SEM Packages Australia
SEM Packages That Put The Price On The Page
You shouldn't need a sales call to find out what search marketing costs. Our SEM packages start at $1,000 a month for Starter, $2,000 for Growth and $4,000 for Scale, with your ad spend paid straight to Google on top.
- Google Certified Partners
- 200+ Australian businesses scaled
- Clients average +86% more conversions
Get Free Growth Plan! See Paid Search Results
- +86% More conversions on average
- -39% Lower cost per lead on average
- +79% Higher conversion rate on average
Averages of the figures published on our 24 paid search case studies
Trusted by Businesses Ready to Grow
Businesses come to us after comparing price tables that never said what the fee actually buys.
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WHAT AN SEM PACKAGE IS
The Fee Pays For The Work. Google Gets The Ad Spend.
An SEM package is a monthly fee for managing search engine marketing, the paid ads on Google and Microsoft Bing, with the work written into a scope. The fee pays for conversion tracking, account structure, keywords and negative keywords, ad copy, bidding, budget management and reporting. The ad spend is separate and billed by Google, so the total monthly cost of SEM is the management fee plus the ad spend.
Every package is Google Ads management at its core, and most of our retainers sit between $1,000 and $4,000 a month plus ad spend, the same range as our PPC management across Google, Microsoft and Meta. What moves a business between Google Ads packages is the work: how many campaign types run, how much creative is needed, the state of the account, the size of the product feed and whether tracking and landing pages need building first.
SEM PACKAGES AND PRICING
Three Google Ads Packages, From $1,000 A Month
SEM packages in Australia cost from about $500 a month for an entry package to $5,000 or more for enterprise management, plus ad spend. Ours start at $1,000 a month, and most of our retainers sit between $1,000 and $4,000.
What SEM Management Costs Across Australia
- Freelancer and entry packages $500 to $1,500 a month
- Agency management $1,500 to $4,000 a month
- Enterprise and multi-channel $5,000+ a month
- Uppercut Digital $1,000 to $4,000 a month
Market bands from Australian agency pricing guides published in 2026. Management fees only; ad spend is paid to Google on top.
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Starter
From$1,000a month plus ad spend
One location or one offer, on Google Search only.
- Conversion tracking set up in GA4 and Tag Manager
- Google Search campaigns built around buying intent
- Keyword research and negative keyword lists
- Responsive search ads written and tested
- Input on the landing page for every campaign
- A live Looker Studio report
- The account in your name, with no lock-in contract
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Growth
From$2,000a month plus ad spend
Several services or locations, with Search plus Performance Max or Shopping.
- Everything in Starter
- Performance Max or Shopping from your Merchant Center feed
- Microsoft Ads running alongside Google
- Campaigns split by service or location
- Call tracking and offline conversion import where needed
- A monthly report on cost per acquisition by campaign
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Scale
From$4,000a month plus ad spend
Multi-channel search, Shopping, YouTube and remarketing.
- Everything in Growth
- Search, Shopping and Performance Max on Google and Microsoft
- YouTube ads shown to the audiences that already search
- Display remarketing with frequency caps
- Higher creative volume for video and display
- Landing page work matched to each campaign
- Budget moved between channels on cost per acquisition
What You Pay Each Month
- $1,000Management fee
- $3,000Ad spend paid to Google
- $4,000Total a month
An example, not a recommendation: the ad spend is yours to set, and Google bills it directly.
FLAT FEE VS PERCENTAGE OF SPEND
Percentage Fees Follow Your Budget. Flat Fees Follow The Work.
Google Ads management cost is usually priced one of two ways, and the difference shows up the month your budget grows.
Percentage Of Ad Spend
Common across the market- How it is calculated
- A share of what you spend with Google each month
- When your budget grows
- The fee rises with it, for the same work
- When you cut spend
- The fee falls, whatever the work involves
- The agency’s incentive
- More spend recommended means more fee
- Typical market figure
- 10 to 20 per cent of monthly ad spend
- What you know upfront
- A fee that moves every month
Flat Management Fee
How Uppercut Digital charges- How it is calculated
- A fixed monthly fee for a written scope
- When your budget grows
- The fee stays put unless the scope changes
- When you cut spend
- The same fee for the same scope of work
- The agency’s incentive
- Spend only where it returns customers
- Typical market figure
- About $1,500 to $4,000 a month at agencies
- What you know upfront
- The exact fee, in writing, before you start
Market figures from Australian agency pricing guides published in 2026.
How We Scope Before We Quote
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01
Look At The Account
Read-only access to what's running now: tracking, search terms, structure and spend. Most of what decides which package fits is visible in the first hour.
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02
Work Out The Unit Economics
What a customer is worth and what you can afford to pay for one. Without that number nobody can say whether a budget, or a package, makes sense.
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03
Put The Scope In Writing
Channels, deliverables, reporting and account ownership, with any one-off setup priced separately from monthly management so you can decide on each.
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04
Agree Success And Report On It
The measure, usually cost per acquisition, is agreed before work starts and tracked in a live Looker Studio report, not picked afterwards from whatever improved.
WHAT EVERY PACKAGE INCLUDES
What Every SEM Package Includes
Whichever package you choose, everything below comes with the monthly management fee. Ad spend is paid to Google, and rebuilding an account that can't be managed as it stands is scoped separately.
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Before launch
Tracking And Set Up
- An account and tracking audit before anything changes
- GA4, Google Tag Manager and conversion tracking set up properly
- Account structure built around how you sell
- Keyword research and negative keyword lists
- The scope of the work written down
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Every month
Campaign Management
- Search terms reviewed and negative keywords added
- Bid strategy and budget management
- Ads and assets written and tested
- Input on the landing pages your ads send traffic to
- Every change explained in plain English
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Always yours
Reporting And Ownership
- A live Looker Studio dashboard
- A monthly report on cost per acquisition
- Ad accounts held in your name, with full access
- Conversion history that stays if you move on
- No lock-in contract
Shopping, Performance Max, Microsoft Ads, YouTube and remarketing are added by package, as the three packages above show.
What Paid Search Management Has Returned
Every figure below is published on that client’s own case study page.
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Read the Dr Leak Plumbing case study
Case Study
Search campaigns rebuilt around qualified trade enquiries.
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105%
- Increase In Conversions
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40%
- Drop In Cost Per Lead
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Read the Sydney Refrigeration Services case study
Case Study
A low-budget Google Ads campaign, shortlisted at the 2026 APAC Search Awards.
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150%
- Increase In Conversions
- $8
- Cost Per Acquisition
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Read the All Home Filtration case study
Case Study
Google Search for a home water filtration business.
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195%
- Increase In Conversions
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39%
- Drop In Cost Per Acquisition
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Read the Element Fitness case study
Case Study
Local search campaigns for gym membership enquiries.
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69%
- Increase In Conversions
- $30
- Cost Per Acquisition
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-
Read the LY Lawyers case study
Case Study
Search campaigns for a criminal and traffic law firm.
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72%
- Increase In PPC Leads
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58%
- Decrease In Average CPC
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-
Read the bodytonix case study
Case Study
Shopping and search for a supplements retailer.
- $10:1
- ROAS On Google Ads
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302%
- Increase In Total Site Revenue
Get Free Growth Plan! View Case Studies
WHY CHOOSE UPPERCUT
The Uppercut Difference
Four values we're held to, and what each one changes about how a search package is sold and run.
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Results Over Reports
A package is judged on enquiries, sales and cost per acquisition, not on clicks, and every result we publish is backed by real client numbers.
+86% more conversions on average, across 24 published case studies
- Most agencies
- Package tiers sold on clicks and impressions
- Uppercut Digital
- Packages judged on customers and cost per acquisition
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Transparent Communication
The price is on this page, the scope is in writing, and you see the account and the spend for yourself.
- Most agencies
- Prices held back until the sales call
- Uppercut Digital
- Prices published and the scope written down before you sign
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Strategy Built Around Your Goals
The package is chosen from your margins, your market and what a customer is worth, not from the size of your budget.
- Most agencies
- The same tier for every business at that spend
- Uppercut Digital
- A package matched to your unit economics and goals
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No Lock-In Contracts
We earn the account every month. There's no lock-in contract, and the ad accounts stay in your name with their history intact.
Rated 5.0 on Google, from 120+ reviews
- Most agencies
- A minimum term and ad accounts the agency keeps
- Uppercut Digital
- No lock-in contracts, and the accounts stay yours
A Google Partner Shortlisted For PPC In 2026
Uppercut Digital is a Google Partner, a status Google gives agencies on account performance, ad spend and certified staff, and a Bing Partner for Microsoft Ads. The paid search work below was shortlisted at the APAC and Global Search Awards.
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2026
APAC Search Awards
Finalist
Best Use of Search - Retail / eCommerce (PPC) for CheekyGlo
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2026
APAC Search Awards
Finalist
Best Local Campaign (PPC) for The Dental Practice
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2026
APAC Search Awards
Finalist
Best Low Budget Campaign (PPC) for Sydney Refrigeration Services
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2026
Global Search Awards
Finalist
Best APAC PPC Campaign for Ergobaby
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2026
Global Search Awards
Finalist
Best Use of Search - B2B (PPC): Small for The Cafe Furniture Company
Straight Answers On SEM Pricing
What the price covers, when a package is the wrong buy, and who we turn away.
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Get your package scoped
How Our SEM Package Pricing Works
Starter starts at $1,000 a month, Growth at $2,000 and Scale at $4,000, and most of our retainers sit between $1,000 and $4,000 a month. Ad spend is paid to Google or Microsoft directly on top. We charge for scope, not a percentage of spend, so the fee doesn't rise because your budget did. Any one-off setup, such as rebuilding an account, is scoped separately and agreed in writing first. No lock-in contracts, and the accounts stay in your name. Pricing last reviewed September 2026.
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When A Package Is Not The Right Fit
If the ad budget is too small for the account to learn, the fee eats the return, and we will tell you that before you sign rather than take the work. If nobody searches for what you sell, search ads have nothing to bid on. If the landing page can't take an enquiry, that gets fixed first.
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Who We Are Not The Right Fit For
Anyone choosing the cheapest package on the page rather than the one that fits the work. Businesses that want clicks and impressions reported as the result, or a guaranteed cost per lead before a dollar has been spent. We would rather say no than sell a package we can't stand behind.
Ready To Scale Your Business?
Let’s build a strategy focused on real growth, qualified leads, and measurable business results.
Get Free Growth Plan!What Clients Say About Working With Us
Verbatim Google reviews from the businesses we run paid search and SEO for.
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Online Sales More Than Doubled!
I was initially recommended Uppercut Digital Agency by a company in Sydney that I very much trust and I was not disappointed from the start. My company is in Perth and Jeremy has helped me to increase our online sales by more than double within a 3-month period.
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Amazing Results & Transparent Process!
Genuinely couldn’t speak highly enough of these guys. They offer an all in one SEO & Digital Marketing solution for my business and I have seen some really amazing results in terms of growth & revenue.
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Strategies Built For Our Industry!
The team at Uppercut Digital are absolute legends. Unlike some other marketing agencies, they invest a lot of time to structure custom strategies which actually work in our industry. 10/10 communication & responsiveness.
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Better-Quality Leads & More Traffic!
Honestly had a great experience working with this team. … They helped improve our online presence pretty quickly, and we started seeing more traffic and better-quality leads within a short time.
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Drastically Improved Our Performance!
Highly recommend working with Uppercut Digital, they have helped us drastically improve our paid advertising and SEO within months. They are responsive, attentive, and willing to put in the work to get results!
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Spend Less, Get More Leads!
Jeremy and Dylan have been a massive help to my business. … They’re exceptionally knowledgeable, focusing on the fundamentals of setting up effective campaigns and then optimising them (allowing you to spend less, but receive more leads).
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An Absolute Pleasure To Work With!
The guys at Uppercut Digital have been an absolute pleasure to work with! For both Meta Ads and SEO management, they have improved our lead acquisition tremendously. They are also a very professional, reliable and trustworthy team.
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Responsive, Professional & Clear!
We’ve had a great experience working with Uppercut Digital. The team is responsive, professional, and always willing to explain their strategy and answer any questions. They’ve helped us with our website, Google Ads, and SEO, and communication has been excellent throughout.
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A Game-Changer Six Months In!
6 months in with Uppercut Digital has been a game-changer. These legends bring fire to every campaign, always a step ahead and pushing the limits. If you want results and a team that gets it, these are your people.
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Above And Beyond On Everything!
Have worked with Dylan and the guys from Uppercut for 5 months now with my business. They have gone above and beyond on everything we have requested and have been outstanding with communication and resolving any issues we have had along the way.
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They Think Like Business Owners!
Uppercut Digital is a highly driven and enthusiastic team. Each member brings a different focus to the table, which really widens their scope and expertise. As business owners themselves, they understand and appreciate the importance of driving results for their clients.
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Our Highest Ranking Yet!
Shoutout to Uppercut Digital! We hit our highest ranking yet, and it’s all thanks to the incredible work of our digital marketing team, Jeremy and Dylan! From day one, they’ve brought smart strategies, creative ideas, and a serious commitment to helping our business grow.
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Scaling Our Brand To The Next Level!
Uppercut Digital has been optimising our Facebook, Google & SEO ads which has helped generate consistent revenue to our business. … Their consistent work has been crucial in scaling our brand to the next level.
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Excellent Results On Ads & SEO!
We’ve been working with Uppercut Digital over the past few months on both Google Ads and SEO, and the results have been excellent. … The ads have already generated strong leads, and overall, we’re very happy with the results. Highly recommend.
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Transparent & Results Orientated!
I’ve been working with Justin for the last couple of months and he has gone above and beyond to answer any questions that I had and to make sure all my ads were running optimally. He has been transparent and results orientated! Thanks so much for everything!
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Wish We’d Found Them Sooner!
Great experience, highly recommend their services. Their communication, attention to detail, prompt responses to all our questions/queries was top level. Dylan is a true professional, wished we had found Uppercut earlier.
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Honest With Our Budget!
Loved working with Uppercut especially Ryan and Justin. They were very honest, if something wasn’t working they would adjust our fees or ad spend. They didn’t waste our money. They were always available to chat about concerns.
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Best Agency in Sydney!
Best ads/SEO agency in Sydney! We’ve tried over 5+ digital advertising agencies and Uppercut has by far been the best from a results and professionalism standpoint. They are very on top of their accounts and actually care about their clients as though it were their own businesses.
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More Customers From SEO & Ads!
Uppercut Digital did an amazing job boosting our pawn shop’s online presence. Our Google rankings improved, and we’re getting more customers thanks to their SEO and ads. Highly recommend them for anyone looking to grow their business online!
SEM Management Across Australia
Based in Sydney and working Australia-wide, we manage search engine marketing for businesses in every state from our offices at Mascot and Gregory Hills. Campaigns target the area you actually serve, from a suburb radius for a clinic to the whole country for an online store, and SEO is scoped as its own service.
- Darwin, NT
- Perth, WA
- Adelaide, SA
- Melbourne, VIC
- Hobart, TAS
- Canberra, ACT
- Sydney, NSW
- Newcastle, NSW
- Gold Coast, QLD
- Brisbane, QLD
- Sunshine Coast, QLD
SEM Package Questions, Answered
The questions Australian businesses search before they buy an SEM or Google Ads package.
How Much Do SEM Packages Cost In Australia?
SEM packages in Australia usually cost about $500 to $1,500 a month for entry and freelancer packages, $1,500 to $4,000 for agency management and $5,000 or more for enterprise work, plus ad spend. Our Starter, Growth and Scale packages start at $1,000, $2,000 and $4,000 a month, and most of our retainers sit between $1,000 and $4,000.
Is Ad Spend Included In An SEM Package?
No, ad spend is paid to Google or Microsoft separately, so your total monthly cost is the management fee plus the ad spend. On our Starter package with $3,000 of Google ad spend, for example, you would pay $1,000 to us and $3,000 to Google, $4,000 a month in total. The ad budget is yours to set and change.
What Does Google Ads Management Cost Per Month?
Google Ads management at an Australian agency usually costs about $1,500 to $4,000 a month; ours starts at $1,000, and most of our retainers sit between $1,000 and $4,000. Some agencies charge a flat fee and others a percentage of ad spend, commonly 10 to 20 per cent. We charge a flat fee for scope, so it doesn't rise when your budget does.
What Is The Difference Between Basic And Advanced SEM Packages?
Ours run from Starter at $1,000 a month to Growth at $2,000 and Scale at $4,000, each plus ad spend. A basic package covers one channel and a simple account, usually Google Search for one location or offer. Advanced packages add Shopping or Performance Max, Microsoft Ads, YouTube, remarketing and more creative, because each adds work to manage.
Do SEM Agencies Charge A Percentage Of Ad Spend?
Many do, commonly 10 to 20 per cent of monthly ad spend, which means the fee rises whenever the budget does. We charge a flat monthly fee for a written scope instead, so our fee only changes when the work changes, and a recommendation to spend more never pays us more.
How Much Ad Spend Do I Need For An SEM Package?
Enough to buy the customers you want at a cost per acquisition you can afford, so multiply that cost by the number of new customers you want each month. The result should be several multiples of the management fee. If your budget is too small for the account to learn, we'll tell you before you sign rather than take the work.
Is There A Setup Fee For An SEM Package?
Sometimes, depending on the account. Setup is scoped separately from monthly management, and we price it in writing before any work starts. A clean account may need very little before it can be managed, while one with broken tracking and no structure needs rebuilding first. Either way it's stated up front, so you can see what's one-off and what's ongoing.
Do SEM Packages Have Lock-In Contracts?
Ours don't: every package runs with no lock-in contract, and the Google Ads and Microsoft Ads accounts stay in your name, with your billing and your conversion history. If the work stops earning its place you can stop, and you keep everything the account has learned. Ask any agency who owns the account before you sign.
What Is Included In Google Ads Management?
Google Ads management covers conversion tracking, account structure, keywords and negative keywords, ad copy, bid and budget management, landing page input and reporting on cost per acquisition. Every package of ours includes those, plus a live Looker Studio report and the account held in your name, and the higher packages add Shopping, Microsoft Ads, YouTube and remarketing.
Is SEM The Same As Google Ads?
Mostly, in Australia: SEM is paid advertising on search engines, and for most businesses that means Google Ads, often with Microsoft Ads alongside. SEO is the unpaid side of search and is priced separately. An SEM package covers the paid search campaigns, the tracking behind them and the reporting on what they return.
Let’s Match You To The Right Package
Tell us what you sell, what a customer is worth and what you are running today, and we will come back with the package that fits and a scope built on those numbers.
Let’s knock out the competition..
