HOW WE HELPED STAX. ACHIEVE IMPROVEMENTS IN THEIR DIGITAL MARKETING STRATEGIES
IN JUST 6 MONTHS
STAX. is a leading Australian athleisure brand, known for their stylish and premium activewear & apparel. The brand experienced impressive growth over the years and wanted to elevate their digital strategies to reach new heights. They approached us with the goal of amplifying their online presence and driving even greater success. By refining their digital marketing efforts across key channels, we helped STAX. achieve substantial growth in traffic, engagement, and sales. Our strategic approach set them up for continued success in the competitive activewear industry, positioning STAX. as a dominant force in the space.
The CHALLENGE
STAX. faced challenges in their digital marketing efforts, which hindered their potential for further growth. Their existing digital strategies, while effective in the past, were no longer sufficient to keep up with the changing market. To continue growing and stay ahead of the competition, STAX. realized they needed a fresh approach. They turned to Uppercut Digital to revitalize their digital marketing efforts and drive significant business growth.
Key Problems
- An Overreliance on Branded Traffic
Given the brand’s strong brand presence, STAX.’s digital strategy relied heavily on branded traffic, which limited the reach and potential to attract new customers. While branded keywords were effective in capturing existing demand, STAX. needed to expand their strategy to push non-branded terms that drives new customer acquisition and increased visibility. - Outdated On-Page SEO Approach
Their on-page SEO efforts were outdated, focusing on strategies that no longer aligned with current best practices. This limited their organic search visibility and hindered their ability to rank for competitive keywords. A more modern, comprehensive on-page SEO strategy was needed to improve search engine rankings and drive additional organic traffic. - Insufficient Creative Optimization and Testing
Although STAX. had high-quality creatives, they lacked sufficient testing and optimization in their Paid Social campaigns. Without regularly testing and refining their ad creatives, they missed opportunities to engage their audience effectively and improve performance. Implementing a robust testing framework was essential to maximizing the impact of their Paid Social efforts.
Our Approach
At Uppercut Digital, our approach is as unique as the businesses we serve. We understand that a one-size-fits-all strategy simply doesn’t cut it in today’s digital landscape. Instead, we champion an omni-channel methodology that integrates SEO, Google Ads and Paid Social Ads, ensuring that your brand voice resonates consistently across all platforms.
This isn’t about using a cookie-cutter formula but crafting a bespoke strategy tailored to your brand’s essence and objectives. By harnessing the strengths of each platform, we build a cohesive, amplified digital presence that drives results, transcending the ordinary and embracing the extraordinary.
DIGITAL MARKETING AUDIT
A thorough audit of your website is conducted, analysing various aspects of the website, such as design, user experience, content, and technical elements. The audit also includes an in-depth analysis of the website’s SEO, speed, and mobile responsiveness. This will help us identify any technical issues or areas for improvement that may impact the website’s performance and user experience.
COMPETITOR ANALYSIS
At Uppercut Digital, we don’t just keep pace with competitors – we outpace them. By meticulously analysing their strategies and performance, we pinpoint their strengths to surpass and weaknesses to exploit.With our years of expertise, we refine and elevate your digital approach, ensuring that once your competitors are knocked down, they won’t get up from the count.
TARGET AUDIENCE RESEARCH
We conduct research on your target audience to understand their needs, behaviours, and preferences. This research helps us understand what your audience is looking for, how they interact with your website, and what motivates them to take action. We use this information to tailor the strategy to reach your target audience effectively, by understanding what message and channels resonates with them.
CREATING THE STRATEGY
After the website audit competitor analysis and target audience research, we create a comprehensive digital marketing strategy for your website. The strategy includes plans for improving the website’s performance and user experience, tactics for increasing visibility and driving traffic to the site, as well as a plan for creating and distributing engaging, relevant content and utilising social media and other digital channels to reach your target audience.
IMPLEMENTING & MEASUREMENT
We research and analyse your competitors’ websites and digital marketing strategies. This helps us understand their strengths and weaknesses, as well as identify opportunities for your website to stand out. By understanding what your competitors are doing, we can identify areas where your website may be lacking in comparison and areas where you many have a competitive advantage.
REPORTING & OPTIMISATION
Digital marketing efforts. These reports are tailored to your specific goals and objectives, and provide in-depth analysis of key performance indicators (KPIs) such as website traffic conversions and engagement. We highlights areas of success and opportunities for improvement. Based on this data, we work with you to optimise the strategy and tactics to drive even better results.
results so far
Increase in Overall Sales and Orders
Our new strategy for STAX. focused on acquiring new customers and improving campaign efficiencies. By refining our approach to target a broader audience while maintaining cost-effectiveness, we saw growth in website sales and orders. This strategic shift resulted in:
- 31% increase in total orders (vs previous period)
- Total sales increased by 30% (vs previous period)
- An increase of 22% for Total Sales (vs previous year)
Growth In Organic Performance (SEO)
We optimised STAX.’s SEO strategy to focus on non-branded keywords to drive additional new customers to the site. We did this through implementing content clustering strategies which significantly enhanced their organic search visibility. These efforts led to substantial improvements in organic performance, driving more traffic and sales:
- 41% increase in Organic Sessions (vs previous period)
- 85% increase in Purchases (vs previous period)
- A massive 82% increase in Organic Revenue (vs previous period)
Enhanced Google Ads Performance
While the increases in Google Ads were more modest, the focus on acquiring new customers and optimising for cost-effectiveness led to improved results. By decreasing Branded spend and improving their bidding strategies, we delivered better outcomes for STAX.’s Google Ads campaigns:
- 18% reduction in overall CPA (vs pervious period)
- 10% increase in overall ROAS (vs previous period)
- 12% increase in Google Ads revenue (vs previous period)
Boosted Paid Social Results
We implemented a robust testing framework for their Paid Social campaigns, focusing on ideating and refining top-performing creatives across both Meta Ads and TikTok Ads. This approach led to improved click-through and conversion rates, significantly enhancing the effectiveness of their Paid Social efforts:
- 70% increase in revenue from Meta Ads (vs previous period)
- 175% increase in purchases from TikTok Ads (vs previous period)
- 65% growth in sessions across both channels (vs previous period)
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