HOW BODYTONIX TRIPLED THEIR ONLINE SITE REVENUE & ORDERS
JUST 12 MONTHS
Established in 2016, bodytonix is an online Australian brand focused on delivering high-quality vitamins, supplements, and a diverse range of beauty products to their customers. The brand was looking to increase their online presence and drive more orders and revenue. Through a comprehensive omni-channel strategy that focused on SEO, Google Ads and Paid Social, we were able to help bodytonix achieve massive growth and significantly boost their traffic and sales.
The CHALLENGE
bodytonix came to Uppercut Digital with a pressing challenge: their Direct-to-Consumer online sales were stagnating. The company had become too reliant on third-party marketplaces like eBay and despite some attempts at SEO and PPC, the lack of a cohesive strategy and expert management had left them unable to grow sales effectively.
Our initial audit identified the opportunity to integrate an omni-channel strategy involving SEO, PPC, and Paid Social Ads which was key to driving online sales and scaling the business. Building on their existing SEO and PPC efforts, we implemented a comprehensive omni-channel strategy to better maximize results.
Key Problems
- Lack of Content on Key Category Pages
Missing content on crucial category pages not only affects SEO rankings but also fails to provide potential customers with valuable information. Without informative and optimized content, these pages struggle to rank for relevant search queries, resulting in missed opportunities for attracting organic traffic and engaging potential customers. - Suboptimal Google Ads Campaign Structure
A poorly structured Google Ads account results in wasted ad spend and poor ROI, hindering campaigns from being optimized effectively. Inefficient keyword targeting and disorganized ad groups prevent bodytonix from fully utilizing their budget, leading to higher costs and lower returns on their advertising investments. - Paid Social Ads Were Yet To Be Implemented
The absence of Paid Social advertising means missing out on key opportunities for awareness and revenue, falling behind competitors already active on the platforms. Without engaging Paid Social campaigns, the brand was unable to reach a wider audience, build brand awareness, and drive additional traffic and sales from social media platforms.
Our Approach
At Uppercut Digital, our approach is as unique as the businesses we serve. We understand that a one-size-fits-all strategy simply doesn’t cut it in today’s digital landscape. Instead, we champion an omni-channel methodology that integrates SEO, Google Ads and Paid Social Ads, ensuring that your brand voice resonates consistently across all platforms.
This isn’t about using a cookie-cutter formula but crafting a bespoke strategy tailored to your brand’s essence and objectives. By harnessing the strengths of each platform, we build a cohesive, amplified digital presence that drives results, transcending the ordinary and embracing the extraordinary.
DIGITAL MARKETING AUDIT
A thorough audit of your website is conducted, analysing various aspects of the website, such as design, user experience, content, and technical elements. The audit also includes an in-depth analysis of the website’s SEO, speed, and mobile responsiveness. This will help us identify any technical issues or areas for improvement that may impact the website’s performance and user experience.
COMPETITOR ANALYSIS
At Uppercut Digital, we don’t just keep pace with competitors – we outpace them. By meticulously analysing their strategies and performance, we pinpoint their strengths to surpass and weaknesses to exploit.With our years of expertise, we refine and elevate your digital approach, ensuring that once your competitors are knocked down, they won’t get up from the count.
TARGET AUDIENCE RESEARCH
We conduct research on your target audience to understand their needs, behaviours, and preferences. This research helps us understand what your audience is looking for, how they interact with your website, and what motivates them to take action. We use this information to tailor the strategy to reach your target audience effectively, by understanding what message and channels resonates with them.
CREATING THE STRATEGY
After the website audit competitor analysis and target audience research, we create a comprehensive digital marketing strategy for your website. The strategy includes plans for improving the website’s performance and user experience, tactics for increasing visibility and driving traffic to the site, as well as a plan for creating and distributing engaging, relevant content and utilising social media and other digital channels to reach your target audience.
IMPLEMENTING & MEASUREMENT
We research and analyse your competitors’ websites and digital marketing strategies. This helps us understand their strengths and weaknesses, as well as identify opportunities for your website to stand out. By understanding what your competitors are doing, we can identify areas where your website may be lacking in comparison and areas where you many have a competitive advantage.
REPORTING & OPTIMISATION
Digital marketing efforts. These reports are tailored to your specific goals and objectives, and provide in-depth analysis of key performance indicators (KPIs) such as website traffic conversions and engagement. We highlights areas of success and opportunities for improvement. Based on this data, we work with you to optimise the strategy and tactics to drive even better results.
results so far
On-page SEO Optimisation Success
Optimising on-page SEO was key in enhancing website performance and improving Google rankings. We refined the on-page content structure and internal linking strategy. As a result, we saw:
- Organic transactions increased by 108%
- Organic revenue by 117%
- Top 3 keyword rankings by 187% (from 8 to 23)
Revamping Google Ads With A Hyper-targeted Approach
The client’s initial Google Ads account structure was not structured for optimal performance, leaving significant room for improvement. Recognising this, we overhauled the account, implementing a hyper-targeted approach. This led to:
- PPC conversion rate increased by 150%
- PPC revenue increase of 154%
- Average CPC dropped by 38%
Implementing a Paid Social Funnel Strategy
We implemented Paid Social Ads on both Facebook and Instagram with the goal of developing ad campaigns and creatives that effectively communicated bodytonix’s unique selling points to various audiences. We achieved:
- Paid Social ROI of 6:1 within the first 3 months
- Paid Social average conversion rate of 3%
- Outbound click-through rate of above 2%
Our Clients
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