Meet The Santa Studio
The Santa Studio, a Sydney-based startup, launched with the goal of offering a premium Christmas photography experience, but as a brand-new business, they faced major growth challenges right out of the gate. With no existing brand presence, no historical data, and a tight timeframe before the holiday season, they needed a strategy that could deliver fast.
The Challenge
They partnered with Uppercut Digital to build and execute a high-performing Paid Social strategy from scratch. We also supported their creative direction and landing page optimisations to drive conversions and maximise return on ad spend.
No Brand Presence Online
As a new business, The Santa Studio had zero digital footprint, making it difficult to build trust and stand out from competitors.
No Historical Data to Optimise From
With no prior campaign data, we had to build and test quickly to identify what resonated with their audience and drove bookings.
Limited Timeframe to Launch
With the Christmas season approaching fast, we had only a few weeks to launch campaigns, test creatives, and scale performance effectively.
Our Approach
Our work for The Santa Studio brought together Paid Social.
Creative testing
- Tested new concepts, angles and formats
- Scaled the combinations that performed best
Website conversions
- Improved key conversion elements
- Aligned the landing experience with ad messaging
Full-funnel campaigns
- Built campaigns for each stage of the customer journey
- Connected creative and conversion strategy
The Results
Delivering Creatives That Delivered
We implemented a creative testing strategy to identify high-performing angles and messaging. By recommending new concepts and testing different formats, we were able to find the winning combinations and scale quickly.
- Ad CTR above industry benchmarks
- Video Hook Rate
- Average Hold Rate
Optimising The Website For Conversions
We optimised the website so the traffic we were driving converted at a higher rate. By improving key CRO elements and making the landing page match the ad messaging, we made it easier for visitors to book.
- Increase in website conversion rate
- Ad conversion rate
- Drop in Cost Per 1,000 Impressions (CPMs)
Massive Paid Social Results
To tie it all together, we built a full-funnel strategy that reached people at every stage, from first seeing the brand to booking. Every step was designed to maximise performance. As a result, we drove:
- Return On Ad Spend (ROAS)
- Increase in conversions each month
- Increase in ad engagements
Client Feedback
“Working with Jeremy has been amazing. He's helped us get so many bookings upon our launch. The strategy executed was fantastic”
