Meet White & Bright Family Dental
White & Bright Family Dental, a dental clinic in South Western Sydney, was facing challenges standing out in an increasingly competitive local market. Despite having a solid service offering, they lacked the online visibility needed to consistently attract new patients.
The Challenge
That’s when they partnered with Uppercut Digital to strengthen their digital presence. We rolled out a targeted strategy across SEO and Google Ads, designed to increase local search performance, drive high-quality traffic, and improve lead generations.
Unoptimised Google Ads Account
Their Google Ads campaigns were poorly structured with broad targeting, limited keyword refinement, and no clear strategy, leading to high costs and low return.
Declining SEO Traffic
Organic visibility had dropped over time due to outdated content and technical issues, resulting in fewer inbound leads and patient bookings.
Low Link-Building Activity
The site lacked quality backlinks, which hurt its domain authority and made it harder to compete for high-intent, local keywords.
Our Approach
Our work for White & Bright Family Dental brought together SEO, Google Ads, Local SEO.
Local SEO
- Improved content and technical performance
- Optimised location-specific service pages
Google Ads
- Rebuilt the campaign structure
- Refined keywords and conversion strategy
Google Business Profile
- Updated categories and imagery
- Encouraged patient reviews
The Results
Improvement In Organic Performance
Our SEO strategy was designed to drive consistent, long-term growth. We optimised on-page content, addressed key technical issues, and optimised location-specific service pages to boost visibility in local search results.
- Ranking for "dentist prestons" and "dentist moorebank"
- Increase in organic traffic
- Increase in total keywords indexed
Improving Google Ads Results
We restructured the Google Ads account from scratch, improving keyword precision, reorganising campaigns, and implementing a strategy geared toward driving conversions. As a result, we saw:
- Average cost per conversion
- Conversion rate
- Leads per month
Optimised Google My Business Profile
We enhanced the Google My Business profile to boost local presence. This involved refining service categories, uploading high-quality visuals, and driving more patient reviews. As a result, we achieved:
- Map pack for "dentist prestons"
- Increase in GMB traffic
- Increase in GMB conversion rate
