HOW ELEMENT FITNESS INCREASED TRAFFIC AND BOOKINGS
IN JUST 6 MONTHS
Element Fitness, a 24/7 gym based in Nunawading, Victoria, was looking to attract more local members and stand out in a crowded fitness market. To support their growth, we implemented a targeted Google Ads strategy aimed at capturing high-intent local search traffic, reducing wasted spend, and driving quality conversions.
The CHALLENGE
Element Fitness was looking to increase membership sign-ups and improve lead quality — but rising competition in the local fitness scene made it challenging to stand out. While they had previously run Google Ads, the account lacked proper structure, and campaign performance was inconsistent with rising costs and minimal insight into what was actually working.
That’s when they partnered with Uppercut Digital to take things to the next level. We launched a refined Google Ads strategy focused on local intent, paired with high-converting landing pages and a structured testing framework — allowing us to scale what worked, cut waste, and drive more high-quality leads in a competitive market.
Key Problems
- Competitive Market
The local fitness industry around Melbourne is saturated with gyms, studios, and 24/7 chains — making it harder to cut through without a precise acquisition strategy. - POOR GOOGLE ADS SETUP
Campaigns were broad, lacked segmentation, and didn’t account for user intent — resulting in wasted spend and a high cost-per-lead. - NO A/B TESTING OF AD COPY
With no structured testing in place, underperforming headlines and messaging remained live, limiting click-through rates and reducing overall campaign efficiency.
Our Approach
At Uppercut Digital, our approach is as unique as the businesses we serve. We understand that a one-size-fits-all strategy simply doesn’t cut it in today’s digital landscape. Instead, we champion an omni-channel methodology that integrates SEO, Google Ads and Paid Social Ads, ensuring that your brand voice resonates consistently across all platforms.
This isn’t about using a cookie-cutter formula but crafting a bespoke strategy tailored to your brand’s essence and objectives. By harnessing the strengths of each platform, we build a cohesive, amplified digital presence that drives results, transcending the ordinary and embracing the extraordinary.
DIGITAL MARKETING AUDIT
A thorough audit of your website is conducted, analysing various aspects of the website, such as design, user experience, content, and technical elements. The audit also includes an in-depth analysis of the website’s SEO, speed, and mobile responsiveness. This will help us identify any technical issues or areas for improvement that may impact the website’s performance and user experience.
COMPETITOR ANALYSIS
At Uppercut Digital, we don’t just keep pace with competitors – we outpace them. By meticulously analysing their strategies and performance, we pinpoint their strengths to surpass and weaknesses to exploit.With our years of expertise, we refine and elevate your digital approach, ensuring that once your competitors are knocked down, they won’t get up from the count.
TARGET AUDIENCE RESEARCH
We conduct research on your target audience to understand their needs, behaviours, and preferences. This research helps us understand what your audience is looking for, how they interact with your website, and what motivates them to take action. We use this information to tailor the strategy to reach your target audience effectively, by understanding what message and channels resonates with them.
CREATING THE STRATEGY
After the website audit competitor analysis and target audience research, we create a comprehensive digital marketing strategy for your website. The strategy includes plans for improving the website’s performance and user experience, tactics for increasing visibility and driving traffic to the site, as well as a plan for creating and distributing engaging, relevant content and utilising social media and other digital channels to reach your target audience.
IMPLEMENTING & MEASUREMENT
We research and analyse your competitors’ websites and digital marketing strategies. This helps us understand their strengths and weaknesses, as well as identify opportunities for your website to stand out. By understanding what your competitors are doing, we can identify areas where your website may be lacking in comparison and areas where you many have a competitive advantage.
REPORTING & OPTIMISATION
Digital marketing efforts. These reports are tailored to your specific goals and objectives, and provide in-depth analysis of key performance indicators (KPIs) such as website traffic conversions and engagement. We highlights areas of success and opportunities for improvement. Based on this data, we work with you to optimise the strategy and tactics to drive even better results.
results so far
Increase In Quality Traffic
We shifted the strategy towards conversion-focused bidding to ensure budget was prioritised toward users most likely to take action. By combining this with tighter keyword targeting, we were able to achieve:
- 104% increase in PPC sessions
- 43% decrease in bounce rate
- 20% increase in website conversion rate
Skyrocketing Lead Flow
We refined the ad copy strategy with a strong focus on promoting their free trial offer — positioning it front and centre to drive action. By highlighting this low-friction entry point, we attracted higher-intent users. We saw:
- 95% increase in click-through rate (CTR)
- 174% increase in phone enquiries
- 223% increase in free trial sign-ups
Our Clients
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