HOW INCOMPLETEGL FOUND THE FAST LANE
TO GROWTH IN 12 MONTHS
Based in Sydney Australia, Incompletegl is an automotive lifestyle brand, aiming to unite a community passionate about JDM cars and the associated lifestyle. The brand sought to expand its digital reach and accelerate both order volume and revenue. Utilizing a holistic omni-channel strategy that encompassed SEO, Google Ads, and Paid Social, we effectively catalyzed Incompletegl’s growth, substantially increasing their web traffic and sales.
The CHALLENGE
Despite a strong foundation in Paid Social Ads, the brand struggled to shift gears as the increase in similar competitors in the space were rising. They had never ventured into SEO or Google Ads, leaving untapped avenues for growth. In January 2022, Incomplete reached out to Uppercut Digital to help take the business to the next level.
Our initial audit revealed the need for an omni-channel strategy encompassing SEO, PPC, and SMM to drive business growth. Improving their Domain Authority (DA) and focusing on developing a new Google Ads structure was key as they had never engaged with SEO and PPC strategy before. This meant they had no historic data and we were building up their SEO and PPC strategies from the ground up, offering a unique challenge and opportunity.
key problems
- Absence of Ongoing SEO Strategy and Low Domain Authority
With no prior SEO strategy, there were missed crucial opportunities to boost organic traffic and establish a strong online presence. This lack of strategy also resulted in a low Domain Authority, further limiting their visibility on search engines. - Competitive Pressure from Emerging Similar Brands
The rise of numerous similar brands in the automotive lifestyle space led to market oversaturation, posing a challenge. This increased competition put pressure on their market share and unique brand identity, making it essential to implement strategies to increase visibility. - No use of A/B Testing in Paid Social Advertising Campaigns
The lack of A/B testing in their existing Paid Social campaigns led to stagnant performance. Without testing different ad formats and creative, Incomplete was unable to identify what resonated most with their audience, missing opportunities for optimization and improved ROI.
Our Approach
At Uppercut Digital, our approach is as unique as the businesses we serve. We understand that a one-size-fits-all strategy simply doesn’t cut it in today’s digital landscape. Instead, we champion an omni-channel methodology that integrates SEO, Google Ads and Paid Social Ads, ensuring that your brand voice resonates consistently across all platforms.
This isn’t about using a cookie-cutter formula but crafting a bespoke strategy tailored to your brand’s essence and objectives. By harnessing the strengths of each platform, we build a cohesive, amplified digital presence that drives results, transcending the ordinary and embracing the extraordinary.
DIGITAL MARKETING AUDIT
A thorough audit of your website is conducted, analysing various aspects of the website, such as design, user experience, content, and technical elements. The audit also includes an in-depth analysis of the website’s SEO, speed, and mobile responsiveness. This will help us identify any technical issues or areas for improvement that may impact the website’s performance and user experience.
COMPETITOR ANALYSIS
At Uppercut Digital, we don’t just keep pace with competitors – we outpace them. By meticulously analysing their strategies and performance, we pinpoint their strengths to surpass and weaknesses to exploit.With our years of expertise, we refine and elevate your digital approach, ensuring that once your competitors are knocked down, they won’t get up from the count.
TARGET AUDIENCE RESEARCH
We conduct research on your target audience to understand their needs, behaviours, and preferences. This research helps us understand what your audience is looking for, how they interact with your website, and what motivates them to take action. We use this information to tailor the strategy to reach your target audience effectively, by understanding what message and channels resonates with them.
CREATING THE STRATEGY
After the website audit competitor analysis and target audience research, we create a comprehensive digital marketing strategy for your website. The strategy includes plans for improving the website’s performance and user experience, tactics for increasing visibility and driving traffic to the site, as well as a plan for creating and distributing engaging, relevant content and utilising social media and other digital channels to reach your target audience.
IMPLEMENTING & MEASUREMENT
We research and analyse your competitors’ websites and digital marketing strategies. This helps us understand their strengths and weaknesses, as well as identify opportunities for your website to stand out. By understanding what your competitors are doing, we can identify areas where your website may be lacking in comparison and areas where you many have a competitive advantage.
REPORTING & OPTIMISATION
Digital marketing efforts. These reports are tailored to your specific goals and objectives, and provide in-depth analysis of key performance indicators (KPIs) such as website traffic conversions and engagement. We highlights areas of success and opportunities for improvement. Based on this data, we work with you to optimise the strategy and tactics to drive even better results.
results so far
Building Website Authority
We implemented a comprehensive SEO strategy aimed at building website authority. This involved on-page optimizations, such as refining meta descriptions, headers, and keyword placements, as well as off-page efforts like a targeted backlinking strategy.
These actions were designed to improve Incompletegl’s rankings and overall online visibility. By focusing on high-authority backlinks and optimizing on-page elements, we set the stage for long-term SEO success. Within 6 months, we saw:
- Increased Organic non-branded clicks by 57% (from 3.8k to 6k)
- Organic revenue by 52% (from $31k to $47k)
- Referring domains increased by 330% (from 10 to 42)
Launching Best Practice Targeted Google Ads Campaigns
We designed and implemented a Google Ads strategy from scratch, focusing on high-intent keywords and audience segmentation to maximize ROI. To complement this, we developed new SEO category pages that seamlessly integrated with our Google Ads campaigns.
The synergy between these two channels allowed us to achieve higher click-through rates and better keyword quality scores, making each dollar spent more effective. This led to:
- PPC ROI of 3:1 within the first 3 months of launch
- Non-branded PPC conversion rate of 3.2%
- Average keyword quality score of 8/10
Optimizing Paid Social Ads For Maximum Engagement
We took Incompletegl’s existing Paid Social Campaigns and optimized them for better performance. Utilizing existing data, we made data-driven decisions to improve ad effectiveness and reach. We fine-tuned ad creatives and refined audience targeting to ensure that the ads resonated with the most relevant user groups.
This optimization process led to increased engagement rates and a more efficient use of the advertising budget. As a result, we saw:
- Increased ROAS by 66% (from 1.8 to 3)
- Outbound click-through rate increased by 79% (from 0.44% to 0.79%)
- 41% drop in cost per purchase
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