Meet The Dental Practice
The Dental Practice, a dental clinic based in Sydney, was looking to increase patient bookings and improve their digital visibility, but their current strategy was falling flat. Despite investing in SEO and Google Ads, they weren’t seeing the results they needed. Their existing campaigns lacked direction, and their social presence wasn’t converting.
The Challenge
That’s when they partnered with Uppercut Digital to overhaul their digital marketing strategy. We implemented a results-driven approach across SEO, Google Ads, and Paid Social, backed by stronger creative direction and website optimisations that actually moved the needle.
Cookie-Cutter SEO Approach
Their SEO strategy relied on generic content and poor site structure, making it hard to rank competitively for local and service-based searches.
Un-Optimised Google Ads Campaigns
Their Google Ads account lacked structure and was heavily reliant on branded keywords, missing opportunities to attract high-intent new patients.
No Creative Strategy on Paid Social
There was no testing, no hooks, and no clear direction with their social ads, resulting in low engagement and wasted budget.
Our Approach
Our work for The Dental Practice brought together SEO, Google Ads, Paid Social.
Local SEO
- Improved content and technical performance
- Built location-specific service pages
Google Ads
- Restructured campaigns and refined keywords
- Focused bidding on high-intent actions
Paid Social
- Promoted priority services to local audiences
- Tested creative to find the strongest combinations
The Results
Increase In Organic Rankings
Our SEO strategy focused on driving long-term, sustainable organic growth. This included optimising on-page content, improving technical performance, and building location-specific service pages to strengthen local relevance.
- Ranking for "dentist burwood"
- More keywords in the top 3
- Increase in organic traffic
Optimising The Website For Conversions
We revamped the Google Ads account by restructuring the campaigns, refining the keyword targeting, and shifting to a smarter bidding strategy focused on driving high-intent actions. As a result, we saw:
- Increase in conversions
- Drop in Cost Per Acquisition (CPA)
- Increase in Calls From Ads
Massive Paid Social Results
Our Paid Social strategy focused on promoting the practice’s priority services with creative tailored to local audiences. By testing different ads, we identified the best-performing combinations. As a result, we drove:
- Drop in Cost Per 1,000 Impressions (CPM)
- Increase In Click-Through Rate (CTR)
- Increase In Conversions
Client Feedback
“Shoutout to Uppercut Digital! We hit our highest ranking yet, and it’s all thanks to the incredible work of our digital marketing team, Jeremy and Dylan! From day one, they’ve brought smart strategies, creative ideas, and a serious commitment to helping our business grow.”
