We work with businesses inside Norwest Business Park and the surrounding Hills Shire. Norwest is not a high street, and almost every assumption behind ordinary local SEO advice depends on it being one.
Corporate head offices, medical and specialist suites, finance and professional services inside Norwest Business Park.
From ambitious local brands to established national businesses, companies choose Uppercut to grow.
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A shopfront does a great deal of marketing without being asked. People walk past, notice the sign, remember the name, and turn up later having never searched for anything. A business park does none of that. Nobody walks past a Norwest office, and the tenants are behind reception in buildings that look much like each other from the road.
That makes search close to the only discovery channel a Norwest business has, alongside referral. It also raises the stakes on every part of it, because there is no fallback channel quietly making up the difference when the search side is neglected.
The second difference is who is buying. Norwest holds corporate head offices, medical and specialist suites, finance and professional services, and in most of those the customer is another business. That changes the search terms, which are commercial and specific rather than casual. It changes the page, which has to satisfy somebody building a shortlist rather than somebody choosing between two nearby options. And it changes who has to be convinced, because a business purchase usually involves more than one person and the page has to survive being forwarded.
The medical suites are their own case again. Advertising a regulated health service in Australia is constrained in ways ordinary service copy is not, so the same page structure that works for a finance firm along the road cannot simply be reused.
These follow from a market with no walk-in trade and a business buyer.
The reader is comparing you against two or three others and will forward the page. It has to answer scope, process and fit rather than convenience.
Business buyers search what they need first and where second, so the service terms carry the intent and Norwest qualifies it.
The two share a postcode and a boundary, and pages that do not distinguish their intent end up competing with each other rather than with anyone else.
These are Sydney businesses rather than Norwest ones, and they are here because professional services and dental are two of the sectors this precinct is built on. Both sets of figures are published on their own case studies.
72%
Increase in PPC leads
300%
Increase in top 3 position keywords
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Yes, inside the business park and across The Hills Shire generally. Our office is at Mascot and we have a second at Gregory Hills.
The profile still matters, because it confirms you exist and where, and it appears when people search your name. What changes is that it is not the main lever. The commercial search terms are.
By pointing them at different intents rather than different suburb names. Two pages saying the same thing about adjacent addresses will split the same demand between them.
Substantially. The buyer is building a shortlist and usually has to justify the choice to someone else, so the page has to answer scope and process questions that a consumer page never raises.
Business-to-business work is usually a deeper and narrower job than a consumer campaign, so the shape differs more than the price does. It depends on how contested your service terms already are.
Tell us who signs off on buying what you sell, and we will look at what those people are actually searching for.
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