SEO in Lane Cove West
Lane Cove West is the business park and light industrial half of the municipality, sharing a postcode with the village centre next to it. The customers are different enough that the two should never be marketed the same way.
- CouncilLane Cove Municipal
- Postcode2066
- RegionThe North Shore
- Nearest officeMascot, NSW
Business park and light industrial, trade suppliers, corporate offices.
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The commercial half of a shared postcode
Lane Cove and Lane Cove West sit inside the same small council area and share the 2066 postcode, but they sell to different people. The village is retail, hospitality, medical and professional services aimed at residents. Lane Cove West is a business park and light industrial pocket holding trade suppliers and corporate offices, and its customers are largely other businesses.
That difference is what makes two pages defensible. It is also what most sites get wrong: a business with a Lane Cove West address writes a page about serving Lane Cove, which competes with its own other page and speaks to a buyer it does not have.
For the commercial side the geography is also wider. A trade supplier or a corporate service here draws from across the lower North Shore and beyond, because business buyers select on capability and availability first and convenience second. So the pages should lead with what is supplied, and the suburb is a qualifier rather than the subject.
Where we would start in Lane Cove West
These follow from being the business-facing half of a shared postcode.
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01
Point this page at the business buyer
If it addresses the same reader as your Lane Cove page, one of them is redundant and both are weaker for it.
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02
Lead with capability, not location
Business buyers search what they need. The address reassures them afterwards.
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03
Set the catchment wider than the village
Commercial customers travel further and select differently. A radius drawn for a retail business understates this market.
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Lane Cove West and nearby
Where this sits
What we do
Frequently asked questions about Lane Cove West
Do you work with businesses in Lane Cove West?
Yes, and in Lane Cove itself. Both are covered from our Mascot office.
Should we have a page for Lane Cove and one for Lane Cove West?
Only if they address different buyers, which here they legitimately can. If both describe the same service to the same reader, keep one.
Our customers are other businesses. What changes?
The vocabulary, the depth and the geography. Business buyers search capability first, read more before deciding, and will travel further than a retail customer.
Does sharing a postcode cause problems?
Only if the content does. The postcode is not what confuses anything, two near-identical pages are.
What does an SEO campaign in Lane Cove West cost?
It follows how many service or product lines need their own pages, since this is a content job more than a competitive one.
Talk to us about Lane Cove West
Send us both of your Lane Cove pages, and we will tell you whether they are aimed at two customers or at the same one twice.
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