Meet Bay Central Dental
Bay Central Dental, a newly launched clinic in Woolooware, needed to build their presence and attract new patients fast. With no existing brand visibility and low awareness in the area, they were struggling to gain traction through digital channels.
The Challenge
That’s when they teamed up with Uppercut Digital to establish a strong foundation. We implemented a tailored strategy across SEO and Google Ads to boost local visibility, improve campaign efficiency, and drive quality leads.
No Existing Brand Presence
As a new clinic, they had no digital footprint or authority, making it difficult to rank or build trust online.
Poor Google Ads Campaign Structure
Their existing campaigns lacked targeting, bidding strategy, and clear goals, resulting in wasted budget and low-quality traffic.
Lack of Local SEO Implementation
There were no location-specific pages or optimised content, limiting their ability to compete in nearby search results.
Our Approach
Our work for Bay Central Dental brought together SEO, Google Ads, Local SEO.
Local SEO
- Improved on-page and technical performance
- Built location-based service pages
Google Ads
- Rebuilt campaigns and keyword targeting
- Focused the strategy on conversions
Google Business Profile
- Updated service categories and imagery
- Encouraged patient reviews
The Results
Increase In Organic Rankings
Our SEO approach was built to deliver long-term, sustainable growth. We refined on-page content, enhanced technical performance, and developed targeted, location-based service pages, all designed to improve local rankings.
- Ranking for "dentist woolooware"
- More keywords in the top 3
- Increase in organic traffic
Improving Google Ads Results
We rebuilt the Google Ads account from the ground up, refining keyword targeting, restructuring campaigns, and introducing a conversion-focused strategy. As a result, we saw:
- Increase in conversions
- Decrease in cost per acquisition
- Growth in PPC traffic
Optimised Google My Business Profile
We optimised the Google My Business profile to improve local visibility. This included updating service categories, adding relevant imagery, and encouraging patient reviews. As a result, we achieved:
- Map pack for "dentist woolooware"
- Increase in GMB traffic
- Increase in GMB conversion rate
