HOW HALO 360 EVENTS SKYROCKETED THEIR ONLINE LEADS
IN JUST 6 MONTHS
Halo 360 Events, based in Sydney, is known for offering unique 360-degree photo booth experiences for weddings, corporate events, and parties. Looking to take their business to the next level, they sought to expand their digital presence to obtain more leads. Through a focused SEO and Google Ads strategy, we helped them enhance their visibility and drive significant growth.
The CHALLENGE
Halo 360 Events, while well-regarded in the Sydney event services market, faced mounting challenges in a rapidly growing and competitive industry. As more players entered the market, maintaining visibility and attracting high-quality leads became increasingly difficult. Although they had an established online presence, their existing Google Ads campaigns were not fully optimized, resulting in missed opportunities for growth. Additionally, their website lacked sufficient targeted pages, limiting their ability to rank well for important search terms and capture organic traffic.
The brand reached out to Uppercut Digital to address these pressing challenges and unlock new avenues for growth. Our audit revealed the importance of integrating SEO and Google Ads to create a cohesive strategy where both channels complement each other to maximize visibility and drive more qualified traffic.
Key Problems
- Increasingly Competitive Industry
As the event services industry in Sydney became more crowded, Halo 360 Events found it increasingly challenging to stand out. Competing against numerous other companies for the same audience made it difficult to maintain their market share and visibility. - Unoptimised Google Ads Campaigns
Their existing Google Ads campaigns were not effectively tailored to reach their target audience. Without proper optimisation, these campaigns failed to deliver the desired return on investment, limiting the brand’s ability to scale and attract new customers. - Insufficient SEO-Optimised Pages
The website lacked the necessary pages to target relevant keywords and drive organic traffic effectively. This content deficiency made it difficult for Halo 360 Events to rank for important search terms, reducing their visibility in search engine results and limiting their potential for organic growth.
Our Approach
At Uppercut Digital, our approach is as unique as the businesses we serve. We understand that a one-size-fits-all strategy simply doesn’t cut it in today’s digital landscape. Instead, we champion an omni-channel methodology that integrates SEO, Google Ads and Paid Social Ads, ensuring that your brand voice resonates consistently across all platforms.
This isn’t about using a cookie-cutter formula but crafting a bespoke strategy tailored to your brand’s essence and objectives. By harnessing the strengths of each platform, we build a cohesive, amplified digital presence that drives results, transcending the ordinary and embracing the extraordinary.
DIGITAL MARKETING AUDIT
A thorough audit of your website is conducted, analysing various aspects of the website, such as design, user experience, content, and technical elements. The audit also includes an in-depth analysis of the website’s SEO, speed, and mobile responsiveness. This will help us identify any technical issues or areas for improvement that may impact the website’s performance and user experience.
COMPETITOR ANALYSIS
At Uppercut Digital, we don’t just keep pace with competitors – we outpace them. By meticulously analysing their strategies and performance, we pinpoint their strengths to surpass and weaknesses to exploit.With our years of expertise, we refine and elevate your digital approach, ensuring that once your competitors are knocked down, they won’t get up from the count.
TARGET AUDIENCE RESEARCH
We conduct research on your target audience to understand their needs, behaviours, and preferences. This research helps us understand what your audience is looking for, how they interact with your website, and what motivates them to take action. We use this information to tailor the strategy to reach your target audience effectively, by understanding what message and channels resonates with them.
CREATING THE STRATEGY
After the website audit competitor analysis and target audience research, we create a comprehensive digital marketing strategy for your website. The strategy includes plans for improving the website’s performance and user experience, tactics for increasing visibility and driving traffic to the site, as well as a plan for creating and distributing engaging, relevant content and utilising social media and other digital channels to reach your target audience.
IMPLEMENTING & MEASUREMENT
We research and analyse your competitors’ websites and digital marketing strategies. This helps us understand their strengths and weaknesses, as well as identify opportunities for your website to stand out. By understanding what your competitors are doing, we can identify areas where your website may be lacking in comparison and areas where you many have a competitive advantage.
REPORTING & OPTIMISATION
Digital marketing efforts. These reports are tailored to your specific goals and objectives, and provide in-depth analysis of key performance indicators (KPIs) such as website traffic conversions and engagement. We highlights areas of success and opportunities for improvement. Based on this data, we work with you to optimise the strategy and tactics to drive even better results.
results so far
Increased Performance In Google Ads
We focused on integrating Performance Max and leveraging the newly built SEO-optimised pages to enhance the quality score and conversion rate. This approach allowed us to target a more relevant audience and improve ad performance across the board. Within 6 months, we achieved:
- 71% increase in Conversions
- 28% drop in Cost Per Conversions
- 36% increase in Conversion Rate
SEO Page Expansion
Our SEO strategy centered on expanding the site with optimised content, targeting a broader range of keywords to capture more organic traffic. By doing so, we significantly boosted the site’s visibility and conversion potential. The results included:
- 67% increase in total number of keywords indexed
- 90% increase in organic impressions
- Organic conversions increased by 112%
Overall Performance Improvement
To enhance overall site performance, we optimised technical SEO and implemented Google Tag Manager and Google Analytics for deeper analytical insights. These improvements led to better website functionality and data-driven decision-making. As a result, we saw:
- 30% increase in quality score
- 88% increase in website leads
- 40% increase in website conversion rate
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