Magento SEO Australia
Magento SEO Agency For Large Catalogues
Magento can run a catalogue of thousands of products across several stores. It can also publish millions of filter URLs, slow pages and duplicate products without anyone noticing. We keep Google on the pages that sell, then report on organic revenue.
- Crawl, categories and speed in one plan
- Magento and Adobe Commerce
- No lock-in contracts
Get Free Growth Plan! See The Lowes Result
- +192% More organic traffic on average
- +331% More top 3 keyword positions on average
- +69% More organic leads on average
Averages of the figures published on our 12 SEO case studies
Trusted by Businesses Ready to Grow
Retailers and service businesses behind our published SEO and paid media work.
View Case Studies
WHAT MAGENTO SEO IS
What Is Magento SEO?
Magento SEO is the work of making a Magento or Adobe Commerce store rank in Google and appear in AI answers. On a large catalogue most of it is crawl control: deciding which category, filter and product URLs deserve to be indexed, keeping the rest out, making the frontend fast enough, writing the categories that should win, and reporting on organic revenue and transactions.
Magento has the settings a big store needs, including category paths in product URLs, canonical tags and a scheduled XML sitemap. It doesn't choose them for you, and it has no native hreflang for stores selling in several countries. Our enterprise SEO and ecommerce SEO work covers the rest.
For Lowes, a menswear retailer on Magento with a national store network, an SEO-only engagement grew Google organic revenue by 167% and organic transactions by 80%, with a number one ranking for big mens. The full story is in the Lowes case study.
For your developers or in-house team, our Magento SEO guide sets out the crawl, URL and speed checks in more detail.
Magento SEO Services, Built For Scale
Six pieces of work cover almost every Magento store we audit. On a big catalogue the crawl usually comes first.
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Crawl And Index Control
Layered navigation, search and sort URLs brought under control, so Google spends its time on the pages that sell.
Enterprise SEO -
Categories And Products
Category copy and product data written for the searches shoppers make, with product structured data that matches the page.
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Frontend Speed
Theme, extension and JavaScript weight measured on category and product templates, then cut where it costs the most.
Technical SEO -
Multi-Store And International
Store views, currencies and languages kept apart in search, with hreflang added where Magento doesn't output it.
International SEO -
Migrations And Upgrades
Replatforms, Magento upgrades and theme changes planned with a full redirect map, so rankings survive the move.
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Links And Digital PR
Editorial links and mentions from the publications your customers read, earned through outreach and never bought.
Link building
LUMA OR HYVÄ
Is Magento Good For SEO?
Yes, for large catalogues, once the crawl and the frontend are under control. The frontend is where many Magento stores lose on speed.
Luma
Magento’s default frontend- Frontend stack
- RequireJS and Knockout
- JavaScript shipped
- Heavy, and it grows with each extension
- Extension support
- Works with most extensions out of the box
- Speed work
- Bundling, caching and extension clean-up
- Best for
- Stores staying put in the short term
Hyvä
Third-party frontend- Frontend stack
- Replaces the Luma stack with a lighter one
- JavaScript shipped
- Far less by design
- Extension support
- Some extensions need compatibility modules
- Speed work
- Mostly built in, then kept that way
- Best for
- Stores where mobile speed is costing sales
A frontend change is a rebuild of every template, so it's planned with redirects and tracking checks like any migration. We'll tell you if the speed gain is worth it for your store.
HOW MAGENTO SEO WORKS
Three Things Every Magento Store Needs
A Magento store ranks on the same three kinds of work as any site. The difference is scale.
What they hold upCategory rankings, AI citations and organic revenue
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Crawl, Speed And Stores
Does Google crawl the pages that sell, quickly, in the right country?
- Layered navigation and parameters
- Product URL settings and canonicals
- Frontend speed and caching
- Hreflang across store views
- Rewrites and redirects
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Categories And Products
Is each category page the best answer for the shoppers searching its name?
- Keyword map by category
- Category copy
- Product data and descriptions
- Product structured data
- Internal links at scale
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Authority
Do publications and partners link to and mention the store?
- Editorial links and digital PR
- Brand and supplier links
- Product reviews
- Brand mentions for AI answers
- Consistent business details
What they stand onTracking in Search Console, GA4 and server logs
On a large store one crawl problem can hide thousands of good pages, so the audit starts there.
A Magento SEO Process You Can Check
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01
Store And Crawl Audit
A crawl of the live store, its configuration, extensions and store views, with Search Console, GA4 and, where available, server logs checked before anything changes.
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02
Category And Keyword Map
Each shopping search is matched to the category, filter page or product that should rank, and everything else is marked to stay out of the index.
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03
Fix, Write And Build
Crawl and speed fixes first, briefed to your developers where they own the code, then category copy, internal links and the links that build authority.
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04
Report On Revenue
Organic revenue, transactions, non-branded clicks and crawl health in one report, with next month’s work set by what moved.
WHAT WE FIX ON MAGENTO
Six Magento SEO Problems, And What We Do About Them
These come up in most Magento audits. Select one to see the URL pattern, what we look at and how the fix is measured.
/mens/shirts.html?color=49&size=167&price=50-100
Layered navigation
Every filter a shopper can pick becomes a URL, and every combination multiplies them. On a large catalogue Google can spend most of its time crawling filters instead of products.
- Check
- Crawl stats, server logs and which filter URLs are indexed.
- Fix
- Landing pages for the filters people search; the rest kept out of the index and the crawl.
- Measure
- Share of crawl spent on categories and products.
/mens/shirts/linen-shirt.html vs /linen-shirt.html
Category paths
With category paths turned on in product URLs, one product lives at a different address in every category it belongs to. Canonical tags help; clean internal links help more.
- Check
- Product URL settings, canonicals and which versions are indexed.
- Fix
- One product URL linked everywhere, with canonicals set to match.
- Measure
- One indexed URL per product.
/catalogsearch/result/?q=linen
Internal search pages
Internal search results are thin, endless and sometimes linked. When Google indexes them they compete with the categories built for the same searches.
- Check
- Indexed search result URLs and where they are linked from.
- Fix
- Keep search results out of the index; build categories for searches with demand.
- Measure
- Search URLs leaving the index and category rankings holding.
requirejs-config.js
Heavy frontend
The default Luma frontend loads a lot of JavaScript through RequireJS and Knockout, and every extension adds more. Mobile shoppers feel it on category pages first.
- Check
- JavaScript weight, full page cache hit rate and Core Web Vitals by template.
- Fix
- Trim extensions and bundles, tune caching, or plan a lighter frontend such as Hyvä.
- Measure
- Field Core Web Vitals for mobile shoppers, by template.
yourstore.com.au / yourstore.co.nz
Several store views
Magento runs several stores from one install but doesn't output hreflang, so Google can show the New Zealand store to Australians, or the other way round.
- Check
- Which store ranks in each country and what hreflang, if any, is output.
- Fix
- Hreflang through an extension or custom code, with store content kept distinct.
- Measure
- Organic revenue by country from the right store.
url_rewrite
Rewrites and redirects
Magento stores every URL rewrite in one table. Years of renamed categories and products leave redirect chains, loops and rewrites pointing at pages that no longer exist.
- Check
- Redirect chains, loops and 404s in the crawl and in Search Console.
- Fix
- Point every old URL straight at its live replacement, and clear rewrites that lead nowhere.
- Measure
- Redirect hops and not-found errors falling.
Platform behaviour checked against Adobe’s Commerce documentation, September 2026. The audit shows which of these are costing your store.
WHY CHOOSE UPPERCUT
The Uppercut Difference
Four values we're held to, and what each one changes for a Magento store.
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Results Over Reports
We're judged on enquiries and revenue from organic search, not on ranking reports, and every result we publish is backed by real client numbers.
+192% more organic traffic on average, across 12 published SEO case studies
- Most agencies
- Keyword positions and a domain authority score
- Uppercut Digital
- Organic enquiries and revenue, with the case studies to prove it
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Transparent Communication
You see what was done each month, what it changed and what comes next, explained without the jargon.
- Most agencies
- A ranking report and a list of tasks
- Uppercut Digital
- The work, the result and the next step, in plain English
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Strategy Built Around Your Goals
The plan starts from the searches your customers make and the pages that can win them, never from a fixed package of posts and links.
- Most agencies
- The same package of posts and links for every client
- Uppercut Digital
- A keyword map built around your market and margins
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No Lock-In Contracts
We earn the retainer every month. There's no lock-in contract, and the content, the data and the accounts stay yours if you leave.
Rated 5.0 on Google, from 120+ reviews
- Most agencies
- A twelve month contract before the first result
- Uppercut Digital
- No lock-in contracts, and the work stays yours
THE REPORT YOU GET
A Magento SEO Report That Counts Revenue
Same store, same month. One view lists positions; the other shows revenue, transactions and where the crawl went. Illustrative figures.
What we send
Example store report
- Organic revenue $212K +17%
- Organic transactions 1,860 +210
- Non-branded clicks 38K +12%
- Crawl on filters 22% -41%
Block colour and price filters. Build three big and tall landing pages.Block filters. Build landing pages.
What most agencies send
Monthly SEO report
- Keywords in top 10 312 +41
- Impressions 612K +18%
- Domain authority 38 +2
- Backlinks built 24 +24
Rankings are up across the board! 41 new keywords on page one.41 new page-one keywords!
Award-Winning SEO, Checked At The Source
Uppercut Digital won Best Use of Search, B2B (SEO) at the 2026 APAC Search Awards, and the SEO work below was shortlisted at the APAC and Global Search Awards, with every entry listed. Partner programmes are recorded with how each status was checked.
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2026
APAC Search Awards
Winner
Best Use of Search - B2B (SEO) for The Cafe Furniture Company
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2026
APAC Search Awards
Finalist
Best Small SEO Agency (25 or under employees)
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2026
APAC Search Awards
Finalist
Best SEO Campaign for Lowes
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2026
APAC Search Awards
Finalist
Best Local Campaign (SEO) for The Dental Practice
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2026
APAC Search Awards
Finalist
Best Low Budget Campaign (SEO) for Incomplete GL
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2026
Global Search Awards
Finalist
Best APAC SEO Campaign for Lowes Australia
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2026
Global Search Awards
Finalist
Best Use of Search - Retail / Ecommerce (SEO): Large for Lowes Australia
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2025
Global Search Awards
Finalist
Best APAC SEO Campaign for Lowes
Straight Answers Before You Enquire
Pricing, when Magento SEO is the wrong call, and the stores we turn down.
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See the published market ranges
How Magento SEO Is Priced
Magento quotes follow an audit of the catalogue and configuration. The retainer depends on size, the number of store views, how many categories are worth competing for, and how development work is shared with your team or agency. There's no lock-in contract, and content, data and accounts belong to you.
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When Magento SEO Is Not The Answer
If a replatform or a frontend rebuild is already booked, the SEO work belongs inside that project, starting with the redirect map. If you need sales this month, Google Shopping will bring them sooner. We will tell you which applies.
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Who We Are Not The Right Fit For
Retailers looking for a promised top position; Google is clear that nobody can promise one. Stores with no developer time to act on the audit. Stores that want links bought in bulk. We decline work we can't move rather than take the retainer.
Ready To Get Google Onto The Right Pages?
Tell us about the catalogue and the categories that matter, and we'll show you where the crawl is going.
Get Free Growth Plan!What Clients Say When Search Starts Paying
Verbatim Google reviews from the retailers and businesses we run SEO and paid media for.
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Online Sales More Than Doubled!
I was initially recommended Uppercut Digital Agency by a company in Sydney that I very much trust and I was not disappointed from the start. My company is in Perth and Jeremy has helped me to increase our online sales by more than double within a 3-month period.
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Amazing Results & Transparent Process!
Genuinely couldn’t speak highly enough of these guys. They offer an all in one SEO & Digital Marketing solution for my business and I have seen some really amazing results in terms of growth & revenue.
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Strategies Built For Our Industry!
The team at Uppercut Digital are absolute legends. Unlike some other marketing agencies, they invest a lot of time to structure custom strategies which actually work in our industry. 10/10 communication & responsiveness.
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Better-Quality Leads & More Traffic!
Honestly had a great experience working with this team. … They helped improve our online presence pretty quickly, and we started seeing more traffic and better-quality leads within a short time.
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Drastically Improved Our Performance!
Highly recommend working with Uppercut Digital, they have helped us drastically improve our paid advertising and SEO within months. They are responsive, attentive, and willing to put in the work to get results!
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Spend Less, Get More Leads!
Jeremy and Dylan have been a massive help to my business. … They’re exceptionally knowledgeable, focusing on the fundamentals of setting up effective campaigns and then optimising them (allowing you to spend less, but receive more leads).
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An Absolute Pleasure To Work With!
The guys at Uppercut Digital have been an absolute pleasure to work with! For both Meta Ads and SEO management, they have improved our lead acquisition tremendously. They are also a very professional, reliable and trustworthy team.
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Responsive, Professional & Clear!
We’ve had a great experience working with Uppercut Digital. The team is responsive, professional, and always willing to explain their strategy and answer any questions. They’ve helped us with our website, Google Ads, and SEO, and communication has been excellent throughout.
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A Game-Changer Six Months In!
6 months in with Uppercut Digital has been a game-changer. These legends bring fire to every campaign, always a step ahead and pushing the limits. If you want results and a team that gets it, these are your people.
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Above And Beyond On Everything!
Have worked with Dylan and the guys from Uppercut for 5 months now with my business. They have gone above and beyond on everything we have requested and have been outstanding with communication and resolving any issues we have had along the way.
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They Think Like Business Owners!
Uppercut Digital is a highly driven and enthusiastic team. Each member brings a different focus to the table, which really widens their scope and expertise. As business owners themselves, they understand and appreciate the importance of driving results for their clients.
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Our Highest Ranking Yet!
Shoutout to Uppercut Digital! We hit our highest ranking yet, and it’s all thanks to the incredible work of our digital marketing team, Jeremy and Dylan! From day one, they’ve brought smart strategies, creative ideas, and a serious commitment to helping our business grow.
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Scaling Our Brand To The Next Level!
Uppercut Digital has been optimising our Facebook, Google & SEO ads which has helped generate consistent revenue to our business. … Their consistent work has been crucial in scaling our brand to the next level.
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Excellent Results On Ads & SEO!
We’ve been working with Uppercut Digital over the past few months on both Google Ads and SEO, and the results have been excellent. … The ads have already generated strong leads, and overall, we’re very happy with the results. Highly recommend.
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Transparent & Results Orientated!
I’ve been working with Justin for the last couple of months and he has gone above and beyond to answer any questions that I had and to make sure all my ads were running optimally. He has been transparent and results orientated! Thanks so much for everything!
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Wish We’d Found Them Sooner!
Great experience, highly recommend their services. Their communication, attention to detail, prompt responses to all our questions/queries was top level. Dylan is a true professional, wished we had found Uppercut earlier.
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Honest With Our Budget!
Loved working with Uppercut especially Ryan and Justin. They were very honest, if something wasn’t working they would adjust our fees or ad spend. They didn’t waste our money. They were always available to chat about concerns.
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Best Agency in Sydney!
Best ads/SEO agency in Sydney! We’ve tried over 5+ digital advertising agencies and Uppercut has by far been the best from a results and professionalism standpoint. They are very on top of their accounts and actually care about their clients as though it were their own businesses.
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More Customers From SEO & Ads!
Uppercut Digital did an amazing job boosting our pawn shop’s online presence. Our Google rankings improved, and we’re getting more customers thanks to their SEO and ads. Highly recommend them for anyone looking to grow their business online!
Magento SEO For Retailers Across Australia
Based in Sydney, with offices at Mascot and Gregory Hills, we run Magento SEO for retailers in every state and work alongside their development teams and agencies. The plan follows where your customers search, store by store.
- Darwin, NT
- Perth, WA
- Adelaide, SA
- Melbourne, VIC
- Hobart, TAS
- Canberra, ACT
- Sydney, NSW
- Newcastle, NSW
- Gold Coast, QLD
- Brisbane, QLD
- Sunshine Coast, QLD
Magento SEO Questions, Answered
The questions Australian retailers ask before hiring a Magento SEO agency.
Is Magento Good For SEO?
Yes, for large catalogues. Magento and Adobe Commerce have settings for product URLs, canonical tags and scheduled XML sitemaps, and they run several stores from one install. Layered navigation, a heavy default frontend and missing hreflang are what hold stores back.
What Does A Magento SEO Agency Do?
A Magento SEO agency makes a Magento store’s categories and products rank in Google and appear in AI answers. The work covers crawl and index control, product URL and canonical settings, frontend speed, hreflang across store views, category copy, links and reporting on organic revenue.
How Much Does Magento SEO Cost In Australia?
Magento SEO in Australia is usually a monthly retainer set by catalogue size, the number of store views, competition and how much development work is involved. Uppercut Digital scopes Magento work after an audit, and its SEO cost guide shows Australian market ranges.
How Do You Stop Layered Navigation Hurting SEO?
Build proper landing pages for the few filters people search for, and keep the other filter combinations out of the index and away from crawlers through canonicals, noindex or robots rules. Server logs show whether it worked.
Should Magento Product URLs Include The Category Path?
Usually not. Category paths give one product a different URL in every category it belongs to. A single product URL, linked consistently and canonicalised, is simpler for Google and for reporting.
Does Magento Support Hreflang?
Not natively. Magento runs several store views from one install, but hreflang tags need an extension or custom code, and each store needs its own content, currency and settings to rank in its own country.
Is Hyvä Better For Magento SEO Than Luma?
Hyvä is usually faster, because it replaces Luma’s RequireJS and Knockout frontend with a much lighter one. Speed helps rankings and sales, but switching means rebuilding every template, so it's worth it when mobile speed is clearly costing the store.
How Do I Protect SEO When Migrating From Magento?
Map every URL that has traffic, links or rankings to its new address before launch, carry over titles, copy and structured data, and crawl the new store against the old one. Watch Search Console daily for the first weeks.
Is Magento 1 Still Supported?
No. Magento 1 reached end of support in June 2020, so a store still on it receives no security patches. The upgrade or replatform should be planned with a full redirect map to keep rankings.
How Long Does Magento SEO Take To Work?
Crawl fixes on a large store can change what Google indexes within weeks, while category rankings and revenue usually take several months to move. Any date put on a ranking is a guess.
Let’s Look At Your Magento Store
Send us the store, the categories that matter most and any upgrade plans, and we'll come back with where the crawl and the revenue are being lost.
Let’s knock out the competition..
