professional & Clear!
We’ve had a great experience working with Uppercut Digital. The team is responsive, professional, and always willing to explain their strategy and answer any questions. They’ve helped us with our website, Google Ads, and SEO, and communication has been excellent throughout.
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A Game-Changer Six Months In!
6 months in with Uppercut Digital has been a game-changer. These legends bring fire to every campaign, always a step ahead and pushing the limits. If you want results and a team that gets it, these are your people.
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Above And Beyond On Everything!
Have worked with Dylan and the guys from Uppercut for 5 months now with my business. They have gone above and beyond on everything we have requested and have been outstanding with communication and resolving any issues we have had along the way.
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They Think Like Business Owners!
Uppercut Digital is a highly driven and enthusiastic team. Each member brings a different focus to the table, which really widens their scope and expertise. As business owners themselves, they understand and appreciate the importance of driving results for their clients.
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Our Highest Ranking Yet!
Shoutout to Uppercut Digital! We hit our highest ranking yet, and it’s all thanks to the incredible work of our digital marketing team, Jeremy and Dylan! From day one, they’ve brought smart strategies, creative ideas, and a serious commitment to helping our business grow.
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Scaling Our Brand To The Next Level!
Uppercut Digital has been optimising our Facebook, Google & SEO ads which has helped generate consistent revenue to our business. … Their consistent work has been crucial in scaling our brand to the next level.
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Excellent Results On Ads & SEO!
We’ve been working with Uppercut Digital over the past few months on both Google Ads and SEO, and the results have been excellent. … The ads have already generated strong leads, and overall, we’re very happy with the results. Highly recommend.
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Transparent & Results Orientated!
I’ve been working with Justin for the last couple of months and he has gone above and beyond to answer any questions that I had and to make sure all my ads were running optimally. He has been transparent and results orientated! Thanks so much for everything!
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Wish We’d Found Them Sooner!
Great experience, highly recommend their services. Their communication, attention to detail, prompt responses to all our questions/queries was top level. Dylan is a true professional, wished we had found Uppercut earlier.
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Honest With Our Budget!
Loved working with Uppercut especially Ryan and Justin. They were very honest, if something wasn’t working they would adjust our fees or ad spend. They didn’t waste our money. They were always available to chat about concerns.
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Best Agency in Sydney!
Best ads/SEO agency in Sydney! We’ve tried over 5+ digital advertising agencies and Uppercut has by far been the best from a results and professionalism standpoint. They are very on top of their accounts and actually care about their clients as though it were their own businesses.
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More Customers From SEO & Ads!
Uppercut Digital did an amazing job boosting our pawn shop’s online presence. Our Google rankings improved, and we’re getting more customers thanks to their SEO and ads. Highly recommend them for anyone looking to grow their business online!
Social Media Advertising Across Australia
Based in Sydney and working Australia-wide, we run paid social for businesses in every state from our offices at Mascot and Gregory Hills. Meta, TikTok and LinkedIn audiences can be set by postcode, city, state or a radius around a store, so a local studio reaches its own neighbourhood and a national brand the whole country.
- Darwin, NT
- Perth, WA
- Adelaide, SA
- Melbourne, VIC
- Hobart, TAS
- Canberra, ACT
- Sydney, NSW
- Newcastle, NSW
- Gold Coast, QLD
- Brisbane, QLD
- Sunshine Coast, QLD
Social Media Ads Agency Questions, Answered
The questions we're asked before an ad account is handed over.
What Does A Social Media Advertising Agency Do?
A social media advertising agency plans, makes and manages paid ads on platforms such as Facebook, Instagram, TikTok, LinkedIn and YouTube, and is judged on the customers they produce. The work covers strategy, ad creative, conversion tracking, audiences, budgets, testing and a monthly report on cost per acquisition.
How Much Does A Social Media Ads Agency Cost In Australia?
Our paid social retainers sit within our paid media range, with the ad budget paid to the platforms on top. Across the industry, agencies charge a flat fee, a percentage of ad spend (commonly 10 to 20 per cent) or a mix, and creative production is sometimes billed separately.
How Much Should We Spend On Social Media Ads Each Month?
Enough to test several ads at once and give the platform the conversions it needs to optimise, which for most businesses means thousands of dollars a month rather than hundreds. Work back from the cost per acquisition you can afford, and keep the ad budget several multiples of the management fee.
Which Social Media Platform Should We Advertise On?
The one your buyers already use: Meta for most consumer products and local services, TikTok for younger audiences and products that demonstrate well on video, LinkedIn for B2B, and YouTube for reach at scale. Most accounts start with one or two platforms and add a third once the first are profitable.
Do You Manage Organic Social Media As Well As Ads?
No, we run paid social advertising, not organic posting or community management. We work alongside whoever runs your organic channels, and strong organic posts often make the best creative to run as ads.
How Long Do Social Media Ads Take To Work?
Expect a first read on the creative within a few weeks and a fair verdict on a platform after about ninety days. Each campaign needs a learning period to gather conversions, and the first creative tests usually show which angle to scale.
What Is A Good ROAS From Social Media Ads?
The one your margin can carry, measured against your own sales data rather than the platform’s. Platforms credit themselves generously, so we report ROAS matched to GA4 and your store, and judge it against the margin on what was sold.
Do You Make The Ad Creative?
Yes. Our team writes the concepts and copy and produces static and video ads, and we can also cut ads from footage, photos or creator content you already have.
Is Paid Social Worth It For B2B?
Often, and usually on LinkedIn rather than Meta. LinkedIn’s cost per click is higher, but job title and company targeting reach the people who sign off, so it's judged on sales-qualified leads rather than on cost per click.
Do We Own Our Ad Accounts?
Yes. Every Meta, TikTok and LinkedIn ad account we manage is held in your business’s name, with its pixel, audiences and history, and there's no lock-in contract.
Let’s Look At Your Ad Accounts
Tell us which platforms you run, what you spend and what the reports say today, and we'll come back with a plan built around the numbers.
Let’s knock out the competition..
SOCIAL AD CREATIVE
Ad Creative Made For Each Feed
Social is a visual channel, so this is what the work looks like. Every placement gets creative built for its own shape, sound and safe zones, not one image resized five times.
Reels
Reach is up. Are sales?
Three checks before you raise the ad budget.
Learn more›
Reels video9:16, captions on, hook in two seconds
FollowingFor You
POV: the ad report shows sales
@uppercutdigital
What we send clients every month #paidsocial
Sponsored
Learn more›
In-feed and Spark AdsShot for TikTok, never a resized Reel
9:41
Most ad reports count reach. Ours counts customers, and the ad account stays in your name.
👍︎ Like◯ Comment➦ Share
Feed image and carousel4:5 and 1:1, one message per frame
No lock-in contracts
⌃Learn more
StoriesHeader and button zones kept clear
Ads worth stopping for
Snap AdsFull-screen, call to action on the attachment
The creative is the targeting now, so we make plenty of it and test it properly.
We read your sales data before we touch the budget. Start with a free growth plan.
No lock-in contracts, and every Meta ad account stays in your business name.
Shown with Uppercut’s own ads and team, so none of it is a client’s creative. We also cut ads from the footage, photos and creator content you already have.