HOW POSCH & SILVA GREW THEIR TRAFFIC AND LEADS
IN JUST 6 MONTHS
Posch & Silva, a Sydney & Gold Coast-based removalist company, needed to stand out and attract more leads in a highly competitive service area. We implemented a targeted SEO, Google Ads, and Paid Social strategy — focusing on high-intent keywords, improving local visibility, and driving consistent traffic to generate qualified leads and bookings.
The CHALLENGE
Posch & Silva, was struggling to gain further traction in a highly saturated local market. Despite offering reliable and professional services, their digital performance had plateaued, making it difficult to attract consistent, high-quality leads.
That’s when they partnered with Uppercut Digital to elevate their online presence. We developed a comprehensive strategy across SEO, Google Ads, and Paid Social — aimed at improving visibility, capturing high-intent traffic, and driving qualified enquiries.
Key Problems
- Highly Competitive Market
The removals industry is dominated by aggressive advertisers and long-standing brands, making it difficult for Posch & Silva to stand out and secure consistent visibility.turn. - Stagnant SEO Growth
Their organic performance had plateaued due to limited content expansion and weak technical foundations, resulting in minimal keyword growth and missed opportunities. - Unoptimised Paid Ad Accounts
Their Google and Meta ad campaigns lacked structure, audience segmentation, and budget control — leading to wasted spend, poor conversion tracking, and low ROI.
Our Approach
At Uppercut Digital, our approach is as unique as the businesses we serve. We understand that a one-size-fits-all strategy simply doesn’t cut it in today’s digital landscape. Instead, we champion an omni-channel methodology that integrates SEO, Google Ads and Paid Social Ads, ensuring that your brand voice resonates consistently across all platforms.
This isn’t about using a cookie-cutter formula but crafting a bespoke strategy tailored to your brand’s essence and objectives. By harnessing the strengths of each platform, we build a cohesive, amplified digital presence that drives results, transcending the ordinary and embracing the extraordinary.
DIGITAL MARKETING AUDIT
A thorough audit of your website is conducted, analysing various aspects of the website, such as design, user experience, content, and technical elements. The audit also includes an in-depth analysis of the website’s SEO, speed, and mobile responsiveness. This will help us identify any technical issues or areas for improvement that may impact the website’s performance and user experience.
COMPETITOR ANALYSIS
At Uppercut Digital, we don’t just keep pace with competitors – we outpace them. By meticulously analysing their strategies and performance, we pinpoint their strengths to surpass and weaknesses to exploit.With our years of expertise, we refine and elevate your digital approach, ensuring that once your competitors are knocked down, they won’t get up from the count.
TARGET AUDIENCE RESEARCH
We conduct research on your target audience to understand their needs, behaviours, and preferences. This research helps us understand what your audience is looking for, how they interact with your website, and what motivates them to take action. We use this information to tailor the strategy to reach your target audience effectively, by understanding what message and channels resonates with them.
CREATING THE STRATEGY
After the website audit competitor analysis and target audience research, we create a comprehensive digital marketing strategy for your website. The strategy includes plans for improving the website’s performance and user experience, tactics for increasing visibility and driving traffic to the site, as well as a plan for creating and distributing engaging, relevant content and utilising social media and other digital channels to reach your target audience.
IMPLEMENTING & MEASUREMENT
We research and analyse your competitors’ websites and digital marketing strategies. This helps us understand their strengths and weaknesses, as well as identify opportunities for your website to stand out. By understanding what your competitors are doing, we can identify areas where your website may be lacking in comparison and areas where you many have a competitive advantage.
REPORTING & OPTIMISATION
Digital marketing efforts. These reports are tailored to your specific goals and objectives, and provide in-depth analysis of key performance indicators (KPIs) such as website traffic conversions and engagement. We highlights areas of success and opportunities for improvement. Based on this data, we work with you to optimise the strategy and tactics to drive even better results.
results so far
Improvement In Organic Performance
We revised the site’s content structure to better target high-intent service and location-based keywords, while also launching an aggressive link-building campaign to strengthen domain authority. We saw:
- 21% increase in organic traffic
- 24% increase in total keywords indexed
- 60% increase in Domain Rating (DR)
Skyrocketing Google Ads Results
We identified that conversion tracking was not optimised. After correcting tracking issues, we launched new campaigns with tighter targeting and improved quality scores. As a result, we saw:
- 125% increase in total conversions
- 53% decrease in cost per acquisition (CPA)
- 80% increase in conversion rate
Optimised Paid Social Structure
We overhauled the Paid Social strategy by shifting away from traffic campaigns and focusing on conversions, using a full-funnel approach. As a result, we achieved:
- 300% increase in leads generated
- 100% decrease in cost per landing page views
- 50% increase in ad engagments
Our Clients
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