Meet Glowie By Her
Glowie By Her, a rising beauty brand based in Sydney, was ready to scale but faced challenges standing out in an increasingly crowded market. Despite an existing online presence, their Google Ads lacked structure, their website wasn’t fully optimised for organic growth and social creatives lacked strategic direction.
The Challenge
The brand partnered with Uppercut Digital to improve visibility and drive sales. Our audit highlighted the need for a unified SEO, Google Ads, and Paid Social strategy, ensuring all channels worked together to attract, convert, and retain more customers.
Heavily Branded Google Ads Targeting
Their Google Ads strategy focused too heavily on branded keywords, missing out on opportunities to attract new, high-intent customers through non-branded search.
Website Not Optimised for SEO
The site lacked SEO-optimised content and had a low domain authority, limiting its ability to rank for relevant terms and drive consistent organic traffic.
No Creative Strategy On Paid Social
There was minimal creative testing and no structured approach to Paid Social, which restricted performance and failed to engage cold audiences effectively.
Our Approach
Our work for Glowie By Her brought together SEO, Google Ads, Paid Social.
Google Ads acquisition
- Restructured the account
- Shifted focus to non-branded searches and new customers
SEO coverage
- Built optimised website pages
- Expanded the range of keywords targeted
Paid Social creative
- Improved creative quality
- Refined audience segments to reach new customers
The Results
Increased Performance In Google Ads
For Google Ads, we focused on restructuring the account to optimise and shift focus to Non-branded and acquiring new customers. As a result, we achieved:
- Increase in Conversions
- Increase in New Customers
- Increase in Conversion Rate
SEO Growth
Our SEO strategy focused on expanding the website with strategically built, optimised pages, targeting a wider range of keywords to capture more organic traffic. The results included:
- Ranking for 'press on nails'
- Increase in total number of keywords on page 1
- Increase in organic traffic
Growth in Paid Social Results
For Paid Social, we focused on elevating creative quality and refining audience segmentation to better attract and convert cold audiences. As a result, we drove:
- Increase in click-through-rate
- Drop in Cost Per Purchase
- Increase in Return On Ad Spend
Client Feedback
“Best ads/SEO agency in Sydney! We’ve tried over 5+ digital advertising agencies and Uppercut has by far been the best from a results and professionalism standpoint. They are very on top of their accounts and actually care about their clients as though it were their own businesses.”
