HOW WE DOUBLED CHEEKYGLO'S ONLINE TRAFFIC AND REVENUE
IN JUST 6 MONTHS
CheekyGlo, a leading beauty brand known for their innovative skincare products, approached us with the goal of enhancing their online presence and driving significant growth. To achieve this, we implemented an omnichannel approach, leveraging SEO, Google Ads, and Paid Social. Our strategy led to remarkable increases in both online traffic and revenue. By integrating these three channels to work hand in hand, we were able to deliver massive growth, positioning CheekyGlo for sustained success in the competitive beauty market.
The CHALLENGE
CheekyGlo faced several challenges in their digital marketing efforts, hindering their potential for growth. Their existing Paid Media strategy was cookie-cutter, lacking the strategy needed to stand out in the competitive beauty market. Additionally, they had no ongoing SEO work, resulting in missed opportunities for organic growth. CheekyGlo approached us to revamp their digital marketing strategy and drive significant business growth.
Our initial audit revealed the need for a comprehensive and tailored approach. By optimizing their Paid Media campaigns and implementing a robust SEO strategy, we aimed to enhance their online visibility and effectiveness. This unique challenge presented an opportunity to transform their digital marketing efforts and achieve their ambitious goals.
Key Problems
- Lack of Ongoing SEO Strategy
CheekyGlo had no ongoing SEO strategy in place, which meant they were missing out on significant opportunities to improve their organic search visibility. This absence of SEO work not only affected their rankings but also negatively impacted their Google Ads performance. Without a robust SEO plan, their site struggled to rank for relevant keywords, limiting their reach. Implementing a continuous SEO strategy was essential for improving both their SEO and their Paid Media results. - Overreliance on Branded Traffic in Google Ads
Their Google Ads strategy was heavily reliant on branded traffic, which limited their ability to attract new customers. While branded traffic is important, it’s also crucial to target non-branded keywords to expand the customer base. This overreliance resulted in a narrow reach and reduced the effectiveness of their Google Ads campaigns. Diversifying their keyword targeting was necessary to drive growth and reach a broader audience. - Paid Social Campaigns Not Following Best Practices
Their paid social campaigns were not following best practices, leading to suboptimal performance. On TikTok, they were optimizing towards the wrong pixel events, which hindered their campaign effectiveness. Additionally, their Meta ads suffered from poor campaign structure, making it difficult to achieve desired results. Improving their Paid Social strategy by aligning it with best practices and optimizing for the right events was crucial for enhancing their ad performance and achieving better outcomes.
Our Approach
At Uppercut Digital, our approach is as unique as the businesses we serve. We understand that a one-size-fits-all strategy simply doesn’t cut it in today’s digital landscape. Instead, we champion an omni-channel methodology that integrates SEO, Google Ads and Paid Social Ads, ensuring that your brand voice resonates consistently across all platforms.
This isn’t about using a cookie-cutter formula but crafting a bespoke strategy tailored to your brand’s essence and objectives. By harnessing the strengths of each platform, we build a cohesive, amplified digital presence that drives results, transcending the ordinary and embracing the extraordinary.
DIGITAL MARKETING AUDIT
A thorough audit of your website is conducted, analysing various aspects of the website, such as design, user experience, content, and technical elements. The audit also includes an in-depth analysis of the website’s SEO, speed, and mobile responsiveness. This will help us identify any technical issues or areas for improvement that may impact the website’s performance and user experience.
COMPETITOR ANALYSIS
At Uppercut Digital, we don’t just keep pace with competitors – we outpace them. By meticulously analysing their strategies and performance, we pinpoint their strengths to surpass and weaknesses to exploit.With our years of expertise, we refine and elevate your digital approach, ensuring that once your competitors are knocked down, they won’t get up from the count.
TARGET AUDIENCE RESEARCH
We conduct research on your target audience to understand their needs, behaviours, and preferences. This research helps us understand what your audience is looking for, how they interact with your website, and what motivates them to take action. We use this information to tailor the strategy to reach your target audience effectively, by understanding what message and channels resonates with them.
CREATING THE STRATEGY
After the website audit competitor analysis and target audience research, we create a comprehensive digital marketing strategy for your website. The strategy includes plans for improving the website’s performance and user experience, tactics for increasing visibility and driving traffic to the site, as well as a plan for creating and distributing engaging, relevant content and utilising social media and other digital channels to reach your target audience.
IMPLEMENTING & MEASUREMENT
We research and analyse your competitors’ websites and digital marketing strategies. This helps us understand their strengths and weaknesses, as well as identify opportunities for your website to stand out. By understanding what your competitors are doing, we can identify areas where your website may be lacking in comparison and areas where you many have a competitive advantage.
REPORTING & OPTIMISATION
Digital marketing efforts. These reports are tailored to your specific goals and objectives, and provide in-depth analysis of key performance indicators (KPIs) such as website traffic conversions and engagement. We highlights areas of success and opportunities for improvement. Based on this data, we work with you to optimise the strategy and tactics to drive even better results.
results so far
Significant Growth in Organic Search Results
Our comprehensive SEO strategy led to remarkable improvements in CheekyGlo's organic search performance. We focused on optimising on-page elements, building high-quality backlinks, and enhancing EEAT (Expertise, Authoritativeness, and Trustworthiness) components. These efforts improved the website’s structure, making it more user-friendly and optimised.
By improving the overall user experience and ensuring the content was valuable and trustworthy, we significantly boosted engagement and conversions. Additionally, our link-building activities helped to increase domain authority and search visibility. As a result, we saw substantial improvements in their organic search metrics. We achieved:
- 149% increase in organic traffic
- Position 1 for "exfoliating gloves," "foot file," "dermablades" and more!
- 254% increase in keywords on the first page
Increased ROI on Google Ads
Through meticulous optimisation and restructuring of their Google Ads campaigns, the client saw significant gains in efficiencies. We built out non-branded campaigns and expanded Performance Max campaigns internationally, allowing us to scale spend whilst also increasing ROAS and conversions.
By implementing these changes, we ensured that their ads reached the most relevant audience, leading to higher click-through rates and improved conversion rates. The enhanced campaign structure allowed us to make more data-driven decisions, optimising spend and maximising returns. We achieved:
- An overall 22% increase in ROAS
- 156% increase in PPC revenue
- Scaled campaign spend by 110% whilst increasing conversions by 126%
Remarkable Improvements In Paid Social Revenue
We optimised and restructured CheekyGlo's Paid Social advertising, driving substantial growth in engagement and efficiency. Our strategy included applying best practices, audience segmentation, and rigorous A/B testing of creatives to identify winning ads. This approach allowed us to optimise ad relevance and effectiveness on both TikTok and Meta.
By focusing on the most effective ad formats and messages, we increased engagement and improved the overall efficiency of our ad spend. This comprehensive optimisation led to higher returns and lower acquisition costs on both Paid Social channels. We saw:
- 62% increase in Meta Ads ROAS
- 50% drop in overall Cost Per Acquisition
- 105% increase in TikTok Ads ROAS
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