Meet Sydney Refrigeration Services
Sydney Refrigeration Services, a trusted provider of commercial and residential refrigeration solutions, was looking to generate more leads and increase service bookings, but standing out in a competitive local market was proving difficult. Although they had been running Google Ads, the setup lacked structure, and results were inconsistent, with cost-per-lead steadily climbing.
The Challenge
That’s when they partnered with Uppercut Digital to turn things around. We rolled out a high-impact Google Ads strategy paired with a complete website redesign, combining smarter targeting with a conversion-optimised user experience to help them stand out and drive more qualified leads in a competitive space.
Competitive Market
Refrigeration services are in high demand across Sydney, but the space is filled with well-established competitors, making it harder to win new business without a refined approach.
Poor Google Ads Setup
Their existing campaigns were poorly structured, lacked targeting, and failed to drive consistent, high-quality leads, leading to wasted ad spend and minimal ROI.
Outdated Website
The website hadn’t been updated in years, with unclear navigation, weak calls-to-action, and a lack of mobile responsiveness, all of which hurt their ability to convert traffic into enquiries.
Our Approach
Our work for Sydney Refrigeration Services brought together Google Ads.
Search relevance
- Tightened keyword targeting
- Matched ad copy to customer searches
Website redesign
- Improved the layout and visual hierarchy
- Made service-page calls to action clearer
Google Ads
- Restructured the account
- Refined targeting around performance
The Results
Increase In Quality Traffic
We focused on tightening keyword targeting and improving the relevance of our ad copy to better align with what users were actively searching for. By honing in on high-converting terms and crafting copy that resonated, we saw a:
- Increase in clicks
- Increase in Click-through Rate (CTR)
- Decrease in Cost-Per-Click (CPC)
Redesigning The Website For Conversions
We redesigned the website with a clear focus on user experience and driving more conversions. This included a cleaner layout, stronger visual hierarchy, and clearer calls-to-action across service pages. Following the update, we saw:
- Increase in conversion rate
- Growth in website traffic
- Decrease in bounce rate
Skyrocketing Google Ads Results
We overhauled the Google Ads account by tightening keyword targeting, restructuring campaigns, and shifting to a performance-driven strategy. As a result, we achieved:
- Increase in PPC conversions
- Drop in Cost Per Acquisition (CPA)
- Average Conversion Rate
Client Feedback
“These guys have helped my business thrive. Without Jeremy I wouldn't be growing the way I am now👍”
