Meet bodytonix
bodytonix came to Uppercut Digital with a pressing challenge: their Direct-to-Consumer online sales were stagnating. The company had become too reliant on third-party marketplaces like eBay and despite some attempts at SEO and PPC, the lack of a cohesive strategy and expert management had left them unable to grow sales effectively.
The Challenge
Our initial audit showed the way to grow online sales was one strategy across SEO, PPC and Paid Social, rather than three separate efforts. We built on the SEO and PPC work they already had and added Paid Social, so every channel pulled in the same direction.
Lack of Content on Key Category Pages
Key category pages had little or no content. That hurt their rankings, and it left shoppers without the information they needed to choose. Without useful, optimised copy, these pages couldn't rank for the searches that mattered, so organic traffic and sales were left on the table.
Suboptimal Google Ads Campaign Structure
A poorly structured Google Ads account wastes spend and makes it hard to optimise anything properly. Loose keyword targeting and disorganised ad groups meant bodytonix couldn't get full value from their budget, so costs went up and returns went down.
Paid Social Ads Were Yet To Be Implemented
Without Paid Social, bodytonix were missing a channel for awareness and revenue, while competitors were already active on it. They couldn't reach a wider audience, build the brand or drive extra traffic and sales from social platforms.
Our Approach
Our work for bodytonix brought together SEO, Google Ads, Paid Social.
On-page SEO
- Refined the content structure
- Improved internal linking
Google Ads targeting
- Rebuilt the account structure
- Introduced more targeted campaigns
The Results
On-page SEO Optimisation Success
Optimising on-page SEO was key in enhancing website performance and improving Google rankings. We refined the on-page content structure and internal linking strategy. As a result, we saw:
- Organic transactions increased
- Increase in organic revenue
- Increase in top 3 keyword rankings (from 8 to 23)
Revamping Google Ads With A Hyper-targeted Approach
The original Google Ads account wasn't set up to perform, so there was plenty of room to improve. We rebuilt it around tightly targeted campaigns. This led to:
- PPC conversion rate increased
- PPC revenue increase
- Average CPC dropped
Paid Social ROI of 6:1 within the first 3 months
- Paid Social average conversion rate
- Outbound click-through rate
Client Feedback
“Genuinely couldn’t speak highly enough of these guys. They offer an all in one SEO & Digital Marketing solution for my business and I have seen some really amazing results in terms of growth & revenue.”
