Meet Incompletegl
Despite a strong foundation in Paid Social Ads, the brand struggled to shift gears as the increase in similar competitors in the space were rising. They had never ventured into SEO or Google Ads, leaving untapped avenues for growth. Incomplete reached out to Uppercut Digital to help take the business to the next level.
The Challenge
Our initial audit revealed the need for an omni-channel strategy encompassing SEO, PPC, and SMM to drive business growth. Improving their Domain Authority (DA) and focusing on developing a new Google Ads structure was key as they had never engaged with SEO and PPC strategy before. This meant they had no historic data and we were building up their SEO and PPC strategies from the ground up, offering a unique challenge and opportunity.
Absence of Ongoing SEO Strategy and Low Domain Authority
With no prior SEO strategy, they'd missed real chances to grow organic traffic and build a strong online presence. It also left them with a low Domain Authority, which limited their visibility in search even further.
Competitive Pressure from Emerging Similar Brands
The rise of numerous similar brands in the automotive lifestyle space led to market oversaturation, posing a challenge. This increased competition put pressure on their market share and unique brand identity, making it essential to implement strategies to increase visibility.
No use of A/B Testing in Paid Social Advertising Campaigns
The lack of A/B testing in their existing Paid Social campaigns led to stagnant performance. Without testing different ad formats and creative, Incomplete was unable to identify what resonated most with their audience, missing opportunities for optimisation and improved ROI.
Our Approach
Our work for Incompletegl brought together SEO, Google Ads, Paid Social.
Website authority
- Refined metadata, headings and keyword placement
- Built a targeted backlink strategy
Paid Social relevance
- Used existing performance data to guide changes
- Refined creative and audience targeting
The Results
Building Website Authority
We put an SEO strategy in place built around growing the site's authority. That covered on-page work, such as refining meta descriptions, headers and keyword placement, and off-page work through a targeted link-building strategy.
- Increased Organic non-branded clicks (from 3.8k to 6k)
- Increase in organic revenue (from $31k to $47k)
- Referring domains increased (from 10 to 42)
PPC ROI of 3:1 within the first 3 months of launch
- Non-branded PPC conversion rate
Optimising Paid Social Ads For Maximum Engagement
We took Incompletegl’s existing Paid Social Campaigns and optimised them for better performance. Utilising existing data, we made data-driven decisions to improve ad effectiveness and reach. We fine-tuned ad creatives and refined audience targeting to ensure that the ads resonated with the most relevant user groups.
- Increased ROAS (from 1.8 to 3)
- Increase in outbound click-through rate
- Drop in cost per purchase
Client Feedback
“Uppercut Digital has been optimising our Facebook, Google & SEO ads which has helped generate consistent revenue to our business. … Their consistent work has been crucial in scaling our brand to the next level.”
