Meet Halo 360 Events
Halo 360 Events was well regarded in the Sydney event services market, but the industry was growing fast and getting more competitive. As more players entered the market, staying visible and attracting high-quality leads got harder. They had an established online presence, but their Google Ads campaigns weren't fully optimised, so they were missing chances to grow. Their website also didn't have enough targeted pages to rank for important search terms and capture organic traffic.
The Challenge
The brand came to Uppercut Digital to tackle these problems and find new room to grow. Our audit showed the value in running SEO and Google Ads as one strategy, with each channel supporting the other to increase visibility and bring in more qualified traffic.
Increasingly Competitive Industry
As the event services industry in Sydney became more crowded, Halo 360 Events found it increasingly challenging to stand out. Competing against numerous other companies for the same audience made it difficult to maintain their market share and visibility.
Unoptimised Google Ads Campaigns
Their existing Google Ads campaigns were not effectively tailored to reach their target audience. Without proper optimisation, these campaigns failed to deliver the desired return on investment, limiting the brand’s ability to scale and attract new customers.
Insufficient SEO-Optimised Pages
The website lacked the necessary pages to target relevant keywords and drive organic traffic effectively. This content deficiency made it difficult for Halo 360 Events to rank for important search terms, reducing their visibility in search engine results and limiting their potential for organic growth.
Our Approach
Our work for Halo 360 Events brought together SEO, Google Ads.
Google Ads
- Introduced Performance Max
- Used new SEO pages to support ad relevance and conversions
SEO expansion
- Added optimised website content
- Targeted a broader range of keywords
Measurement
- Improved technical SEO
- Implemented Google Tag Manager and Google Analytics
The Results
Increased Performance In Google Ads
We brought in Performance Max and used the newly built SEO pages as landing pages to improve quality score and conversion rate. That let us reach a more relevant audience and improve ad performance across the board. Within 6 months, we achieved:
- Increase in Conversions
- Drop in Cost Per Conversions
- Increase in Conversion Rate
SEO Page Expansion
Our SEO strategy centred on expanding the site with optimised content, targeting a broader range of keywords to capture more organic traffic. By doing so, we significantly boosted the site’s visibility and conversion potential. The results included:
- Increase in total number of keywords indexed
- Increase in organic impressions
- Organic conversions increased
Overall Performance Improvement
To enhance overall site performance, we optimised technical SEO and implemented Google Tag Manager and Google Analytics for deeper analytical insights. These improvements led to better website functionality and data-driven decision-making. As a result, we saw:
- Increase in quality score
- Increase in website leads
- Increase in website conversion rate
Client Feedback
“Jeremy and Dylan have been a massive help to my business. … They’re exceptionally knowledgeable, focusing on the fundamentals of setting up effective campaigns and then optimising them (allowing you to spend less, but receive more leads).”
