Meet the team
Meet Alex Kong
Meet Alex Kong
Paid Search, Down To The Query.
Paid Media Specialist
Alex works in the detail of a paid account: the searches it pays for, the ads they trigger, and the pages those ads send people to.
“The next test could change everything.”
About Alex
Alex works hands-on inside Google Ads and Meta accounts: search term reviews and negative keywords, Shopping feeds and Performance Max, bid strategies and budget pacing, and whether each ad lands on the right page.
Wasted spend tends to hide in the small things, like a query nobody chose on purpose or a click that arrives on the wrong page. If paid media is part of your account, he is one of the people working inside it.
Areas of expertise
Google Ads
Search advertising built around customer intent and relevant landing pages.
Paid Social Advertising
Connecting audience, creative and campaign planning across Facebook and Instagram.
Google Shopping
Product feeds and Shopping campaigns that reach customers looking to buy.
Remarketing
Reconnecting with people who have already shown interest in the business.
Paid Media Strategy
Planning advertising channels and budgets around the outcomes a business needs.
