HOW GLOWIE BY HER NAILED THEIR ONLINE GROWTH
IN UNDER 12 MONTHS
Glowie By Her is known for offering salon-quality press-on nails that combine beauty and convenience—perfect for any occasion. The brand was looking to take its growth to the next level and sought to increase digital presence. Through a focused SEO and Paid Ads strategy, we helped optimise efficiencies and drive significant growth.
The CHALLENGE
Glowie By Her, a rising beauty brand based in Sydney, was ready to scale but faced challenges standing out in an increasingly crowded market. Despite an existing online presence, their Google Ads lacked structure, their website wasn’t fully optimised for organic growth and social creativies lacked strategic direction.
The brand partnered with Uppercut Digital to improve visibility and drive sales. Our audit highlighted the need for a unified SEO, Google Ads, and Paid Social strategy — ensuring all channels worked together to attract, convert, and retain more customers.
Key Problems
- Heavily Branded Google Ads Targeting
Their Google Ads strategy focused too heavily on branded keywords, missing out on opportunities to attract new, high-intent customers through non-branded search. - Website Not Optimised for SEO
The site lacked SEO-optimised content and had a low domain authority, limiting its ability to rank for relevant terms and drive consistent organic traffic. - No Creative Strategy On Paid Social
There was minimal creative testing and no structured approach to Paid Social, which restricted performance and failed to engage cold audiences effectively.
Our Approach
At Uppercut Digital, our approach is as unique as the businesses we serve. We understand that a one-size-fits-all strategy simply doesn’t cut it in today’s digital landscape. Instead, we champion an omni-channel methodology that integrates SEO, Google Ads and Paid Social Ads, ensuring that your brand voice resonates consistently across all platforms.
This isn’t about using a cookie-cutter formula but crafting a bespoke strategy tailored to your brand’s essence and objectives. By harnessing the strengths of each platform, we build a cohesive, amplified digital presence that drives results, transcending the ordinary and embracing the extraordinary.
DIGITAL MARKETING AUDIT
A thorough audit of your website is conducted, analysing various aspects of the website, such as design, user experience, content, and technical elements. The audit also includes an in-depth analysis of the website’s SEO, speed, and mobile responsiveness. This will help us identify any technical issues or areas for improvement that may impact the website’s performance and user experience.
COMPETITOR ANALYSIS
At Uppercut Digital, we don’t just keep pace with competitors – we outpace them. By meticulously analysing their strategies and performance, we pinpoint their strengths to surpass and weaknesses to exploit.With our years of expertise, we refine and elevate your digital approach, ensuring that once your competitors are knocked down, they won’t get up from the count.
TARGET AUDIENCE RESEARCH
We conduct research on your target audience to understand their needs, behaviours, and preferences. This research helps us understand what your audience is looking for, how they interact with your website, and what motivates them to take action. We use this information to tailor the strategy to reach your target audience effectively, by understanding what message and channels resonates with them.
CREATING THE STRATEGY
After the website audit competitor analysis and target audience research, we create a comprehensive digital marketing strategy for your website. The strategy includes plans for improving the website’s performance and user experience, tactics for increasing visibility and driving traffic to the site, as well as a plan for creating and distributing engaging, relevant content and utilising social media and other digital channels to reach your target audience.
IMPLEMENTING & MEASUREMENT
We research and analyse your competitors’ websites and digital marketing strategies. This helps us understand their strengths and weaknesses, as well as identify opportunities for your website to stand out. By understanding what your competitors are doing, we can identify areas where your website may be lacking in comparison and areas where you many have a competitive advantage.
REPORTING & OPTIMISATION
Digital marketing efforts. These reports are tailored to your specific goals and objectives, and provide in-depth analysis of key performance indicators (KPIs) such as website traffic conversions and engagement. We highlights areas of success and opportunities for improvement. Based on this data, we work with you to optimise the strategy and tactics to drive even better results.
results so far
Increased Performance In Google Ads
For Google Ads, we focused on restructuring the account to optimise and shift focus to Non-branded and acquiring new customers. As a result, we achieved:
- 70% increase in Conversions
- 48% increase in New Customers
- 52% increase in Conversion Rate
SEO Growth
Our SEO strategy focused on expanding the website with strategically built, optimised pages, targeting a wider range of keywords to capture more organic traffic. The results included:
- Position 1 for 'press on nails'
- 96% increase in total number of keywords on page 1
- Organic traffic increased by 119%*
Growth in Paid Social Results
For Paid Social, we focused on elevating creative quality and refining audience segmentation to better attract and convert cold audiences. As a result, we drove:
- 63% increase in click-through-rate
- 30% drop in Cost Per Purchase
- 75% increase in Return On Ad Spend
Our Clients
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