Meet Posch & Silva
Posch & Silva was struggling to gain further traction in a highly saturated local market. Despite offering reliable, professional services, their digital performance had plateaued, which made it hard to attract consistent, high-quality leads.
The Challenge
That's when they partnered with Uppercut Digital to strengthen their online presence. We built one strategy across SEO, Google Ads and Paid Social to improve visibility, capture high-intent traffic and drive qualified enquiries.
Highly Competitive Market
The removals industry is dominated by aggressive advertisers and long-standing brands, which made it hard for Posch & Silva to stand out and stay consistently visible.
Stagnant SEO Growth
Their organic performance had plateaued due to limited content expansion and weak technical foundations, resulting in minimal keyword growth and missed opportunities.
Unoptimised Paid Ad Accounts
Their Google and Meta ad campaigns lacked structure, audience segmentation, and budget control, leading to wasted spend, poor conversion tracking, and low ROI.
Our Approach
Our work for Posch & Silva brought together SEO, Google Ads, Paid Social.
Organic search
- Targeted high-intent service and location keywords
- Built links to strengthen website authority
Google Ads
- Corrected conversion tracking
- Launched campaigns with tighter targeting
Paid Social
- Moved from traffic to conversion campaigns
- Introduced a full-funnel approach
The Results
Improvement In Organic Performance
We revised the site’s content structure to better target high-intent service and location-based keywords, while also launching an aggressive link-building campaign to strengthen domain authority. We saw:
- Increase in organic traffic
- Increase in total keywords indexed
- Increase in Domain Rating (DR)
Skyrocketing Google Ads Results
We identified that conversion tracking was not optimised. After correcting tracking issues, we launched new campaigns with tighter targeting and improved quality scores. As a result, we saw:
- Increase in total conversions
- Decrease in cost per acquisition (CPA)
- Increase in conversion rate
Optimised Paid Social Structure
We overhauled the Paid Social strategy by shifting away from traffic campaigns and focusing on conversions, using a full-funnel approach. As a result, we achieved:
- Increase in leads generated
- Decrease in cost per landing page views
- Increase in ad engagements
Client Feedback
“6 months in with Uppercut Digital has been a game-changer. These legends bring fire to every campaign, always a step ahead and pushing the limits. If you want results and a team that gets it, these are your people.”
