HOW THE DENTAL PRACTICE FILLED THEIR SEATS
IN JUST 6 MONTHS
The Dental Practice, a dental clinic based in Sydney, was looking to increase visibility and attract more patients in a competitive local market. To drive growth and boost bookings, we implemented an integrated strategy combining SEO, Google Ads, and Paid Social — supported by compelling creative and on-site optimisation.
The CHALLENGE
The Dental Practice, a dental clinic based in Sydney, was looking to increase patient bookings and improve their digital visibility — but their current strategy was falling flat. Despite investing in SEO and Google Ads, they weren’t seeing the results they needed. Their existing campaigns lacked direction, and their social presence wasn’t converting.
That’s when they partnered with Uppercut Digital to overhaul their digital marketing strategy. We implemented a results-driven approach across SEO, Google Ads, and Paid Social — backed by stronger creative direction and website optimisations that actually moved the needle.
Key Problems
- Cookie-Cutter SEO Approach
Their SEO strategy relied on generic content and poor site structure, making it hard to rank competitively for local and service-based searches. - Un-Optimised Google Ads Campaigns
Their Google Ads account lacked structure and was heavily reliant on branded keywords — missing opportunities to attract high-intent new patients. - No Creative Strategy on Paid Social
There was no testing, no hooks, and no clear direction with their social ads — resulting in low engagement and wasted budget.
Our Approach
At Uppercut Digital, our approach is as unique as the businesses we serve. We understand that a one-size-fits-all strategy simply doesn’t cut it in today’s digital landscape. Instead, we champion an omni-channel methodology that integrates SEO, Google Ads and Paid Social Ads, ensuring that your brand voice resonates consistently across all platforms.
This isn’t about using a cookie-cutter formula but crafting a bespoke strategy tailored to your brand’s essence and objectives. By harnessing the strengths of each platform, we build a cohesive, amplified digital presence that drives results, transcending the ordinary and embracing the extraordinary.
DIGITAL MARKETING AUDIT
A thorough audit of your website is conducted, analysing various aspects of the website, such as design, user experience, content, and technical elements. The audit also includes an in-depth analysis of the website’s SEO, speed, and mobile responsiveness. This will help us identify any technical issues or areas for improvement that may impact the website’s performance and user experience.
COMPETITOR ANALYSIS
At Uppercut Digital, we don’t just keep pace with competitors – we outpace them. By meticulously analysing their strategies and performance, we pinpoint their strengths to surpass and weaknesses to exploit.With our years of expertise, we refine and elevate your digital approach, ensuring that once your competitors are knocked down, they won’t get up from the count.
TARGET AUDIENCE RESEARCH
We conduct research on your target audience to understand their needs, behaviours, and preferences. This research helps us understand what your audience is looking for, how they interact with your website, and what motivates them to take action. We use this information to tailor the strategy to reach your target audience effectively, by understanding what message and channels resonates with them.
CREATING THE STRATEGY
After the website audit competitor analysis and target audience research, we create a comprehensive digital marketing strategy for your website. The strategy includes plans for improving the website’s performance and user experience, tactics for increasing visibility and driving traffic to the site, as well as a plan for creating and distributing engaging, relevant content and utilising social media and other digital channels to reach your target audience.
IMPLEMENTING & MEASUREMENT
We research and analyse your competitors’ websites and digital marketing strategies. This helps us understand their strengths and weaknesses, as well as identify opportunities for your website to stand out. By understanding what your competitors are doing, we can identify areas where your website may be lacking in comparison and areas where you many have a competitive advantage.
REPORTING & OPTIMISATION
Digital marketing efforts. These reports are tailored to your specific goals and objectives, and provide in-depth analysis of key performance indicators (KPIs) such as website traffic conversions and engagement. We highlights areas of success and opportunities for improvement. Based on this data, we work with you to optimise the strategy and tactics to drive even better results.
results so far
Increase In Organic Rankings
Our SEO strategy focused on driving long-term, sustainable organic growth. This included optimising on-page content, improving technical performance, and building location-specific service pages to strengthen local relevance.
- Position 1 for "dentist burwood"
- Increased keywords ranking in the top 3 positions by 125%
- 28% increase in organic traffic
Optimising The Website For Conversions
We revamped the Google Ads account by restructuring the campaigns, refining the keyword targeting, and shifting to a smarter bidding strategy focused on driving high-intent actions. As a result, we saw:
- 60% increase in conversions
- 40% drop in Cost Per Acquisition (CPA)
- 90% increase in Calls From Ads
Massive Paid Social Results
Our Paid Social strategy focused on promoting the practice’s priority services with creative tailored to local audiences. By testing different ads, we identified the best-performing combinations. As a result, we drove:
- 33% drop in Cost Per 1,000 Impressions (CPM)
- 20% Increase In Click-Through Rate (CTR)
- 38% Increase In Conversions
Our Clients
Next case Studies
Ready to Get Started?
WE JUST NEED YOUR DETAILS BELOW TO GET THE BALL ROLLING…