HOW ALL HOME FILTRATION INCREASED TRAFFIC AND LEADS
IN JUST 3 MONTHS
All Home Filtration, a provider of premium water filtration solutions, wanted to generate more qualified leads and increase bookings in a high-intent, competitive market. To help them grow, we implemented a targeted Google Ads strategy designed to capture demand, reduce wasted spend, and drive high-converting traffic.
The CHALLENGE
All Home Filtration, a water filtration company based in Sydney, was looking to generate more leads and boost bookings — but breaking through in a highly competitive market wasn’t easy. Despite running Google Ads, their campaigns weren’t delivering consistent results, and cost-per-lead was rising fast without a clear return.
That’s when they partnered with Uppercut Digital to revamp their strategy. We implemented a performance-focused Google Ads approach designed to cut wasted spend, improve lead quality, and increase conversion rates — giving them a stronger foothold in a crowded space.
Key Problems
- Highly Competitive Market
The home filtration space is flooded with competitors, making it difficult to stand out and attract high-quality leads without a sharp, targeted strategy. - Wasted Ad Spend on Low-Intent Keywords
Their existing Google Ads campaigns were too broad, targeting keywords that didn’t convert — resulting in high costs and low return on ad spend. - unoptimised Website for Conversions
The website lacked clear CTAs and trust signals, making it harder for potential customers to take action, even when traffic was driven through paid channels.
Our Approach
At Uppercut Digital, our approach is as unique as the businesses we serve. We understand that a one-size-fits-all strategy simply doesn’t cut it in today’s digital landscape. Instead, we champion an omni-channel methodology that integrates SEO, Google Ads and Paid Social Ads, ensuring that your brand voice resonates consistently across all platforms.
This isn’t about using a cookie-cutter formula but crafting a bespoke strategy tailored to your brand’s essence and objectives. By harnessing the strengths of each platform, we build a cohesive, amplified digital presence that drives results, transcending the ordinary and embracing the extraordinary.
DIGITAL MARKETING AUDIT
A thorough audit of your website is conducted, analysing various aspects of the website, such as design, user experience, content, and technical elements. The audit also includes an in-depth analysis of the website’s SEO, speed, and mobile responsiveness. This will help us identify any technical issues or areas for improvement that may impact the website’s performance and user experience.
COMPETITOR ANALYSIS
At Uppercut Digital, we don’t just keep pace with competitors – we outpace them. By meticulously analysing their strategies and performance, we pinpoint their strengths to surpass and weaknesses to exploit.With our years of expertise, we refine and elevate your digital approach, ensuring that once your competitors are knocked down, they won’t get up from the count.
TARGET AUDIENCE RESEARCH
We conduct research on your target audience to understand their needs, behaviours, and preferences. This research helps us understand what your audience is looking for, how they interact with your website, and what motivates them to take action. We use this information to tailor the strategy to reach your target audience effectively, by understanding what message and channels resonates with them.
CREATING THE STRATEGY
After the website audit competitor analysis and target audience research, we create a comprehensive digital marketing strategy for your website. The strategy includes plans for improving the website’s performance and user experience, tactics for increasing visibility and driving traffic to the site, as well as a plan for creating and distributing engaging, relevant content and utilising social media and other digital channels to reach your target audience.
IMPLEMENTING & MEASUREMENT
We research and analyse your competitors’ websites and digital marketing strategies. This helps us understand their strengths and weaknesses, as well as identify opportunities for your website to stand out. By understanding what your competitors are doing, we can identify areas where your website may be lacking in comparison and areas where you many have a competitive advantage.
REPORTING & OPTIMISATION
Digital marketing efforts. These reports are tailored to your specific goals and objectives, and provide in-depth analysis of key performance indicators (KPIs) such as website traffic conversions and engagement. We highlights areas of success and opportunities for improvement. Based on this data, we work with you to optimise the strategy and tactics to drive even better results.
results so far
Increase In Qualified Traffic
We focused on refining keyword targeting and writing more compelling, relevant ad copy to attract high-intent leads. Prioritising converting keywords, and ad copy that was relevant to what users were for. This resulted in:
- 163% increase in clicks
- 42% increase in Click-through Rate (CTR)
- 32% decrease in Cost-Per-Click (CPC)
Optimising The Website For Conversions
We focused on optimising the website’s conversion rate. This included refining the layout, simplifying the enquiry process, and improving call-to-action visibility across key pages. As a result, we saw:
- 34% increase in conversion rate
- 115% growth in website traffic
- 23% decrease in bounce rate
Improved Google Ads Results
We optimised the Google Ads account by refining keyword targeting and implementing a more robust strategy. Focusing on helping the brand stand out in a competitive space and drive more qualified leads. As a result, we drove:
- 195% increase in PPC conversions
- 39% drop in Cost Per Acquisition (CPA)
- 77% Increase In Impression Share
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