What A Search Campaign Actually Costs
We do not publish a price list, and this page explains why rather than hiding it. What sets the figure is your competition, your margins and the state of the account, and none of those are the same twice.
Trusted by Businesses Ready to Grow
Businesses come to us having read three price tables and still not knowing what is inside any of them.
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WHY CHOOSE UPPERCUT
A Price List Would Be Easier And Less Honest
A published tier tells you what an agency will charge, not what it will do. The same monthly figure buys a very different amount of work depending on how many channels are running, how much creative is needed and how much of the account has to be rebuilt before it can be managed.
Over 300 Businesses Scaled Locally
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Ad Spend Is Not Our Fee
They are two different numbers and they should be able to move independently. Tying our fee to your spending more is a conflict of interest with a nice name.
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Scope Is Written Down
Which channels, what is produced each month, who does what and what you get. A proposal that cannot answer those is a price, not a scope.
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No Lock-In Contracts
If the work is not earning its place you should be able to stop. A contract that prevents that mostly protects the agency.
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The First Month Is Different
Inherited accounts usually need structural work before management means anything, and that is stated up front rather than discovered later.
What Sets The Number
How Many Channels
One search account is a different job from search, shopping, video and two paid social platforms managed as one budget.
How Much Creative
Search copy is cheap to produce. Video and paid social consume creative continuously, and that production is usually the largest variable.
The State Of The Account
A clean account can be managed from month one. One with broken tracking and no structure needs rebuilding first, and pretending otherwise wastes your budget.
Catalogue And Feed Complexity
Ten products and ten thousand are not the same amount of work, whatever the ad spend.
How Much Sits On Your Site
If landing pages and tracking need building as well, that is real work and it belongs in the scope rather than in a footnote.
How We Scope Before Quoting
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Look At The Account
Read-only access to what is running now. Most of what decides the fee is visible in the first hour.
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Establish The Unit Economics
What a customer is worth and what you can afford to pay for one. Without that number nobody can say whether any budget is sensible.
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Define The Scope In Writing
Channels, deliverables, cadence and ownership. Priced against that rather than against a tier.
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Separate Setup From Management
So you can see what is one-off and what is ongoing, and decide on each.
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Agree What Success Means
The measure is agreed before the work starts, not selected afterwards from whatever improved.
Real Paid Media Results For Australian Businesses
Published figures from Dr Leak Plumbing’s own case study rather than an agency average.
- 105%
- Increase In Conversions
- 40%
- Drop In Cost Per Lead
- 55%
- Increase In Conversion Rate
- +300%
- Increase In Quality Scores
Search Marketing Across Industries
What a sensible budget looks like changes enormously with the value of a customer.
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Dental And Medical
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Trades
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Property
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Ecommerce
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Legal
Campaigns And What They Returned
Each figure is published on that client’s own case study page.
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Google Ads built around qualified trade enquiries.
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105%
- Increase In Conversions
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40%
- Drop In Cost Per Lead
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Performance marketing for an activewear label.
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31%
- Increase In Total Orders
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+30%
- Growth In Total Sales
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Organic and paid growth for a beauty brand.
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83%
- Top 3 Position Keywords
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119%
- Organic Traffic
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Get Free Growth Plan!Frequently Asked Questions
Find answers to common questions
Why Will You Not Publish Your Prices?
Because a number without a scope is not information. The same monthly figure buys very different work depending on channels, creative volume and the state of your account, and we would rather tell you what the work is.
Do You Charge A Percentage Of Ad Spend?
We would rather not. It means our fee rises when you spend more, whether or not spending more is the right call, and those two decisions should be independent.
Is There A Minimum Spend?
Not a fixed one, but there is a point below which paid media cannot gather enough data to be managed properly. We will tell you if you are under it rather than take the work.
What Is Included In Management?
Strategy, structure, keyword and audience work, ad production, bid and budget management, reporting, and input on the pages the traffic lands on. It is written into the scope so there is no argument about it later.
Do You Lock Us Into A Contract?
No lock-in contracts. We would rather keep the work by being worth keeping.
Who Owns The Ad Accounts?
You do. Accounts stay in your name and your billing, and you keep the conversion history and the learning if you move on.
Let’s Scope It Properly
Tell us what you sell, what a customer is worth and what you are running today, and we will come back with a plan built on those numbers.
Search Marketing For Australian Businesses
We manage paid media for clients across Australia from our Sydney offices at Mascot and Gregory Hills.
- Darwin, NT
- Perth, WA
- Adelaide, SA
- Melbourne, VIC
- Hobart, TAS
- Canberra, ACT
- Sydney, NSW
- Newcastle, NSW
- Gold Coast, QLD
- Brisbane, QLD
- Sunshine Coast, QLD
Ready For A Number That Means Something?
Give us read-only access to your account and we will scope the work before either of us talks about price.
