Remarketing Agency Australia
Remarketing Agency That Brings Back The Right Visitors
Most people leave your site without buying, and plenty of them were never going to. We run remarketing and retargeting across Google, YouTube, Meta and LinkedIn for the ones who were close, exclude everyone who already bought, and report on the sales it adds.
- Google Certified Partners
- 200+ Australian businesses scaled
- Clients average +103% more conversions
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- +103% More conversions on average
- -39% Lower cost per lead on average
- +89% Higher conversion rate on average
Averages of the figures published on our 26 paid media case studies
Trusted by Businesses Ready to Grow
Businesses come to us with a remarketing campaign that has run for years, showing one banner to every visitor, including the people who already bought.
View Case Studies
WHAT A REMARKETING AGENCY DOES
Following Everyone Is Cheap. Following The Right People Pays.
Remarketing and retargeting are the same job under different platform names: showing ads to people who have already visited your website, watched your videos or bought from you. Google Ads calls it remarketing, while Meta, LinkedIn and most of the industry call it retargeting, so a retargeting agency and a remarketing agency sell the same thing. Good remarketing services are mostly decisions about who to leave out, how long anyone stays on a list and how often they see the ad.
Remarketing is less a separate channel than the second half of the ones you already run. Google Ads management and paid social ads bring the visitors in; Google Ads remarketing and Facebook retargeting bring back the ones who were close, and leave everyone else alone. Every audience, pixel and ad account we build stays in the client’s name.
Remarketing Across Google, YouTube, Meta And LinkedIn
Each network brings people back in a different place. We start where your visitors spend their time, and every platform gets the same buyer exclusions.
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Display Remarketing
Banners across the Google Display Network for visitors who left, with a frequency cap and a short membership window.
Display ads agency -
Search Remarketing (RLSA)
Remarketing lists for search ads: higher bids, or broader keywords, only for people who already know your brand.
Google Ads agency -
Dynamic Remarketing
The products each shopper viewed, pulled from your Merchant Center feed or Meta catalogue, with recent buyers removed.
Google Shopping agency -
YouTube Remarketing
Video ads for people who visited your site or watched your channel, shown before the next video they pick.
YouTube Ads agency -
Meta Retargeting
Facebook retargeting and Instagram ads for visitors, video viewers and engagers, fed by the pixel and Conversions API.
Facebook Ads agency -
LinkedIn Retargeting
Sponsored posts for people who visited your site, watched a video or opened a Lead Gen Form, for longer B2B deals.
LinkedIn Ads agency -
See what it costs
Tags, Consent And Exclusions Come With Every Account
GA4, Tag Manager, the Meta pixel, Consent Mode and buyer exclusions are fixed before any list is used.
PROSPECTING VS REMARKETING
Prospecting Ads Find New People. Remarketing Ads Finish The Sale.
Prospecting through PPC management fills the lists and remarketing works them, so most accounts need both, judged on different numbers.
Prospecting Ads
Search, social and video for new customers- Who sees the ad
- People who have never visited you
- Where the audience comes from
- Keywords, interests and platform targeting
- How big it can get
- As large as the budget can reach
- What the ad has to do
- Earn attention from a standing start
- The main risk
- Paying for reach that never converts
- Success metric
- New customers and cost per acquisition
Remarketing Ads
Audiences on Google, YouTube, Meta and LinkedIn- Who sees the ad
- People who visited, watched or bought
- Where the audience comes from
- Your tags, pixels and customer lists
- How big it can get
- Capped by your own traffic
- What the ad has to do
- Give a reason to come back and finish
- The main risk
- Paying for sales that would happen anyway
- Success metric
- Incremental sales against a holdout
Remarketing can't create demand. When traffic falls the lists shrink with it, so the two are planned together.
A Remarketing Process Built On Exclusions
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01
Tags And Consent
GA4, Tag Manager, the Meta pixel with Conversions API, and Consent Mode are checked first, because a list built on a broken tag is smaller than it looks.
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02
Segments And Windows
Visitors are split by what they did and how long ago. Each segment gets its own membership window, and anyone who bought or enquired is excluded.
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03
Creative Sequences And Caps
A cart abandoner and a first-time reader get different ads. Frequency caps and rotating creative stop one banner following anybody around.
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04
Holdout Tests And Reporting
Part of each audience is held back from the ads, so the Looker Studio report shows the sales remarketing added, not the ones it reached first.
AUDIENCE MEMBERSHIP WINDOWS
How Long Each Platform Keeps An Audience
Every platform lets people stay on a list far longer than most buying cycles last. Pick an audience to see its maximum, the window we usually start with and the trap to avoid.
Website Segments
Google Ads audiences built from the Google tag on your site, used on Search, Display and YouTube. A segment needs 100 active users in the last 30 days to serve.
- Maximum membership
- 540 days, with 30 days as the default
- What we usually set
- 7 to 30 days for carts and forms, up to 90 days for considered purchases
- Watch out for
- A new duration applies to everyone already on the segment, so shortening it removes people at once
Customer Match
Your customer emails and phone numbers, uploaded to Google Ads and matched to Google accounts, for win-backs, upsells and buyer exclusions.
- Maximum membership
- 540 days from when a member was added or refreshed, since April 2025
- What we usually set
- A fresh upload or CRM sync each month, with buyers kept as exclusions
- Watch out for
- A list needs 100 members added or updated in 540 days, so a stale upload stops serving
Meta Website
Custom audiences from the Meta pixel and Conversions API: page visitors, product viewers and people who added to cart, for Facebook and Instagram.
- Maximum membership
- 180 days for visitors, pages and most pixel events
- What we usually set
- 14 to 30 days for add to cart, 60 to 180 days for page visitors
- Watch out for
- Browser and iOS tracking limits shrink pixel-only lists, so Conversions API sends events too
Meta Purchases
Audiences built on the Purchase event, used to keep past buyers out of prospecting or to offer them the next product.
- Maximum membership
- 2 years (730 days) for purchase events
- What we usually set
- A long window as an exclusion, a short one for a repeat-sale offer
- Watch out for
- Meta moved existing 180-day purchase audiences to 730 days in May 2026, widening old exclusions
Matched Audiences from the LinkedIn Insight Tag, video views and Lead Gen Form opens. An audience needs 300 members before it can be used.
- Maximum membership
- A lookback of 365 days, 30 days at the shortest
- What we usually set
- 90 to 180 days, because B2B decisions take longer
- Watch out for
- Short lookbacks on a small site rarely reach 300 members, so segments are combined
Maximums checked in September 2026 against Google Ads Help, Meta Business Help and LinkedIn Marketing Solutions Help.
The Audiences Worth Paying To Bring Back
Pick an audience. Each one gets its own platforms, window, cap and exclusion, and each is judged on a different number.
Where we show it
- Dynamic remarketing
Search remarketing (RLSA)
Rules we set
Short membership window
Purchasers excluded
Frequency cap
We report on
Recovered orders and cost per acquisition
The shortest window and the most direct ad, and anyone who completes the order leaves the list.
Where we show it
Advantage+ catalogue ads- Display remarketing
Rules we set
Products pulled from the feed- Window set by the buying cycle
- Cart abandoners excluded
We report on
Incremental revenue and return on ad spend
They see the products they looked at, and stay out of the cart list so nobody gets both sequences.
Where we show it
- Search remarketing (RLSA)
- Meta retargeting
Rules we set
Form start tracked as an event
CRM leads excluded- Short membership window
We report on
Cost per qualified lead
A started form is the warmest signal a site has, so the ad answers what stopped them and existing leads are left out.
Where we show it
YouTube remarketing- Meta retargeting
Rules we set
Engaged viewers only- Frequency cap
No site pixel needed
We report on
Site visits and conversions from viewers
Viewers are warm before they reach the site, and the audience keeps growing when a browser blocks the pixel.
Where we show it
- Customer Match
- Meta customer lists
Rules we set
- Excluded from new-customer campaigns
Refreshed from the CRM
Separate repeat-sale budget
We report on
Repeat-purchase rate and customer lifetime value
Kept out of prospecting and given their own campaign, with the next product rather than the one they bought.
Every audience needs enough people to serve: 100 active users in 30 days on Google, 300 members on LinkedIn. Smaller sites start with customer lists and the one or two segments that fill fastest.
Paid Media Results, With The Client Named
Google Ads and paid social accounts for online stores and booking businesses. Every figure below is published on that client’s own case study page.
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Read the Scotch & Soda case study
Case Study
Google Ads and paid social for a fashion retailer.
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118%
- Increase In Total Orders
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58%
- Increase In New Customer Sales
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Read the STAX. case study
Case Study
Search and paid social for an activewear label.
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31%
- Increase In Total Orders
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23%
- Increase In Paid Revenue
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Read the Glowie By Her case study
Case Study
Google Ads and paid social for a beauty brand.
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88%
- Increase In Return On Ad Spend
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56%
- Increase In Conversion Rate
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Read the bodytonix case study
Case Study
Shopping, search and social for a supplements retailer.
- $10:1
- ROAS On Google Ads
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302%
- Increase In Total Site Revenue
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Read the CheekyGlo case study
Case Study
Search and paid social for a skincare label.
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178%
- Increase In Paid Revenue YoY
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+106%
- Growth In Total Revenue YoY
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Read the No Filter Photo Booth case study
Case Study
Paid social for an event hire business.
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124%
- Increase In Service Bookings
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95%
- Increase In Website Conversion Rate
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WHY CHOOSE UPPERCUT
The Uppercut Difference
Four values we're held to, and what each one changes inside a remarketing account.
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Results Over Reports
We're judged on the sales remarketing adds, not on view-through conversions or impressions, and every result we publish is backed by real client numbers.
+103% more conversions on average, across 26 published case studies
- Most agencies
- View-through conversions and platform-reported ROAS
- Uppercut Digital
- Incremental sales and cost per acquisition, tested against a holdout
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Transparent Communication
You see every audience, window, cap and exclusion in plain English, including the segments we switched off and why.
- Most agencies
- An audience list nobody explains
- Uppercut Digital
- Every segment, window and exclusion in a live report
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Strategy Built Around Your Goals
Segments, windows and offers follow how long your customers take to decide and what a sale is worth, not a platform default.
- Most agencies
- One all-visitors list on the default window
- Uppercut Digital
- Windows and caps set by your buying cycle
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No Lock-In Contracts
We earn the account every month. There's no lock-in contract, and the audiences, pixels and ad accounts stay in your name.
Rated 5.0 on Google, from 120+ reviews
- Most agencies
- A long contract and audiences held by the agency
- Uppercut Digital
- No lock-in contracts, and every audience stays yours
THE REPORT YOU GET
A Remarketing Report That Separates Credit From Sales
Same account, same month. Drag the handle to compare a report that counts every sale the ads touched with one that counts the sales they added.
What we send
Monthly remarketing report
- Incremental conversions (holdout) 148 +22
- Cost per acquisition $34 -$6
- Buyers excluded 6,420 +812
- Audience size, 30-day window 41.8K +9%
Carts: keep the 7-day window. Viewers: cut to 30 days. Display: cap at 3 a week.Viewers to 30 days. Cap display.
What most agencies send
Remarketing performance report
- View-through conversions 1,284 +31%
- ROAS 14.2x +2.6
- Impressions 2.1M +18%
- Average frequency 9.4 +2.1
ROAS is at a record high, and frequency is up on every banner.Record ROAS. Frequency up.
A Google Partner, Shortlisted In 2026
Uppercut Digital is a Google Partner, a status you can confirm in Google’s own Partners directory, and our paid search campaigns were shortlisted at the APAC and Global Search Awards in 2026.
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2026
APAC Search Awards
Finalist
Best Use of Search - Retail / eCommerce (PPC) for CheekyGlo
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2026
APAC Search Awards
Finalist
Best Local Campaign (PPC) for The Dental Practice
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2026
APAC Search Awards
Finalist
Best Low Budget Campaign (PPC) for Sydney Refrigeration Services
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2026
Global Search Awards
Finalist
Best APAC PPC Campaign for Ergobaby
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2026
Global Search Awards
Finalist
Best Use of Search - B2B (PPC): Small for The Cafe Furniture Company
Straight Answers Before You Enquire
What remarketing costs, when it's the wrong tool, and who we turn away.
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Get a quote for your account
How Our Remarketing Pricing Works
Most of our paid media management retainers, remarketing included, are priced by scope, depending on the platforms and campaigns involved. The ad budget is paid to Google, Meta or LinkedIn directly on top, and remarketing is usually a small share of it, because an audience can only be as large as your traffic. We charge for scope, not a percentage of spend. No lock-in contracts, and every audience stays in your name. Fee range last checked against our current retainers in September 2026.
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When Remarketing Is Not The Right Answer
Google will serve a list once it has 100 active users in 30 days, but that's the minimum to run, not the size where display remarketing earns its keep. A site with little traffic gets more from PPC management that brings new visitors, plus customer lists and search remarketing. And if the site can't convert the visitors it already has, bringing them back fails too, so the landing page gets fixed first.
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Who We Are Not The Right Fit For
Anyone who wants view-through conversions or platform ROAS reported as the result. Businesses that want every visitor followed for months, whatever it does to the brand. Accounts where buyers can't be excluded because the conversion tracking won't be fixed. We would rather say no than run ads that follow people around.
Ready To Scale Your Business?
Let’s build a strategy focused on real growth, qualified leads, and measurable business results.
Get Free Growth Plan!What Clients Say About Their Paid Media
Verbatim Google reviews from businesses we run Google Ads, paid social and SEO for.
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Online Sales More Than Doubled!
I was initially recommended Uppercut Digital Agency by a company in Sydney that I very much trust and I was not disappointed from the start. My company is in Perth and Jeremy has helped me to increase our online sales by more than double within a 3-month period.
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Amazing Results & Transparent Process!
Genuinely couldn’t speak highly enough of these guys. They offer an all in one SEO & Digital Marketing solution for my business and I have seen some really amazing results in terms of growth & revenue.
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Strategies Built For Our Industry!
The team at Uppercut Digital are absolute legends. Unlike some other marketing agencies, they invest a lot of time to structure custom strategies which actually work in our industry. 10/10 communication & responsiveness.
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Better-Quality Leads & More Traffic!
Honestly had a great experience working with this team. … They helped improve our online presence pretty quickly, and we started seeing more traffic and better-quality leads within a short time.
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Drastically Improved Our Performance!
Highly recommend working with Uppercut Digital, they have helped us drastically improve our paid advertising and SEO within months. They are responsive, attentive, and willing to put in the work to get results!
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Spend Less, Get More Leads!
Jeremy and Dylan have been a massive help to my business. … They’re exceptionally knowledgeable, focusing on the fundamentals of setting up effective campaigns and then optimising them (allowing you to spend less, but receive more leads).
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An Absolute Pleasure To Work With!
The guys at Uppercut Digital have been an absolute pleasure to work with! For both Meta Ads and SEO management, they have improved our lead acquisition tremendously. They are also a very professional, reliable and trustworthy team.
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Responsive, Professional & Clear!
We’ve had a great experience working with Uppercut Digital. The team is responsive, professional, and always willing to explain their strategy and answer any questions. They’ve helped us with our website, Google Ads, and SEO, and communication has been excellent throughout.
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A Game-Changer Six Months In!
6 months in with Uppercut Digital has been a game-changer. These legends bring fire to every campaign, always a step ahead and pushing the limits. If you want results and a team that gets it, these are your people.
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Above And Beyond On Everything!
Have worked with Dylan and the guys from Uppercut for 5 months now with my business. They have gone above and beyond on everything we have requested and have been outstanding with communication and resolving any issues we have had along the way.
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They Think Like Business Owners!
Uppercut Digital is a highly driven and enthusiastic team. Each member brings a different focus to the table, which really widens their scope and expertise. As business owners themselves, they understand and appreciate the importance of driving results for their clients.
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Our Highest Ranking Yet!
Shoutout to Uppercut Digital! We hit our highest ranking yet, and it’s all thanks to the incredible work of our digital marketing team, Jeremy and Dylan! From day one, they’ve brought smart strategies, creative ideas, and a serious commitment to helping our business grow.
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Scaling Our Brand To The Next Level!
Uppercut Digital has been optimising our Facebook, Google & SEO ads which has helped generate consistent revenue to our business. … Their consistent work has been crucial in scaling our brand to the next level.
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Excellent Results On Ads & SEO!
We’ve been working with Uppercut Digital over the past few months on both Google Ads and SEO, and the results have been excellent. … The ads have already generated strong leads, and overall, we’re very happy with the results. Highly recommend.
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Transparent & Results Orientated!
I’ve been working with Justin for the last couple of months and he has gone above and beyond to answer any questions that I had and to make sure all my ads were running optimally. He has been transparent and results orientated! Thanks so much for everything!
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Wish We’d Found Them Sooner!
Great experience, highly recommend their services. Their communication, attention to detail, prompt responses to all our questions/queries was top level. Dylan is a true professional, wished we had found Uppercut earlier.
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Honest With Our Budget!
Loved working with Uppercut especially Ryan and Justin. They were very honest, if something wasn’t working they would adjust our fees or ad spend. They didn’t waste our money. They were always available to chat about concerns.
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Best Agency in Sydney!
Best ads/SEO agency in Sydney! We’ve tried over 5+ digital advertising agencies and Uppercut has by far been the best from a results and professionalism standpoint. They are very on top of their accounts and actually care about their clients as though it were their own businesses.
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More Customers From SEO & Ads!
Uppercut Digital did an amazing job boosting our pawn shop’s online presence. Our Google rankings improved, and we’re getting more customers thanks to their SEO and ads. Highly recommend them for anyone looking to grow their business online!
Remarketing Across Australia
Based in Sydney and working Australia-wide, we run remarketing and retargeting for businesses in every state from our offices at Mascot and Gregory Hills. Campaigns can be limited to the areas you serve, so a clinic reaches its own past visitors nearby and an online store reaches its shoppers across the country. The results are on our client case studies.
- Darwin, NT
- Perth, WA
- Adelaide, SA
- Melbourne, VIC
- Hobart, TAS
- Canberra, ACT
- Sydney, NSW
- Newcastle, NSW
- Gold Coast, QLD
- Brisbane, QLD
- Sunshine Coast, QLD
Remarketing Agency Questions, Answered
The questions Australian businesses search before they hire a remarketing or retargeting agency.
What Is The Difference Between Remarketing And Retargeting?
There's no practical difference: both mean showing ads to people who already visited your website, watched your videos or bought from you. Google Ads calls it remarketing, while Meta, LinkedIn and most of the industry call it retargeting. A remarketing agency and a retargeting agency sell the same service under two names.
How Much Does Remarketing Cost In Australia?
Most of our paid media management retainers, remarketing included, are priced by scope, with the ad budget paid to the platforms on top. Remarketing media is usually a small share of the total budget, because the audience is limited to people who have already visited your site or bought from you.
How Does Remarketing Work?
A tag on your website, such as the Google tag or the Meta pixel, adds visitors to audiences based on the pages they viewed or the actions they took. Campaigns then show those audiences ads on Google Search, YouTube, Facebook, Instagram or LinkedIn, with people who already bought excluded and frequency caps limiting how often anyone sees an ad.
How Much Traffic Do You Need For Remarketing?
Google will serve a remarketing list once it has 100 active users in the last 30 days, and a LinkedIn audience needs 300 members. That's the minimum to run, not the size where display remarketing pays for itself. Low-traffic sites usually do better with customer lists and search remarketing while other channels grow the traffic.
How Long Should Someone Stay In A Remarketing Audience?
About as long as your customers take to decide: days for a cart abandoner, weeks or months for a considered purchase. Google allows website segments and Customer Match lists up to 540 days, Meta website audiences 180 days, or two years for purchases, and LinkedIn 365 days, but a window far longer than the buying cycle mostly reaches people who have moved on.
How Do You Stop Remarketing Ads Annoying People?
Cap how often each person sees the ads, keep membership windows short, exclude anyone who has already bought or enquired, and rotate the creative. Google supports frequency caps in Display and Video campaigns but not in Demand Gen, so where Demand Gen runs, exposure is controlled through audience size and exclusions instead.
Does Remarketing Still Work After iOS 14 And Cookie Changes?
Yes, with smaller lists. Google said in April 2025 that Chrome will keep its current third-party cookie choice rather than add a new prompt, but Safari, Firefox and Apple’s App Tracking Transparency still limit tracking. Conversions API, enhanced conversions, Consent Mode and customer lists now carry more of the audience.
What Is Dynamic Remarketing?
Dynamic remarketing shows each person the products they viewed on your site, pulled automatically from a product feed. On Google the feed comes from Merchant Center, and on Facebook and Instagram from a Meta catalogue running Advantage+ catalogue ads. It suits online stores with many products, and works best with recent buyers excluded.
Can You Retarget People Who Visited A Competitor’s Website?
No. Remarketing only reaches people who visited your own website, used your app, engaged with your content or are on your customer list. Ads can reach people interested in a competitor through custom segments built from searches or website addresses, but that's prospecting to a new audience, not remarketing.
How Do You Know Remarketing Actually Drove Sales?
Run a holdout test: keep part of the audience from seeing the ads and compare how often each group buys. The difference is what remarketing added. A Google Ads Conversion Lift study needs a budget of at least US$5,000, so smaller accounts use a manual holdout, and view-through conversions are never treated as proof on their own.
Let’s Look At Who Is Leaving Your Site
Tell us your monthly traffic, what a customer is worth and what you run today, and we'll come back with the audiences, windows and exclusions we would build.
Let’s knock out the competition..
