HOW QUAY DENTAL GREW THEIR ORGANIC PRESCENCE
IN JUST 12 MONTHS
Quay Dental, a trusted dental clinic in Sydney, was losing organic visibility in a highly competitive local market. To reverse their decline and drive more bookings, we implemented a comprehensive SEO strategy — focusing on technical fixes, content optimisation, and local search improvements.
The CHALLENGE
Quay Dental, a reputable dental clinic in the heart of Sydney, was experiencing a steady decline in organic traffic and a drop in patient bookings. Their SEO performance was slipping, and their digital visibility was being overtaken by local competitors.
That’s when they partnered with Uppercut Digital to turn things around. We delivered a full-funnel strategy focused on revitalising their SEO, improving website performance, and re-establishing their presence on Google.
Key Problems
- Declining Organic Traffic
Their search visibility had dropped significantly, leading to fewer inbound inquiries and new patient bookings. - Highly Competitive Market
Local competitors were investing heavily in digital, making it harder to stand out without a clear strategy. - Outdated On-Page Structure
The website lacked proper optimisation, with minimal service-specific content and a poor internal linking setup.
Our Approach
At Uppercut Digital, our approach is as unique as the businesses we serve. We understand that a one-size-fits-all strategy simply doesn’t cut it in today’s digital landscape. Instead, we champion an omni-channel methodology that integrates SEO, Google Ads and Paid Social Ads, ensuring that your brand voice resonates consistently across all platforms.
This isn’t about using a cookie-cutter formula but crafting a bespoke strategy tailored to your brand’s essence and objectives. By harnessing the strengths of each platform, we build a cohesive, amplified digital presence that drives results, transcending the ordinary and embracing the extraordinary.
DIGITAL MARKETING AUDIT
A thorough audit of your website is conducted, analysing various aspects of the website, such as design, user experience, content, and technical elements. The audit also includes an in-depth analysis of the website’s SEO, speed, and mobile responsiveness. This will help us identify any technical issues or areas for improvement that may impact the website’s performance and user experience.
COMPETITOR ANALYSIS
At Uppercut Digital, we don’t just keep pace with competitors – we outpace them. By meticulously analysing their strategies and performance, we pinpoint their strengths to surpass and weaknesses to exploit.With our years of expertise, we refine and elevate your digital approach, ensuring that once your competitors are knocked down, they won’t get up from the count.
TARGET AUDIENCE RESEARCH
We conduct research on your target audience to understand their needs, behaviours, and preferences. This research helps us understand what your audience is looking for, how they interact with your website, and what motivates them to take action. We use this information to tailor the strategy to reach your target audience effectively, by understanding what message and channels resonates with them.
CREATING THE STRATEGY
After the website audit competitor analysis and target audience research, we create a comprehensive digital marketing strategy for your website. The strategy includes plans for improving the website’s performance and user experience, tactics for increasing visibility and driving traffic to the site, as well as a plan for creating and distributing engaging, relevant content and utilising social media and other digital channels to reach your target audience.
IMPLEMENTING & MEASUREMENT
We research and analyse your competitors’ websites and digital marketing strategies. This helps us understand their strengths and weaknesses, as well as identify opportunities for your website to stand out. By understanding what your competitors are doing, we can identify areas where your website may be lacking in comparison and areas where you many have a competitive advantage.
REPORTING & OPTIMISATION
Digital marketing efforts. These reports are tailored to your specific goals and objectives, and provide in-depth analysis of key performance indicators (KPIs) such as website traffic conversions and engagement. We highlights areas of success and opportunities for improvement. Based on this data, we work with you to optimise the strategy and tactics to drive even better results.
results so far
Increase In Organic Rankings
Our SEO approach was built to deliver long-term, sustainable growth. We refined on-page content, enhanced technical performance, and developed targeted, location-based service pages — all designed to improve local rankings.
- Position 1 for "dentist sydney cbd"
- Increased keywords ranking in the top 3 positions by 400%
- 37% increase in organic traffic
Optimising The Website For Conversions
We optimised the website with a clear focus on improving user experience and conversions. This included refining the page structure, enhancing form placements, and implementing key CRO updates. As a result, we saw:
- 25% increase in conversion rate
- 27% increase in leads
- 22% decrease in bounce rate
Our Clients
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