Weekly ChatGPT users
People use ChatGPT for many tasks, including researching questions and comparing options.
OpenAI, 08/04/2026
GEO Agency Australia
Generative Engine Optimisation That Gets You Into The Conversation
Your next customer may ask AI for a shortlist before they visit a website. We help your business compete for that consideration through better content, stronger search foundations and a plan for measuring what follows.
- Strategy built around your business
- Clear reporting and ownership
- No lock-in contracts
Get Free Growth Plan! See SEO Results
- +192% More organic traffic on average
- +331% More top 3 keyword positions on average
- +69% More organic leads on average
Averages of the figures published on our 12 SEO case studies
Trusted by Businesses Ready to Grow
See the businesses behind our published SEO and paid media work.
View Case StudiesWHAT AI SEO & GEO DOES
What Is Generative Engine Optimisation?
Generative engine optimisation (GEO) improves how your business can be found, understood and referenced in AI-generated answers. Also called AI SEO, it combines established search optimisation with research into the questions buyers ask AI tools and the sources those tools use.
A buyer might search for “commercial solar installers”, then ask an assistant to compare providers for a warehouse, explain finance options and identify suitable experience. Your website needs to answer those follow-up questions, with evidence that helps someone choose you. A broad service description rarely does that job alone.
Our SEO strategy connects those questions to useful commercial pages, supporting expertise and a clear enquiry or purchase path. GEO is about visibility in AI-assisted search. It's different from using AI software to write articles.
THE SCALE OF AI ADOPTION
AI Search Is Already Part Of Everyday Life
The audience is substantial. These published usage figures show why AI discovery belongs in the search conversation, alongside the work that already brings customers to your website.
Monthly AI Overviews users
AI-generated summaries reach people within Google Search itself.
Google, 03/06/2026
Monthly active Gemini app users
Google’s assistant gives customers another place to explore a problem before choosing a provider.
Google, 22/07/2026
Monthly Perplexity users
Reported for April 2025. Perplexity combines conversational questions with web research and linked sources.
Backlinko, April 2025 data
Daily Claude sign-ups
Reported in March 2026 by Anthropic’s Mike Krieger. A snapshot of new sign-ups, not monthly active users.
TechRadar, 06/03/2026Published global figures at the dates shown, checked 14/09/2026. Weekly users, monthly users and daily sign-ups measure different things; audiences also overlap. Figures include activities beyond search and aren't a combined audience total.
TRADITIONAL SEARCH VS AI SEARCH
What Changes When Search Becomes A Conversation?
A results page helps people choose which websites to visit. An AI answer can bring information together before that visit, changing where your business needs to be useful and how visibility is measured.
Traditional Search
Help the buyer find the right page- User input
- Keywords or questions, often refined through another search
- What people see
- Ranked links alongside maps, products, images and other search features
- Buyer journey
- Search, scan the results, visit websites and compare options
- Where you appear
- Your page title, snippet and relevant search features
- Content priority
- Match intent with useful pages, clear headings and evidence
- Technical foundation
- Crawlable, indexable pages with sound internal links and accurate information
- Measuring success
- Search visibility, organic visits, qualified enquiries and sales
AI Search
Help the buyer understand and shortlist- User input
- A question with context, followed by more detailed questions
- What people see
- A synthesised answer that may include source links and recommendations
- Buyer journey
- Ask, refine the answer, build a shortlist and visit a source when useful
- Where you appear
- Brand mentions, linked citations and the pages behind those sources
- Content priority
- Answer follow-up questions with specific facts, examples and credible evidence
- Technical foundation
- The same search foundations, plus checks of relevant retrieval access and source accuracy
- Measuring success
- Sampled mentions and citations, identifiable referrals, then qualified outcomes
The experiences overlap: conventional search can be conversational, and AI answers can send visitors to websites. Strong SEO supports both. A mention isn't a visit, and neither is automatically a lead.
HOW DISCOVERY CHANGES
How AI Search Changes The Buying Journey
Customers still use search results, websites and reviews. AI adds another place to research a problem, compare alternatives and narrow a shortlist before getting in touch.
The opportunityBe useful while buyers decide who to consider
-
Answer the next question
A keyword shows a topic. Follow-up questions reveal the constraints behind a purchase.
- Map needs, objections and comparison criteria
- Cover costs, suitability and practical limitations
- Connect broad advice to a relevant service
- Use sales questions to guide content priorities
-
Give answers substance
A clear claim needs something behind it: experience, product facts or a useful explanation.
- Show methods and first-hand examples
- Explain who a service is and isn't suited to
- Keep business and product information consistent
- Make important details accessible in page text
-
Turn consideration into action
An appearance in an answer is a starting point. The landing page still has to earn the enquiry.
- Match the page to the question being answered
- Offer relevant proof and a clear next step
- Track identifiable referral visits and outcomes
- Review lead quality as well as visibility
From AI Visibility Audit To Work On Your Website
-
01
Understand The Buyer
Agree your priority services, products and markets. Build a question set from real buying decisions, review current visibility and identify the pages with the greatest commercial value.
-
02
Prioritise The Gaps
Compare your pages with the sources buyers encounter. Separate technical barriers from missing answers, weak evidence and conversion friction. Agree the scope and who will implement each change.
-
03
Publish And Verify
Improve the priority pages, connect supporting content and implement the agreed technical work. Review factual claims with your team and verify the live pages before moving to the next group.
-
04
Review What Matters
Repeat the visibility sample, examine referral and lead data, and compare progress with the implementation log. Expand the work where the evidence supports it and revisit questions that aren't helping buyers.
THE WORK BEHIND THE STRATEGY
What Our AI SEO Services Include
The audit becomes an implementation plan. We agree the priority pages, content work, technical changes and reporting before the engagement starts.
-
Research and diagnosis
Find The Visibility Gaps
- Buyer-question research from search demand, sales conversations and existing site content.
- A defined prompt sample covering discovery, comparisons and purchase decisions.
- Competitor and cited-source reviews: what the answers reference and what those pages explain.
- Crawl, indexation and rendered-content checks for the pages that matter commercially.
- A prioritised action plan with page targets, dependencies and implementation owners.
-
Content and implementation
Build Better Source Material
- Service and category copy that answers suitability, process, cost factors and buyer objections.
- Content briefs informed by your expertise, examples and evidence, with human review.
- Internal links that connect the main topic to specific supporting answers.
- Accurate business information and relevant structured data that matches visible content.
- Technical fixes and editorial authority work where the audit identifies a real gap.
-
Measurement and iteration
See What Changes
- Dated checks of the agreed prompts, platforms, market and linked sources.
- Separate records for brand mentions, linked citations and identifiable referral sessions.
- Landing-page and conversion analysis, with CRM lead quality where access allows.
- An implementation log showing completed work and outstanding dependencies.
- A review of useful progress, weak assumptions and the next work to prioritise.
A strategy for a product catalogue will differ from one for a professional service. Ecommerce SEO focuses on product discovery and sales; lead generation SEO connects expertise to qualified enquiries. The proposal defines content volumes, development and outreach responsibilities. Where needed, technical SEO removes access barriers and editorial link building supports credible references.
PLATFORM PRIORITIES
How We Optimise For AI Search Platforms
The same buyer can use several tools. We assess the relevant search experience and the sources it returns, then prioritise changes that also make your website more useful.
Google AI Overviews and AI Mode
For Google’s AI features, the starting point is a page that can be indexed and shown with a snippet in Search. We review the commercial topics you want to appear for, the useful pages you already have and the gaps in their supporting information. There's no separate AI submission process or special schema requirement.
- Audit
- Indexation, internal links, text availability and whether pages answer the broader topic and its follow-up questions.
- Improve
- Resolve access problems, strengthen the main answer and add relevant first-hand detail. Use appropriate structured data only where it describes the visible page.
- Measure
- Record dated examples for the agreed query sample. Google includes AI-feature traffic in overall Web reporting in Search Console, so we don't present it as a separately isolated AI report.
ChatGPT search
When ChatGPT searches the web, a response can draw on external sources and link to them. We examine the questions your buyers might ask, which sources appear and whether your business is described accurately. A recommendation query needs different source material from a factual question about a product.
- Audit
- Important pages, public business facts and the cited sources appearing in a defined set of searches. Search-crawler access is reviewed separately from model-training controls.
- Improve
- Explain your offer, customer fit, service area and evidence clearly. Strengthen the relevant pages and legitimate external references that help buyers verify your claims.
- Measure
- Log the question, date, search context, mention and source link. Analyse identifiable ChatGPT referral sessions separately from answers that produce no visit.
Gemini
Gemini is a separate experience from Google’s search results, even where both draw on web information. We test the research and comparison tasks relevant to your audience rather than assuming a change in Google rankings produces the same change in an assistant’s answer.
- Audit
- How the business, products and services are represented in sampled responses, including omissions or outdated information.
- Improve
- Make key facts consistent across your website and relevant business profiles. Add the explanations and evidence needed to resolve common buyer questions.
- Measure
- Repeat comparable observations and retain the sources shown. Separate answer accuracy, visibility and referral outcomes when reporting progress.
Perplexity
For research-led buying journeys, the sources linked in an answer are useful evidence about the information a buyer is seeing. We review those sources for coverage gaps, clarity and relevance to the decision, then decide what your own pages need to contribute.
- Audit
- Cited pages for your priority questions, the information they contain and whether your expertise is represented.
- Improve
- Publish substantive answers with clear context, attributable evidence and useful comparisons. Keep time-sensitive details current and link readers to relevant supporting pages.
- Measure
- Track citations within the agreed sample, their destination pages and identifiable referral behaviour. A single favourable answer is an observation, not a market-wide ranking.
Platform features and answers change. We retain the date and testing context so repeat observations can be interpreted properly. Google’s guidance for AI features explains its eligibility and reporting requirements.
Published SEO Results, With Context
These are wider SEO case studies, not dedicated GEO results. We don't attribute their gains to AI optimisation.
-
Read the Seed Blossom Pod case study
Case Study
Ecommerce SEO for a baby and nursery store.
-
514%
- Increase In Organic Traffic
-
541%
- Increase In Top 3 Keyword Positions
-
-
Read the Quay Dental case study
Case Study
Local SEO for a dental practice.
-
400%
- Increase In Top 3 Position Keywords
-
66%
- Increase In Leads Generated
-
-
Read the Bay Central Dental case study
Case Study
Local and organic search for a dental clinic.
-
268%
- Increase In Organic Traffic
-
300%
- Increase In Top 3 Position Keywords
-
-
Read the CheekyGlo case study
Case Study
SEO for an online skincare brand.
-
149%
- Increase In Organic Traffic
-
332%
- Increase In Top 3 Keyword Positions
-
-
Read the Incompletegl case study
Case Study
Organic growth for an ecommerce retailer.
-
530%
- Increase In Organic Traffic
-
61%
- Increase In Keywords Indexed
-
-
Read the Posch & Silva case study
Case Study
SEO for a Sydney removalist.
-
52%
- Increase In Organic Conversions
-
21%
- Increase In Organic Traffic
-
Get Free Growth Plan! View Case Studies
WHY CHOOSE UPPERCUT
The Uppercut Difference
You need to understand what's changing on your website, why it matters and what happens next. Our approach keeps those decisions visible.
-
Results Over Reports
We're judged on enquiries and revenue from organic search, not on ranking reports, and every result we publish is backed by real client numbers.
+192% more organic traffic on average, across 12 published SEO case studies
- Most agencies
- Keyword positions and a domain authority score
- Uppercut Digital
- Organic enquiries and revenue, with the case studies to prove it
-
Transparent Communication
You see what was done each month, what it changed and what comes next, explained without the jargon.
- Most agencies
- A ranking report and a list of tasks
- Uppercut Digital
- The work, the result and the next step, in plain English
-
Strategy Built Around Your Goals
The plan starts from the searches your customers make and the pages that can win them, never from a fixed package of posts and links.
- Most agencies
- The same package of posts and links for every client
- Uppercut Digital
- A keyword map built around your market and margins
-
No Lock-In Contracts
We earn the retainer every month. There's no lock-in contract, and the content, the data and the accounts stay yours if you leave.
Rated 5.0 on Google, from 120+ reviews
- Most agencies
- A twelve month contract before the first result
- Uppercut Digital
- No lock-in contracts, and the work stays yours
THE REPORT YOU GET
Measure AI Visibility Without Losing Sight Of Leads
A screenshot proves one answer appeared. An actionable report connects repeated observations with the work completed and the business outcomes you can actually identify. The figures below are illustrative.
What we send
Example business report
- Prompts sampled 60
- Linked citations 21
- AI referral sessions 146
- Qualified referral leads 8
Record the prompt set and date. Keep sampled visibility separate from referrals.Citations and referrals measured separately.
What most agencies send
Monthly SEO report
- Keywords in top 10 312 +41
- Impressions 612K +18%
- Domain authority 38 +2
- Backlinks built 24 +24
Rankings are up across the board! 41 new keywords on page one.41 new page-one keywords!
Award-Winning SEO, Checked At The Source
Uppercut Digital won Best Use of Search, B2B (SEO) at the 2026 APAC Search Awards, and the SEO work below was shortlisted at the APAC and Global Search Awards, with every entry listed. Partner programmes are recorded with how each status was checked.
-
2026
APAC Search Awards
Winner
Best Use of Search - B2B (SEO) for The Cafe Furniture Company
-
2026
APAC Search Awards
Finalist
Best Small SEO Agency (25 or under employees)
-
2026
APAC Search Awards
Finalist
Best SEO Campaign for Lowes
-
2026
APAC Search Awards
Finalist
Best Local Campaign (SEO) for The Dental Practice
-
2026
APAC Search Awards
Finalist
Best Low Budget Campaign (SEO) for Incomplete GL
-
2026
Global Search Awards
Finalist
Best APAC SEO Campaign for Lowes Australia
-
2026
Global Search Awards
Finalist
Best Use of Search - Retail / Ecommerce (SEO): Large for Lowes Australia
-
2025
Global Search Awards
Finalist
Best APAC SEO Campaign for Lowes
AI SEO Scope, Cost And What You Receive
You should be able to tell what's being delivered, why it matters and who owns it.
-
Understand SEO budgets
What Determines The Cost?
The main cost drivers are the condition of your website, the number of commercially important topics, the content and development required, and the breadth of monitoring. A business with strong existing pages may need a focused improvement programme. A site with access problems and thin service content needs more foundational work. We quote against the agreed scope and separate optional development, content production and outreach costs.
-
Explore the broader SEO strategy
Where Should AI SEO Fit In Your Marketing?
AI search work is most useful when customers research options and your website has expertise worth presenting. For a business still missing basic service pages, local visibility or working conversion tracking, those gaps may come first. We connect the AI work to your existing SEO priorities so you don't pay two teams to fix the same pages.
-
Discuss your reporting needs
What Does A Useful Report Show?
A useful report separates what we changed, where the business appeared and what visitors did. A mention names you; a citation links to a source; a referral is an identifiable visit. Leads and sales need their own attribution evidence. We show the prompt sample and dates alongside visibility observations, then review landing pages and lead quality rather than combining unlike measures into one unexplained score.
-
Talk through your requirements
Who Owns The Work?
Your website content, accounts and data remain yours. The scope sets out access requirements, factual review, developer responsibilities and the approval process. You can see completed changes and next priorities. Our no-lock-in approach means the relationship has to keep earning its place through useful work and clear communication.
Give Buyers A Better Reason To Choose You
Start with a conversation about your customers and commercial priorities. We'll help you work out where AI search belongs in the plan.
Get Free Growth Plan!What Clients Say When Search Starts Paying
Verbatim Google reviews from the businesses we run SEO and paid media for.
-
Online Sales More Than Doubled!
I was initially recommended Uppercut Digital Agency by a company in Sydney that I very much trust and I was not disappointed from the start. My company is in Perth and Jeremy has helped me to increase our online sales by more than double within a 3-month period.
-
Amazing Results & Transparent Process!
Genuinely couldn’t speak highly enough of these guys. They offer an all in one SEO & Digital Marketing solution for my business and I have seen some really amazing results in terms of growth & revenue.
-
Strategies Built For Our Industry!
The team at Uppercut Digital are absolute legends. Unlike some other marketing agencies, they invest a lot of time to structure custom strategies which actually work in our industry. 10/10 communication & responsiveness.
-
Better-Quality Leads & More Traffic!
Honestly had a great experience working with this team. … They helped improve our online presence pretty quickly, and we started seeing more traffic and better-quality leads within a short time.
-
Drastically Improved Our Performance!
Highly recommend working with Uppercut Digital, they have helped us drastically improve our paid advertising and SEO within months. They are responsive, attentive, and willing to put in the work to get results!
-
Spend Less, Get More Leads!
Jeremy and Dylan have been a massive help to my business. … They’re exceptionally knowledgeable, focusing on the fundamentals of setting up effective campaigns and then optimising them (allowing you to spend less, but receive more leads).
-
An Absolute Pleasure To Work With!
The guys at Uppercut Digital have been an absolute pleasure to work with! For both Meta Ads and SEO management, they have improved our lead acquisition tremendously. They are also a very professional, reliable and trustworthy team.
-
Responsive, Professional & Clear!
We’ve had a great experience working with Uppercut Digital. The team is responsive, professional, and always willing to explain their strategy and answer any questions. They’ve helped us with our website, Google Ads, and SEO, and communication has been excellent throughout.
-
A Game-Changer Six Months In!
6 months in with Uppercut Digital has been a game-changer. These legends bring fire to every campaign, always a step ahead and pushing the limits. If you want results and a team that gets it, these are your people.
-
Above And Beyond On Everything!
Have worked with Dylan and the guys from Uppercut for 5 months now with my business. They have gone above and beyond on everything we have requested and have been outstanding with communication and resolving any issues we have had along the way.
-
They Think Like Business Owners!
Uppercut Digital is a highly driven and enthusiastic team. Each member brings a different focus to the table, which really widens their scope and expertise. As business owners themselves, they understand and appreciate the importance of driving results for their clients.
-
Our Highest Ranking Yet!
Shoutout to Uppercut Digital! We hit our highest ranking yet, and it’s all thanks to the incredible work of our digital marketing team, Jeremy and Dylan! From day one, they’ve brought smart strategies, creative ideas, and a serious commitment to helping our business grow.
-
Scaling Our Brand To The Next Level!
Uppercut Digital has been optimising our Facebook, Google & SEO ads which has helped generate consistent revenue to our business. … Their consistent work has been crucial in scaling our brand to the next level.
-
Excellent Results On Ads & SEO!
We’ve been working with Uppercut Digital over the past few months on both Google Ads and SEO, and the results have been excellent. … The ads have already generated strong leads, and overall, we’re very happy with the results. Highly recommend.
-
Transparent & Results Orientated!
I’ve been working with Justin for the last couple of months and he has gone above and beyond to answer any questions that I had and to make sure all my ads were running optimally. He has been transparent and results orientated! Thanks so much for everything!
-
Wish We’d Found Them Sooner!
Great experience, highly recommend their services. Their communication, attention to detail, prompt responses to all our questions/queries was top level. Dylan is a true professional, wished we had found Uppercut earlier.
-
Honest With Our Budget!
Loved working with Uppercut especially Ryan and Justin. They were very honest, if something wasn’t working they would adjust our fees or ad spend. They didn’t waste our money. They were always available to chat about concerns.
-
Best Agency in Sydney!
Best ads/SEO agency in Sydney! We’ve tried over 5+ digital advertising agencies and Uppercut has by far been the best from a results and professionalism standpoint. They are very on top of their accounts and actually care about their clients as though it were their own businesses.
-
More Customers From SEO & Ads!
Uppercut Digital did an amazing job boosting our pawn shop’s online presence. Our Google rankings improved, and we’re getting more customers thanks to their SEO and ads. Highly recommend them for anyone looking to grow their business online!
AI SEO & GEO Across Australia
Based in Sydney and working Australia-wide, Uppercut Digital builds GEO and AI SEO strategies around the way your customers research and choose. Connect specialist AI search work with B2B SEO, local search or your wider organic growth strategy.
- Darwin, NT
- Perth, WA
- Adelaide, SA
- Melbourne, VIC
- Hobart, TAS
- Canberra, ACT
- Sydney, NSW
- Newcastle, NSW
- Gold Coast, QLD
- Brisbane, QLD
- Sunshine Coast, QLD
GEO And AI SEO Questions, Answered
Practical answers to the questions businesses ask before choosing a provider.
What is the difference between SEO, GEO and AEO?
SEO improves visibility in search engines. GEO focuses on how a business is discovered and represented in generative AI answers. AEO, or answer engine optimisation, generally describes making content useful for direct answers, including search features and assistants. These terms overlap. The practical work is to make your pages accessible, answer the right questions and substantiate what you say, then measure the search experiences relevant to your customers.
How can my business appear in Google AI Overviews?
Your pages need to be indexed and eligible to appear in Search with a snippet. Google doesn't require special AI markup or a separate submission. We assess technical access, internal links, content usefulness and the questions surrounding your commercial topic. Meeting those requirements creates eligibility, not a guarantee that Google will include a particular page in an AI answer.
Can you get our business recommended by ChatGPT?
No one can guarantee a ChatGPT recommendation, but we can improve the information available about your business and assess how it appears in a defined sample of ChatGPT searches. Work can include better service explanations, consistent business facts, useful evidence and relevant external references. We can't control individual recommendations: answers depend on the question, context, available sources and the product experience. A credible proposal should define deliverables and measurements instead of promising a guaranteed recommendation.
Do we need to publish more AI-written content?
No. A content gap is a missing useful answer, not automatically a need for more articles. Often the better task is to improve an existing service page, add product detail or publish a first-hand example. AI tools may assist production, but your expertise, factual review and editorial judgement are what make the result worth reading. Large volumes of generic copy can leave the original buyer questions unanswered.
Do schema markup and llms.txt help with AI SEO?
Only indirectly. Relevant structured data can describe the content on a page, but there is no special schema that guarantees an AI citation. Google says its AI features don't require new machine-readable files or AI-specific markup. We prioritise accessible text, accurate facts, useful internal links and supported markup. An llms.txt file shouldn't be sold as a substitute for that work or proof that a platform will use your content.
Should we allow AI bots to crawl our website?
It depends on the bot’s purpose and your business policy. Search retrieval and model training are different uses, and platforms can provide separate controls. We review the current official crawler guidance and your robots rules before recommending changes. Public marketing pages and private customer material shouldn't be treated alike. Access alone does not guarantee that a page will be indexed, cited or recommended.
How long does generative engine optimisation take to work?
There's no dependable citation deadline. Some factual or technical changes can be published quickly, while content development and authority work take longer. Platforms also need to discover changes, and answers vary between observations. We agree delivery milestones first, establish a baseline and review comparable samples over time. Progress is assessed against completed work and useful visibility or commercial outcomes rather than a promised ranking date.
Can you measure leads and revenue from AI search?
Partly. Identifiable AI referral sessions can be examined in analytics and connected to conversions where tracking permits. CRM data can help establish whether enquiries were qualified. The coverage is incomplete: some answers produce no visit, referral information can be missing and buyers may return through another channel. We report attributable outcomes separately from sampled mentions and citations, and don't assign all subsequent branded search or direct traffic to AI.
Can AI SEO work for ecommerce, B2B and local businesses?
Yes, but the useful questions and evidence differ. Ecommerce buyers need product attributes, availability and comparisons. B2B buyers may need implementation detail, proof and procurement answers. Local service buyers need accurate service areas, suitability and evidence of relevant work. We select the questions and pages around that buying journey rather than apply an identical content plan to every business.
How do I choose a GEO agency?
Ask to see the proposed work, its connection to your commercial pages and how results will be measured. Look for clear responsibilities, factual review and transparent reporting of the prompt sample. Separate general SEO case studies from AI-specific evidence, and ask how any claimed lead or revenue gain was attributed. Uppercut Digital’s published case studies demonstrate wider SEO delivery; they aren't presented as isolated proof of GEO results.
Let’s Find Your AI Search Opportunities
Tell us what you sell, who you want to reach and where search currently falls short. We'll discuss the opportunity, the foundations already in place and the work worth prioritising.
Let’s knock out the competition..
5.0
from 120+ reviews
