Meet Dr Leak Plumbing
Despite running Google Ads for some time, Dr. Leak Plumbing struggled to stand out in a highly competitive plumbing industry. They'd never done SEO, so there was growth they weren't reaching. CPCs were through the roof and they were paying a very high cost per lead. Dr. Leak Plumbing came to Uppercut Digital to start SEO and restructure their Google Ads account to make it more efficient.
The Challenge
Our initial audit showed they needed SEO and Google Ads working together. First, we had to flesh out the website following SEO best practice. That meant optimising on-page elements such as meta tags, headers and content to target relevant keywords, which improved their rankings, grew organic traffic and made them more visible in a crowded plumbing market.
Suboptimal Website For Conversions
The website was a single page: just the homepage. That limited the keywords and topics they could target, so organic search had little to work with. The thin content gave visitors little useful information, which held back their rankings and visibility. It also meant a poor landing page experience in Google Ads, because they couldn't match each keyword and ad with a relevant landing page.
Highly Competitive Industry
The high cost-per-click in the competitive plumbing industry strained their advertising budget. In addition, the low Quality Scores and Ad Rank that they had made their CPCs and positioning even worse. This challenge made it difficult to achieve a favourable return on investment, necessitating more efficient ad spend strategies.
Struggle with Low Ad Rank and Quality Scores
Their Google Ads campaigns weren’t set up following industry best practices. This led to low ad rank and poor quality scores, which hindered their ads’ visibility and performance. Without optimised ad structure and landing pages, they missed out on potential leads and faced higher costs per click, impacting their overall ad effectiveness.
Our Approach
Our work for Dr Leak Plumbing brought together SEO, Google Ads.
Website structure
- Expanded the single-page site
- Added service pages, blog posts and landing pages
Google Ads relevance
- Restructured ad groups and keyword targeting
- Tested copy against high-intent searches
Scaling the campaign
- Increased spend after the new structure proved effective
- Expanded campaigns and supporting SEO pages
The Results
Enhanced Website Structure
A single-page site could only do so much, so we rebuilt Dr. Leak Plumbing's website as a full multi-page site following SEO best practice. That included new service pages, blog posts and optimised landing pages, giving visitors far more useful information.
- Increase in organic traffic
- Boost in organic conversions
- Increase in overall website conversion rate
Improvements in Google Ads Results
To maximise the efficiency of their Google Ads spend, we restructured Dr. Leak Plumbing's ad account. This involved creating more targeted ad groups, refining keyword selection, and enhancing ad copy for greater relevance. By focusing on high-intent keywords and continuous A/B testing, we ensured their ads reached the most relevant audience.
- PPC Conversions increased
- Cost Per Lead dropped
Scaling Ad Spend & Increasing Leads
To drive further growth, we scaled the ad spend in Google Ads to increase leads and traffic once the new structure proved effective. This involved building out newer campaigns to target more keywords and categories as well as building out more pages on the website that followed SEO best practices.
- Conversions increased
- Conversion rate increased
- Overall traffic increased
Client Feedback
“Amazing SEO services and results from this agency. I couldn't recommend these guys highly enough”
