HOW DR LEAK PLUMBING UNCLOGGED THE PATH TO DOUBLE CONVERSIONS
IN UNDER 3 MONTHS
Dr Leak Plumbing is a reputable plumbing business based in Sydney, known for their exceptional service and expertise in the field. When they approached us at Uppercut Digital, they were looking to increase their online presence and drive more conversions. Through a comprehensive digital marketing strategy that focused on Google Ads and SEO, we were able to help Dr Leak Plumbing achieve remarkable results and significantly boost their conversions and traffic.
TheCHALLENGE
Despite running Google Ads over time, Dr. Leak Plumbing faced difficulties in standing out in the highly competitive plumbing industry. They had not ventured into SEO, leaving potential growth untapped. CPCs were through the roof and they were paying very high Cost Per Leads. Dr. Leak Plumbing approached Uppercut Digital to enhance engage in SEO and restructure their Google Ads account to improve efficiencies.
Our initial audit revealed the need for a comprehensive omnichannel strategy. Firstly, we needed to flesh out the website following SEO best practices. This involved optimizing on-page elements such as meta tags, headers, and content to target relevant keywords. These efforts improved their search engine rankings, increased organic traffic, and ultimately enhanced their online visibility and competitiveness in the crowded plumbing market.
Second, we restructured their Google by refining their ad groups, optimizing keywords, and enhancing ad copy & landing pages to improve relevance and quality scores. This strategic overhaul led to more relevant ads, higher click-through rates, and better Ad Rank. As a result, their ads reached the right audience more effectively, increasing conversions and maximizing their advertising budget.
Key Problems
- Suboptimal Website For Conversions
The website was a single-page site with just the homepage. This restricted their ability to target a broad range of keywords and topics, limiting organic search opportunities. This lack of content depth reduced their potential to engage users with valuable information, ultimately impacting their search engine rankings and online visibility. In addition, this led to poor landing page experience on Google Ads as they weren’t able to maximise ad rank and allow for maximum relevancy between keyword, ad and landing page. - Highly Competitive Industry
The high cost-per-click in the competitive plumbing industry strained their advertising budget. In addition, the low Quality Scores and Ad Rank that they had made their CPCs and positioning even worse. This challenge made it difficult to achieve a favorable return on investment, necessitating more efficient ad spend strategies. - Struggle with Low Ad Rank and Quality Scores
Their Google Ads campaigns weren’t set up following industry best practices. This led to low ad rank and poor quality scores, which hindered their ads’ visibility and performance. Without optimized ad structure and landing pages, they missed out on potential leads and faced higher costs per click, impacting their overall ad effectiveness.
OurApproach
At Uppercut Digital, our approach is as unique as the businesses we serve. We understand that a one-size-fits-all strategy simply doesn’t cut it in today’s digital landscape. Instead, we champion an omni-channel methodology that integrates SEO, Google Ads and Paid Social Ads, ensuring that your brand voice resonates consistently across all platforms.
This isn’t about using a cookie-cutter formula but crafting a bespoke strategy tailored to your brand’s essence and objectives. By harnessing the strengths of each platform, we build a cohesive, amplified digital presence that drives results, transcending the ordinary and embracing the extraordinary.
DIGITAL MARKETING AUDIT
A thorough audit of your website is conducted, analysing various aspects of the website, such as design, user experience, content, and technical elements. The audit also includes an in-depth analysis of the website’s SEO, speed, and mobile responsiveness. This will help us identify any technical issues or areas for improvement that may impact the website’s performance and user experience.
COMPETITOR ANALYSIS
At Uppercut Digital, we don’t just keep pace with competitors – we outpace them. By meticulously analysing their strategies and performance, we pinpoint their strengths to surpass and weaknesses to exploit.With our years of expertise, we refine and elevate your digital approach, ensuring that once your competitors are knocked down, they won’t get up from the count.
TARGET AUDIENCE RESEARCH
We conduct research on your target audience to understand their needs, behaviours, and preferences. This research helps us understand what your audience is looking for, how they interact with your website, and what motivates them to take action. We use this information to tailor the strategy to reach your target audience effectively, by understanding what message and channels resonates with them.
CREATING THE STRATEGY
After the website audit competitor analysis and target audience research, we create a comprehensive digital marketing strategy for your website. The strategy includes plans for improving the website’s performance and user experience, tactics for increasing visibility and driving traffic to the site, as well as a plan for creating and distributing engaging, relevant content and utilising social media and other digital channels to reach your target audience.
IMPLEMENTING & MEASUREMENT
We research and analyse your competitors’ websites and digital marketing strategies. This helps us understand their strengths and weaknesses, as well as identify opportunities for your website to stand out. By understanding what your competitors are doing, we can identify areas where your website may be lacking in comparison and areas where you many have a competitive advantage.
REPORTING & OPTIMISATION
Digital marketing efforts. These reports are tailored to your specific goals and objectives, and provide in-depth analysis of key performance indicators (KPIs) such as website traffic conversions and engagement. We highlights areas of success and opportunities for improvement. Based on this data, we work with you to optimise the strategy and tactics to drive even better results.
resultsso far
Enhanced Website Structure
Recognizing the limitations of a single-page site, we transformed Dr. Leak Plumbing's website into a comprehensive, multi-page platform following SEO best practices. This revamp included the addition of service pages, blog posts, and optimized landing pages, ensuring a rich and informative user experience.
These enhancements allowed for better keyword targeting, ultimately improving search engine rankings and user engagement. Within the first 6 months, we saw:
- 35% increase in organic traffic
- 120% boost in organic conversions
- 48% increase in overall website conversion rate
Improvements in Google Ads Results
To maximize the efficiency of their Google Ads spend, we restructured Dr. Leak Plumbing's ad account. This involved creating more targeted ad groups, refining keyword selection, and enhancing ad copy for greater relevance. By focusing on high-intent keywords and continuous A/B testing, we ensured their ads reached the most relevant audience.
With the implementation of an effective SEO strategy, we were able to link the two channels to work hand in hand. In the first 3 months, we saw:
- PPC Conversions increased by 78%
- Cost Per Lead dropped by 40%
- Average keyword quality score of 8/10 (Increased from 2/10)
Scaling Ad Spend & Increasing Leads
To drive further growth, we scaled the ad spend in Google Ads to increase leads and traffic once the new structure proved effective. This involved building out newer campaigns to target more keywords and categories as well as building out more pages on the website that followed SEO best practices.
Our data-driven approach ensured the increased budget was allocated efficiently, resulting in a significant boost in leads. Over the next 6 months, we observed:
- Conversions increased by 105%
- Conversion rate increased by 55%
- Overall traffic increased by 120%
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