Meet CheekyGlo
CheekyGlo's digital marketing was holding back their growth. Their Paid Media was cookie-cutter, with no real strategy to help them stand out in a competitive beauty market, and they had no ongoing SEO work, so they were missing organic growth too. CheekyGlo came to us to rework their digital marketing and grow the business.
The Challenge
Our initial audit showed they needed an approach built around their business, not a template. We set out to sharpen their Paid Media and put a proper SEO strategy in place, so they'd be easier to find and their spend would work harder. It was a chance to change how their marketing worked from the ground up.
Lack of Ongoing SEO Strategy
CheekyGlo had no ongoing SEO strategy, so they were missing real chances to improve their organic visibility. That didn't just hold back their rankings, it dragged on their Google Ads performance too. Without a proper SEO plan, the site couldn't rank for relevant keywords, which limited their reach. Continuous SEO work was needed to improve both their organic and their Paid Media results.
Overreliance on Branded Traffic in Google Ads
Their Google Ads relied heavily on branded traffic, which limited how many new customers they could reach. Branded traffic matters, but you also need non-branded keywords to grow the customer base. Leaning on brand kept their reach narrow and made their campaigns less effective. They needed broader keyword targeting to grow.
Paid Social Campaigns Not Following Best Practices
Their paid social campaigns weren't following best practice, and performance suffered. On TikTok, they were optimising towards the wrong pixel events. Their Meta ads had a poor campaign structure, which made good results hard to come by. Bringing both platforms into line with best practice, and optimising for the right events, was the way to better ad performance.
Our Approach
Our work for CheekyGlo brought together SEO, Google Ads, Paid Social.
Organic search
- Optimised on-page elements and trust signals
- Built high-quality backlinks
Google Ads expansion
- Built non-branded campaigns
- Expanded Performance Max internationally
Paid Social testing
- Refined audience segments
- A/B tested creative on TikTok and Meta
The Results
Significant Growth in Organic Search Results
Our SEO work lifted CheekyGlo's organic search performance well beyond where it started. We focused on on-page optimisation, high-quality backlinks and stronger EEAT (Expertise, Authoritativeness and Trustworthiness) signals. That also improved the site's structure, making it easier to use and better optimised.
- Increase in organic traffic
- Ranking for "exfoliating gloves," "foot file," "dermablades" and more!
- Increase in keywords on the first page
Increased ROI on Google Ads
Careful optimisation and a rebuild of their Google Ads campaigns made the account far more efficient. We built out non-branded campaigns and expanded Performance Max internationally, which let us scale spend while increasing ROAS and conversions.
- Increase in overall ROAS
- Increase in PPC revenue
- Increase in campaign spend, with conversions up 126%
Big Improvements In Paid Social Revenue
We optimised and restructured CheekyGlo's Paid Social advertising, driving substantial growth in engagement and efficiency. Our strategy included applying best practices, audience segmentation, and rigorous A/B testing of creatives to identify winning ads. This approach allowed us to optimise ad relevance and effectiveness on both TikTok and Meta.
- Increase in Meta Ads ROAS
- Drop in overall Cost Per Acquisition
- Increase in TikTok Ads ROAS
Client Feedback
“Highly recommend working with Uppercut Digital, they have helped us drastically improve our paid advertising and SEO within months. They are responsive, attentive, and willing to put in the work to get results!”
