HOW THE SANTA STUDIO MAXIMISED THEIR BOOKINGS
IN JUST 3 MONTHS
The Santa Studio, based in Sydney, is a new studio photography experience offering Santa sessions that capture magical family moments. To launch the brand and maximise their bookings, we implemented a targeted Paid Social strategy paired with strong creative direction and conversion rate optimisation (CRO).
The CHALLENGE
The Santa Studio, a Sydney-based startup, launched with the goal of offering a premium Christmas photography experience—but as a brand-new business, they faced major growth challenges right out of the gate. With no existing brand presence, no historical data, and a tight timeframe before the holiday season, they needed a strategy that could deliver fast.
They partnered with Uppercut Digital to build and execute a high-performing Paid Social strategy from scratch. We also supported their creative direction and landing page optimisations to drive conversions and maximise return on ad spend.
Key Problems
- No Brand Presence Online
As a new business, The Santa Studio had zero digital footprint, making it difficult to build trust and stand out from competitors. - No Historical Data to Optimise From
With no prior campaign data, we had to build and test quickly to identify what resonated with their audience and drove bookings. - Limited Timeframe to Launch
With the Christmas season approaching fast, we had only a few weeks to launch campaigns, test creatives, and scale performance effectively.
Our Approach
At Uppercut Digital, our approach is as unique as the businesses we serve. We understand that a one-size-fits-all strategy simply doesn’t cut it in today’s digital landscape. Instead, we champion an omni-channel methodology that integrates SEO, Google Ads and Paid Social Ads, ensuring that your brand voice resonates consistently across all platforms.
This isn’t about using a cookie-cutter formula but crafting a bespoke strategy tailored to your brand’s essence and objectives. By harnessing the strengths of each platform, we build a cohesive, amplified digital presence that drives results, transcending the ordinary and embracing the extraordinary.
DIGITAL MARKETING AUDIT
A thorough audit of your website is conducted, analysing various aspects of the website, such as design, user experience, content, and technical elements. The audit also includes an in-depth analysis of the website’s SEO, speed, and mobile responsiveness. This will help us identify any technical issues or areas for improvement that may impact the website’s performance and user experience.
COMPETITOR ANALYSIS
At Uppercut Digital, we don’t just keep pace with competitors – we outpace them. By meticulously analysing their strategies and performance, we pinpoint their strengths to surpass and weaknesses to exploit.With our years of expertise, we refine and elevate your digital approach, ensuring that once your competitors are knocked down, they won’t get up from the count.
TARGET AUDIENCE RESEARCH
We conduct research on your target audience to understand their needs, behaviours, and preferences. This research helps us understand what your audience is looking for, how they interact with your website, and what motivates them to take action. We use this information to tailor the strategy to reach your target audience effectively, by understanding what message and channels resonates with them.
CREATING THE STRATEGY
After the website audit competitor analysis and target audience research, we create a comprehensive digital marketing strategy for your website. The strategy includes plans for improving the website’s performance and user experience, tactics for increasing visibility and driving traffic to the site, as well as a plan for creating and distributing engaging, relevant content and utilising social media and other digital channels to reach your target audience.
IMPLEMENTING & MEASUREMENT
We research and analyse your competitors’ websites and digital marketing strategies. This helps us understand their strengths and weaknesses, as well as identify opportunities for your website to stand out. By understanding what your competitors are doing, we can identify areas where your website may be lacking in comparison and areas where you many have a competitive advantage.
REPORTING & OPTIMISATION
Digital marketing efforts. These reports are tailored to your specific goals and objectives, and provide in-depth analysis of key performance indicators (KPIs) such as website traffic conversions and engagement. We highlights areas of success and opportunities for improvement. Based on this data, we work with you to optimise the strategy and tactics to drive even better results.
results so far
Delivering Creatives That Delivered
We implemented a creative testing strategy to identify high-performing angles and messaging. By recommending new concepts and testing different formats, we were able to find the winning combinations and scale quickly.
- Ad CTR performed 50% above industry benchmarks
- Video Hook Rate of 30%
- Average Hold Rate of 40%
Optimising The Website For Conversions
We focused on website optimisation to ensure the traffic we were driving converted at a higher rate. By improving key CRO elements and aligning the landing experience with ad messaging—we created a smoother user journey.
- 204% increase in website conversion rate
- Ad conversion rate above 12%
- 18% drop in Cost Per 1,000 Impressions (CPMs)
Massive Paid Social Results
To tie it all together, we implemented a full-funnel strategy that nurtured users at every stage of the customer journey. Every step was designed to maximise performance As a result, we drove:
- 5x Return On Ad Spend (ROAS)
- 40% increase in conversions each month
- 200% increase in ad engagements
Our Clients
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