Meet All Home Filtration
All Home Filtration, a water filtration company based in Sydney, was looking to generate more leads and boost bookings, but breaking through in a highly competitive market wasn’t easy. Despite running Google Ads, their campaigns weren’t delivering consistent results, and cost-per-lead was rising fast without a clear return.
The Challenge
That's when they partnered with Uppercut Digital to rework their strategy. We built a performance-focused Google Ads approach to cut wasted spend, improve lead quality and lift conversion rates, so they could hold their own in a crowded space.
Highly Competitive Market
The home filtration space is flooded with competitors, making it difficult to stand out and attract high-quality leads without a sharp, targeted strategy.
Wasted Ad Spend on Low-Intent Keywords
Their existing Google Ads campaigns were too broad, targeting keywords that didn’t convert, resulting in high costs and low return on ad spend.
Unoptimised Website for Conversions
The website lacked clear CTAs and trust signals, making it harder for potential customers to take action, even when traffic was driven through paid channels.
Our Approach
Our work for All Home Filtration brought together SEO, Google Ads.
Qualified search traffic
- Prioritised high-intent keywords
- Made ad copy more relevant
Website conversions
- Simplified the enquiry process
- Improved layout and calls to action
Google Ads
- Refined keyword targeting
- Focused campaigns on qualified leads
The Results
Increase In Qualified Traffic
We tightened keyword targeting and rewrote the ads so they were sharper and matched what people were actually searching for. Budget went to the keywords that converted, with ad copy written around the searcher's intent. This resulted in:
- Increase in clicks
- Increase in Click-through Rate (CTR)
- Decrease in Cost-Per-Click (CPC)
Optimising The Website For Conversions
We focused on optimising the website’s conversion rate. This included refining the layout, simplifying the enquiry process, and improving call-to-action visibility across key pages. As a result, we saw:
- Increase in conversion rate
- Growth in website traffic
- Decrease in bounce rate
Improved Google Ads Results
We restructured the Google Ads account around tighter keyword targeting and a clearer strategy, so the brand stood out in a competitive space and brought in more qualified leads. As a result, we drove:
- Increase in PPC conversions
- Drop in Cost Per Acquisition (CPA)
- Increase In Impression Share
Client Feedback
“Shoutout to Alex and Jeremy! They have helped our business grow so much with their Google Ads strategy”
