Meet Quay Dental
Quay Dental, a reputable dental clinic in the heart of Sydney, was experiencing a steady decline in organic traffic and a drop in patient bookings. Their SEO performance was slipping, and their digital visibility was being overtaken by local competitors.
The Challenge
That’s when they partnered with Uppercut Digital to turn things around. We delivered a full-funnel strategy focused on revitalising their SEO, improving website performance, and re-establishing their presence on Google.
Declining Organic Traffic
Their search visibility had dropped significantly, leading to fewer inbound enquiries and new patient bookings.
Highly Competitive Market
Local competitors were investing heavily in digital, making it harder to stand out without a clear strategy.
Outdated On-Page Structure
The website lacked proper optimisation, with minimal service-specific content and a poor internal linking setup.
Our Approach
Our work for Quay Dental brought together SEO.
Local search visibility
- Improved on-page and technical SEO
- Built targeted location-based service pages
Website conversions
- Refined page structure and form placements
- Improved the enquiry experience
The Results
Increase In Organic Rankings
Our SEO approach was built to deliver long-term, sustainable growth. We refined on-page content, enhanced technical performance, and developed targeted, location-based service pages, all designed to improve local rankings.
- Ranking for "dentist sydney cbd"
- More keywords in the top 3
- Increase in organic traffic
Optimising The Website For Conversions
We optimised the website with a clear focus on improving user experience and conversions. This included refining the page structure, enhancing form placements, and implementing key CRO updates. As a result, we saw:
- Increase in conversion rate
- Increase in leads
- Decrease in bounce rate
Client Feedback
“I highly recommend Uppercut digital to anyone seeking top-notch marketing solutions. Their creativity and introduction to new technologies makes the difference for any businesses.”
