HOW WHITE & BRIGHT FAMILY DENTAL GREW THEIR TRAFFIC AND LEADS
IN LESS THAN 3 MONTHS
White & Bright Family Dental, a dental clinic in South Western Sydney, needed to build awareness and attract new patients in a competitive local market. We launched a comprehensive SEO and Google Ads strategy — targeting high-converting keywords, improving local visibility, and driving consistent traffic to generate quality leads and bookings.
The CHALLENGE
White & Bright Family Dental, a dental clinic in South Western Sydney, was facing challenges standing out in an increasingly competitive local market. Despite having a solid service offering, they lacked the online visibility needed to consistently attract new patients.
That’s when they partnered with Uppercut Digital to strengthen their digital presence. We rolled out a targeted strategy across SEO and Google Ads — designed to increase local search performance, drive high-quality traffic, and improve lead generations.
Key Problems
- Unoptimised Google Ads Account
Their Google Ads campaigns were poorly structured with broad targeting, limited keyword refinement, and no clear strategy — leading to high costs and low return. - Declining SEO Traffic
Organic visibility had dropped over time due to outdated content and technical issues, resulting in fewer inbound leads and patient bookings. - Low Link-Building Activity
The site lacked quality backlinks, which hurt its domain authority and made it harder to compete for high-intent, local keywords.
Our Approach
At Uppercut Digital, our approach is as unique as the businesses we serve. We understand that a one-size-fits-all strategy simply doesn’t cut it in today’s digital landscape. Instead, we champion an omni-channel methodology that integrates SEO, Google Ads and Paid Social Ads, ensuring that your brand voice resonates consistently across all platforms.
This isn’t about using a cookie-cutter formula but crafting a bespoke strategy tailored to your brand’s essence and objectives. By harnessing the strengths of each platform, we build a cohesive, amplified digital presence that drives results, transcending the ordinary and embracing the extraordinary.
DIGITAL MARKETING AUDIT
A thorough audit of your website is conducted, analysing various aspects of the website, such as design, user experience, content, and technical elements. The audit also includes an in-depth analysis of the website’s SEO, speed, and mobile responsiveness. This will help us identify any technical issues or areas for improvement that may impact the website’s performance and user experience.
COMPETITOR ANALYSIS
At Uppercut Digital, we don’t just keep pace with competitors – we outpace them. By meticulously analysing their strategies and performance, we pinpoint their strengths to surpass and weaknesses to exploit.With our years of expertise, we refine and elevate your digital approach, ensuring that once your competitors are knocked down, they won’t get up from the count.
TARGET AUDIENCE RESEARCH
We conduct research on your target audience to understand their needs, behaviours, and preferences. This research helps us understand what your audience is looking for, how they interact with your website, and what motivates them to take action. We use this information to tailor the strategy to reach your target audience effectively, by understanding what message and channels resonates with them.
CREATING THE STRATEGY
After the website audit competitor analysis and target audience research, we create a comprehensive digital marketing strategy for your website. The strategy includes plans for improving the website’s performance and user experience, tactics for increasing visibility and driving traffic to the site, as well as a plan for creating and distributing engaging, relevant content and utilising social media and other digital channels to reach your target audience.
IMPLEMENTING & MEASUREMENT
We research and analyse your competitors’ websites and digital marketing strategies. This helps us understand their strengths and weaknesses, as well as identify opportunities for your website to stand out. By understanding what your competitors are doing, we can identify areas where your website may be lacking in comparison and areas where you many have a competitive advantage.
REPORTING & OPTIMISATION
Digital marketing efforts. These reports are tailored to your specific goals and objectives, and provide in-depth analysis of key performance indicators (KPIs) such as website traffic conversions and engagement. We highlights areas of success and opportunities for improvement. Based on this data, we work with you to optimise the strategy and tactics to drive even better results.
results so far
Improvement In Organic Performance
Our SEO strategy was designed to drive consistent, long-term growth. We optimised on-page content, addressed key technical issues, and optimised location-specific service pages to boost visibility in local search results.
- Position 2 for "dentist prestons" and "dentist moorebank"
- 20% increase in organic traffic
- 8% increase in total keywords indexed
Improving Google Ads Results
We restructured the Google Ads account from scratch — improving keyword precision, reorganising campaigns, and implementing a strategy geared toward driving conversions. As a result, we saw:
- $16 average cost per conversion
- 17% conversion rate
- 87 leads per month
Optimised Google My Business Profile
We enhanced the Google My Business profile to boost local presence. This involved refining service categories, uploading high-quality visuals, and driving more patient reviews. As a result, we achieved:
- Position 1 in the map pack for "dentist prestons"
- 40% increase in GMB traffic
- 24% increase in GMB conversion rate
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