SEO for Laser Clinics

No. We work without lock-in contracts. If the work isn't paying its way for your clinic, you're free to stop.

It's the work of getting a laser or skin clinic found by people searching for a treatment by name, because that's how nearly all of the demand arrives. The thirteen treatment searches in the table above come to 61,100 a month in Australia, against 10,890 for everyone searching for a clinic or a skin concern. So it's mostly a page per treatment, written in the words clients use, plus the Business Profile behind each location, reviews on Google, and tracking that ties a search back to a booked treatment.

Published Australian agency figures put SEO for beauty and personal services businesses at $1,200 to $2,500 a month, and most small businesses pay $1,500 to $3,500 a month (both verified September 2026). What moves the price is how many treatments and devices need a page of their own, how many locations you have, how contested treatment searches are in your catchment, and how much of your existing site and old social content needs a compliance pass. We scope each clinic before quoting.

It depends on how contested treatment searches are in your area, the condition of your site and how much authority it has already earned. The Business Profile and technical fixes tend to move first, while ranking for a search like “laser hair removal” in a capital city takes longer. Rather than quote an industry average, we set out what's realistic for your clinic and your site before you commit to anything.

It comes down to two questions. First, does a registered health practitioner perform the procedure or an aspect of it? Ahpra’s own answer to whether the guidelines apply to the beauty industry generally is no, because National Boards regulate registered health practitioners, so the guidelines reach only the parts of the beauty industry that involve one. Second, is the procedure higher risk? Ahpra’s test is whether it requires a prescription-only medication, significantly alters bodily structures, involves injecting products into or under the skin, or penetrates the deeper dermis by chemicals, lights, lasers, heat or cold. Lasers are named in that definition, so for a laser clinic the answer turns on depth and on who is performing the treatment. Where both answers are yes, the higher risk guidelines apply. Where they are not, the Australian Consumer Law and the therapeutic goods rules still do.

Because neither regulator will publish a list, and both have said so. Ahpra’s position is that it is not possible to provide an exhaustive list of higher risk cosmetic procedures, because the industry keeps changing and new procedures keep appearing. The TGA’s position is that it cannot advise in specific terms what can be done, or provide a list of acceptable or substitute terms. That is the whole reason a templated cosmetic site is risky: compliance here is a judgement applied page by page against the test, not a checklist anyone can hand you.

Almost certainly not, and this is the single most common breach we find on cosmetic sites. Most cosmetic injectables contain substances in Schedule 4 of the Poisons Standard, and the TGA is explicit that advertisers cannot make any reference, directly or indirectly, to a prescription-only substance or the trade name of one, including through acronyms, nicknames, abbreviations and hashtags. It reaches generic wording too: the TGA says it no longer expressly permits terms such as “wrinkle reducing injections” or “dermal fillers” where a reasonable consumer would understand the intention is to promote a prescription-only medicine. It is product by product rather than category by category, because some products are regulated as devices and carry no Schedule 4 entry. The TGA’s own guidance is to promote the consultations you offer instead of the substances used in them, and that is how we write these pages.

For treatments that involve no prescription-only substance, yes, and clients search for prices constantly. For prescription-only injectables it is a different answer: the TGA says stating a price for one, whether as a total or per unit, is likely to be an advertisement for that product, and price lists for prescription medicines may lawfully be published only by a community pharmacy, carrying at least 25 medicines in alphabetical order and grouped by schedule. The TGA adds that it is unlikely a cosmetic clinic would meet that definition. So a published price per unit is one of the clearest breaches on a cosmetic site, and a page about what a consultation involves is the version that is both lawful and useful.

Carefully, and there is one requirement almost every clinic gets wrong. Where the higher risk guidelines apply, the most prominent or first image seen must be either the “before” image or a combined before and after, because leading with the “after” may create unrealistic expectations. Every image intended to show an outcome also needs a prominent warning that the result shown is only relevant to that patient. The images must be of actual patients treated by that practitioner, must not be filtered, retouched or grey-scaled, must match for content, lighting, camera angle, background, framing, exposure, posture, clothing and make-up, and the “after” should say how long after the treatment it was taken. Images of anyone under 18 must not be used. Separately, the TGA’s position is that where it is apparent the “after” is due to a prescription-only injectable, the photo is likely to be an advertisement for that product.

Your clients are free to review you, and Ahpra says so directly: the prohibition on testimonials does not affect patients sharing information, expressing their views online or posting reviews on review platforms. Reviews also still matter a great deal for appearing in the map pack. What changes where the higher risk guidelines apply is what the clinic may do with them. Interacting with a review, including liking or responding to a client’s social media post, is treated as using a testimonial, and Ahpra suggests clinics reduce their risk by disabling reviews, comments and tagging on their social pages. A client tagging your clinic in a post about their treatment makes that post part of your advertising, and Ahpra’s answer on whether that is allowed is no. So we set your profiles up so reviews keep arriving, and we make sure nobody on your team creates a breach by replying to one.

Yes, and it's the single biggest thing most clinic sites are missing. The thirteen treatment searches in the table above come to 61,100 a month in Australia, and a Treatments page that lists everything competes for none of them properly. There's a second half to it that matters just as much: several treatments have two common names, so microneedling and skin needling are searched 12,000 and 5,900 times a month for the same thing, and laser hair removal and IPL hair removal 14,000 and 2,800. One page carrying both names wins both searches. Two separate pages for one treatment compete with each other.

Yes, and both regulators say so. Ahpra tells practitioners advertising higher risk cosmetic procedures to review their existing advertising, including their website and their social media accounts, so that all advertising complies, past posts included. The TGA’s position is the same: because social media posts stay accessible regardless of when they were posted, all posts, historical and new, have to comply. In practice that means a pass back through the archive, and it is usually the largest single piece of work on a cosmetic account.

Nobody can guarantee a mention in an AI answer, and it is worth being wary of anyone who does. What we can do is strengthen the signals those answers draw on: clear treatment pages that say who a treatment suits and what it involves, accurate business listings, reviews on Google, structured data, and mentions on sites AI tools already trust.

Each clinic location should have a page with its own address, opening days, transport and parking information, plus the services actually available there. Link those pages to the relevant treatment information and booking route so visitors can choose the right clinic. We check the matching Business Profiles too, rather than relying on a general location list that leaves those details unclear.