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Free tools

Tools That Answer A Real Question

Free, no sign-up, and no lead form. Each tool answers a question people actually ask us before they are ready to talk to anybody. A tool that needs to inspect a public URL says exactly what it sends before you run it.

What Is Here

8 tools, free to use.

  • Google Ads Budget Calculator

    Start with an ad budget or a sales target. Estimate clicks, leads, orders and contribution for lead generation or eCommerce, compare scenarios and export your plan in AUD.

    Who it is for
    Australian businesses planning Google Ads spend or checking whether their targets and margins add up.
    What it will not do
    It models your assumptions. It does not forecast auction demand, quote management fees or guarantee results.

    Open the Google Ads Budget Calculator

  • SEO Cost Calculator

    What SEO actually costs in Australia, and what a budget buys. Converts a monthly figure into hours of senior work at published market rates, then works out how many customers it has to win back to cover itself.

    Who it is for
    Anyone holding a quote and wondering whether it is reasonable.
    What it will not do
    It does not quote you, and it is not a lead form.

    Open the SEO Cost Calculator

  • Redirect Checker

    Follow a public URL from the first response to the final page. See every status code, redirect destination, response time and canonical mismatch in one ordered chain.

    Who it is for
    Anyone checking a migration, a changed URL or a redirect that does not behave as expected.
    What it will not do
    It checks one public URL at a time. It does not crawl or change your website.

    Open the Redirect Checker

  • Google Review Link & QR Generator

    Turn Google’s own review URL or a Place ID into a direct review link and a clean QR code. Copy the destination or download a print-ready PNG or SVG.

    Who it is for
    Businesses adding a review request to email, SMS, invoices, counter cards or signage.
    What it will not do
    It does not shorten, track or store the link, and it does not screen customers by sentiment.

    Open the Google Review Link & QR Generator

  • Australian Schema Generator & Checker

    Build a connected JSON-LD graph for an Australian local business, service, person or article, or check existing schema for syntax, entity and policy risks.

    Who it is for
    Business owners, marketers and technical SEOs who need grounded schema with Australian defaults.
    What it will not do
    It does not publish markup, promise rich results or replace testing the finished live page in Google and Schema.org validators.

    Open the Australian Schema Generator & Checker

  • Plain-English Website Speed Test

    Run a fresh Google Lighthouse test, see the main loading metrics and turn only the material time or byte savings into a ranked repair queue.

    Who it is for
    Business owners, marketers and developers who need to know what to fix first and who normally owns it.
    What it will not do
    It tests one public page at a time. A lab score is not a revenue forecast and does not guarantee rankings or conversions.

    Open the Plain-English Website Speed Test

  • One-Page SEO Checker

    Inspect one public page for crawl and index signals, search snippet copy, heading structure, body copy, links, image text and schema. Every finding includes the evidence that triggered it and the likely owner of the fix.

    Who it is for
    Business owners, marketers and web teams who need a practical page-level repair list without an unexplained score.
    What it will not do
    It reads one initial HTML response. It does not crawl the whole site, execute page JavaScript or guarantee rankings.

    Open the One-Page SEO Checker

  • Broken Link Checker

    Check one page or a bounded small-site crawl for broken and redirecting links. See the exact source page, destination, HTTP outcome and final URL, then export the evidence as CSV.

    Who it is for
    Site owners, marketers and web teams repairing content, templates or migration gaps.
    What it will not do
    It reads links in server-returned HTML, does not execute page JavaScript and caps the free small-site crawl at eight pages and sixty links.

    Open the Broken Link Checker

Why These Are Free

Worth saying plainly, because free usually has a catch.

  • No sign-up, and no lead data collected

    You do not give us a name, an email or a phone number to see a result. Calculators run in your browser. A diagnostic tool may send the public URL it needs Uppercut’s server to inspect, and the tool says so before you run it. We do not save that input or turn it into a lead.

  • They are useful even if you never call us

    A tool that only works as a sales argument is a sales argument. These are built to be worth using on their own, including to sanity-check a quote from somebody else.

  • They show their working

    Every number comes from either a published market rate, which is cited and dated on the page, or from arithmetic on the figures you enter. Calculator scenarios depend on the assumptions you enter. They are not promises about what a campaign will return.

Want The Answer For Your Site?

The tools are general. If you want the version that accounts for your market, your site and where you are starting from, send it over and we will tell you what we see.

Get a scoped quote

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