ChatGPT Ads Agency Australia
ChatGPT Ads Agency That Earns Its Budget Against Search
Buyers now tell ChatGPT their whole situation before they type a single keyword. ChatGPT ads are open to Australian advertisers, and we run them as a measured test against the cost per acquisition your search campaigns already deliver, with a plain verdict at the end.
- Google Certified Partners
- 200+ Australian businesses scaled
- Paid media clients average +103% more conversions
Get Free Growth Plan! See Paid Media Results
- +103% More conversions on average
- -39% Lower cost per lead on average
- +89% Higher conversion rate on average
Averages of the figures published on our 26 paid media case studies
Trusted by Businesses Ready to Grow
Businesses come to us when a new ad channel is being pitched to them and nobody can say what it should be measured against.
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WHAT CHATGPT ADS ARE
ChatGPT Ads Sit Under The Answer. They Never Write It.
ChatGPT ads are sponsored units that OpenAI shows beneath ChatGPT’s answer, labelled Sponsored, kept separate from the response and matched to the topic of the conversation. Instead of bidding on a keyword list, advertisers describe in plain language when an ad should appear, and pay by the impression or the click. Whether a business calls it ChatGPT advertising, OpenAI ads or advertising on ChatGPT, the job of an agency is the same: set it up, track what it produces, and decide whether it has earned more budget.
ChatGPT ads have been live in Australia since April 2026, OpenAI’s self-serve Ads Manager opened to Australian businesses on 22 May 2026, and the channel is now open to any advertiser. Paying for an ad never places you inside the answer itself: being named or cited there is organic work, earned through generative engine optimisation. We run ChatGPT ads beside Google Ads management rather than in place of it, because search is the benchmark every test has to beat.
AI Search Ads, Run As One Plan
ChatGPT is one of several places an AI answer now carries an ad. We plan them together, so the same buyer isn't paid for twice and each placement is judged on the same cost per acquisition.
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ChatGPT Sponsored Ads
A sponsored card beneath the answer, matched to the conversation by context hints and bought on CPM or CPC.
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ChatGPT Product Feed Ads
Retailers connect a product catalogue, and ChatGPT builds sponsored product units under the answer, bought per click.
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Google AI Overview Ads
Text and Shopping ads inside AI Overviews in Australia, served from your Search, Shopping and Performance Max campaigns.
Google Ads agency -
Microsoft Copilot Ads
Microsoft Advertising places ads inside Copilot answers, drawn from the same search campaigns that run on Bing.
Microsoft Ads agency -
See what it costs
Tracking Comes With Every Test
The OpenAI pixel, Conversions API and GA4 are checked before a dollar of test budget is spent.
TRADITIONAL ADS VS CHATGPT ADS
Search Ads Win The Glance. ChatGPT Ads Have To Fit The Conversation.
A search ad has to stand out on a page of results, while a ChatGPT ad sits under an answer the buyer asked for and only earns the click when it reads as the useful next step.
Traditional Paid Media
Catches the buyer at the moment they act- User input
- A short keyword typed into a search box
- Ad placement
- Above and below the results, or in a feed
- Targeting
- Keywords, match types, audiences and location
- User journey
- Search, scan the results, click, compare
- Optimisation priority
- Winning the auction and the click
- Success metric
- Cost per click and cost per acquisition
- What the advertiser sees
- Search terms, audiences and conversions
ChatGPT Ads
Earns a place beside a considered question- User input
- A long question that carries the buyer’s situation
- Ad placement
- A Sponsored card beneath the answer, kept separate
- Targeting
- The conversation topic, steered by context hints
- User journey
- Ask, read the answer, click the next useful step
- Optimisation priority
- Relevance to the question being asked
- Success metric
- Cost per acquisition against a search control
- What the advertiser sees
- Aggregate views, clicks and conversions, never chats
ChatGPT ad mechanics as OpenAI publishes them, checked in September 2026.
KEYWORDS VS CONVERSATIONS
From Google Keywords To ChatGPT Conversations
A keyword is a clue. A prompt is closer to a brief, and that changes what an ad has to say to earn the click.
Traditional search
“solar installer”
Two words give you the category and little else. The ad has to guess the suburb, the budget and how soon the buyer wants to act.
Conversational advertising
“We are a family of five in Penrith and our power bills keep climbing. Is a solar system with a battery worth it on a $15,000 budget, and who installs locally?”
One message carries the household, the suburb, the problem and the budget. Context hints let an ad sit beside conversations like this one, so the copy is written for the buyer, not the keyword.
How We Advertise On ChatGPT: A Test With A Verdict
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01
Fit And Tracking
We check that buyers ask ChatGPT about what you sell and that your category is eligible, then install the OpenAI pixel and Conversions API beside GA4.
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02
Context Hints And Creative
Context hints are written the way buyers describe their situation, and the headline, description and square image read as a useful next step, not an interruption.
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03
Run Against A Search Control
The test runs beside your Google Ads account, funded from the existing budget, with the search cost per acquisition agreed in writing as the number to beat.
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04
Verdict: Scale, Hold Or Stop
Both costs per acquisition in one Looker Studio report, and a written call to scale, hold or stop. A stopped test is a result, not a failure.
HOW CHATGPT ADS WORK
ChatGPT Ads Are Bought At Auction, Shown To Free And Go Users
The rules OpenAI publishes for its ads, as they stood in September 2026. The platform changed often in its first year, so we re-check them before every test.
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Audience
Who Sees Them
- Logged-in adults on the ChatGPT Free and Go plans
- No ads on Plus, Pro, Business, Enterprise or Edu
- No ads for accounts identified as under 18
- Kept away from health, mental health and politics
- Matched to the topic of the current conversation
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Buying
How They Are Bought
- Self-serve through OpenAI Ads Manager
- An auction, bid on CPM or CPC
- Steered by context hints and optional keywords
- No minimum spend on self-serve
- A headline, short description, square image and link
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Reporting
What Advertisers Get
- Aggregate views, clicks, spend and conversions
- Conversions from the OpenAI pixel and Conversions API
- Never chats, chat history or memories
- Never names, emails, IP addresses or precise location
- No say in what the answer itself says
Sources: OpenAI’s Help Center and its ads announcements, January to August 2026. OpenAI has not said clearly whether finance, legal or insurance ads are restricted, so we check eligibility for each account.
Paid Media Results A ChatGPT Test Has To Match
None of these is a ChatGPT ads result. They're the search and social numbers a test is held to, each published on that client’s own case study page.
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Read the STAX. case study
Case Study
Google Ads and paid social for an activewear label.
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31%
- Increase In Total Orders
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23%
- Increase In Paid Revenue
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Read the Scotch & Soda case study
Case Study
Google Ads and paid social for a fashion label.
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118%
- Increase In Total Orders
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58%
- Increase In New Customer Sales
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Read the bodytonix case study
Case Study
Shopping and search for a supplements retailer.
- $10:1
- ROAS On Google Ads
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302%
- Increase In Total Site Revenue
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Read the Dr Leak Plumbing case study
Case Study
Google Ads rebuilt around qualified trade enquiries.
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105%
- Increase In Conversions
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40%
- Drop In Cost Per Lead
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Read the Sydney Refrigeration Services case study
Case Study
A low-budget search campaign, shortlisted at the 2026 APAC Search Awards.
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150%
- Increase In Conversions
- $8
- Cost Per Acquisition
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Read the Dental Practice case study
Case Study
Search and paid social for a dental practice.
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60%
- Increase In Conversions
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40%
- Drop In Cost Per Acquisition
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WHY CHOOSE UPPERCUT
The Uppercut Difference
Four values we're held to, and what each one changes when a new ad channel is tested.
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Results Over Reports
A ChatGPT test is judged on enquiries, sales and cost per acquisition, never on impressions or on how new the placement is.
+103% more conversions on average, across 26 published paid media case studies
- Most agencies
- Impressions, CTR and a screenshot of the ad running
- Uppercut Digital
- Cost per acquisition against search, and a verdict
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Transparent Communication
You see the Ads Manager account, the context hints and the spend, and we say plainly when a test isn't working.
- Most agencies
- A launch announcement, then a quiet inbox
- Uppercut Digital
- Live reporting and a straight call on whether it is working
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Strategy Built Around Your Goals
Whether ChatGPT ads belong in your plan depends on how your buyers research and what a customer is worth to you.
- Most agencies
- Every new channel added because it's new
- Uppercut Digital
- Tested only where your buyers already ask ChatGPT
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No Lock-In Contracts
We earn the account every month. There's no lock-in contract, and the ad accounts stay in your name.
Rated 5.0 on Google, from 120+ reviews
- Most agencies
- A twelve month contract to cover a new channel
- Uppercut Digital
- No lock-in contracts, and the accounts stay yours
THE REPORT YOU GET
A ChatGPT Ads Report That Ends In A Verdict
Same test, same month. Drag the handle to compare a report that describes the placement with one that says whether it has earned more budget.
What we send
ChatGPT test verdict
- ChatGPT cost per acquisition $61 +$9 vs search
- Search control cost per acquisition $52 Benchmark
- Conversions from ChatGPT 38 +11
- Verdict Hold Retest
ChatGPT is 17% above search. Hold the budget and rewrite the context hints.Hold. Rewrite the context hints.
What most agencies send
ChatGPT ads performance report
- Impressions 412K +22%
- Click-through rate 0.9% +0.2pt
- Average CPM $31.40 -4%
- Clicks 3.7K +18%
The ad was seen 412K times and engagement is up.Seen 412K times. CTR up.
Paid Media Credentials Behind Every Test
Uppercut Digital is a Google Partner, a status anyone can check in Google’s own Partners directory, and the paid search work below was shortlisted at the APAC and Global Search Awards. Those are the standards a ChatGPT test is held to.
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2026
APAC Search Awards
Finalist
Best Use of Search - Retail / eCommerce (PPC) for CheekyGlo
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2026
APAC Search Awards
Finalist
Best Local Campaign (PPC) for The Dental Practice
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2026
APAC Search Awards
Finalist
Best Low Budget Campaign (PPC) for Sydney Refrigeration Services
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2026
Global Search Awards
Finalist
Best APAC PPC Campaign for Ergobaby
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2026
Global Search Awards
Finalist
Best Use of Search - B2B (PPC): Small for The Cafe Furniture Company
Straight Answers Before You Test ChatGPT Ads
What it costs, when it's the wrong call, and who we turn away.
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How we price paid media
How ChatGPT Ads Pricing Works
OpenAI publishes no rate card. ChatGPT ads are bought in an auction on CPM or CPC, and self-serve Ads Manager has no minimum spend. Most of our retainers are priced by scope plus media, depending on the channels and spend involved, and the ad budget is paid to OpenAI directly. A test budget is sized to reach a verdict against your search cost per acquisition, usually moved from the existing paid media budget rather than added on top. Checked in September 2026.
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When ChatGPT Ads Are Not The Right Answer
If your buyers don't ask ChatGPT about what you sell, there's nothing for the ad to sit beside. If the job is urgent, like a burst pipe, search still owns the moment. If you advertise in health, mental health or politics, OpenAI keeps ads out of those conversations. And if search isn't tracked properly yet, that's fixed first, because it's the benchmark.
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Who We Are Not The Right Fit For
Anyone who wants to move a whole search budget into ChatGPT on a hunch. Businesses that want impressions reported as the result. Anyone who needs a guaranteed cost per acquisition from a channel this new. We would rather run a small test and say stop than keep a placement running on faith.
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Get Free Growth Plan!What Clients Say About Our Paid Media
Verbatim Google reviews from the businesses we run paid media and SEO for.
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Online Sales More Than Doubled!
I was initially recommended Uppercut Digital Agency by a company in Sydney that I very much trust and I was not disappointed from the start. My company is in Perth and Jeremy has helped me to increase our online sales by more than double within a 3-month period.
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Amazing Results & Transparent Process!
Genuinely couldn’t speak highly enough of these guys. They offer an all in one SEO & Digital Marketing solution for my business and I have seen some really amazing results in terms of growth & revenue.
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Strategies Built For Our Industry!
The team at Uppercut Digital are absolute legends. Unlike some other marketing agencies, they invest a lot of time to structure custom strategies which actually work in our industry. 10/10 communication & responsiveness.
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Better-Quality Leads & More Traffic!
Honestly had a great experience working with this team. … They helped improve our online presence pretty quickly, and we started seeing more traffic and better-quality leads within a short time.
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Drastically Improved Our Performance!
Highly recommend working with Uppercut Digital, they have helped us drastically improve our paid advertising and SEO within months. They are responsive, attentive, and willing to put in the work to get results!
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Spend Less, Get More Leads!
Jeremy and Dylan have been a massive help to my business. … They’re exceptionally knowledgeable, focusing on the fundamentals of setting up effective campaigns and then optimising them (allowing you to spend less, but receive more leads).
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An Absolute Pleasure To Work With!
The guys at Uppercut Digital have been an absolute pleasure to work with! For both Meta Ads and SEO management, they have improved our lead acquisition tremendously. They are also a very professional, reliable and trustworthy team.
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Responsive, Professional & Clear!
We’ve had a great experience working with Uppercut Digital. The team is responsive, professional, and always willing to explain their strategy and answer any questions. They’ve helped us with our website, Google Ads, and SEO, and communication has been excellent throughout.
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A Game-Changer Six Months In!
6 months in with Uppercut Digital has been a game-changer. These legends bring fire to every campaign, always a step ahead and pushing the limits. If you want results and a team that gets it, these are your people.
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Above And Beyond On Everything!
Have worked with Dylan and the guys from Uppercut for 5 months now with my business. They have gone above and beyond on everything we have requested and have been outstanding with communication and resolving any issues we have had along the way.
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They Think Like Business Owners!
Uppercut Digital is a highly driven and enthusiastic team. Each member brings a different focus to the table, which really widens their scope and expertise. As business owners themselves, they understand and appreciate the importance of driving results for their clients.
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Our Highest Ranking Yet!
Shoutout to Uppercut Digital! We hit our highest ranking yet, and it’s all thanks to the incredible work of our digital marketing team, Jeremy and Dylan! From day one, they’ve brought smart strategies, creative ideas, and a serious commitment to helping our business grow.
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Scaling Our Brand To The Next Level!
Uppercut Digital has been optimising our Facebook, Google & SEO ads which has helped generate consistent revenue to our business. … Their consistent work has been crucial in scaling our brand to the next level.
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Excellent Results On Ads & SEO!
We’ve been working with Uppercut Digital over the past few months on both Google Ads and SEO, and the results have been excellent. … The ads have already generated strong leads, and overall, we’re very happy with the results. Highly recommend.
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Transparent & Results Orientated!
I’ve been working with Justin for the last couple of months and he has gone above and beyond to answer any questions that I had and to make sure all my ads were running optimally. He has been transparent and results orientated! Thanks so much for everything!
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Wish We’d Found Them Sooner!
Great experience, highly recommend their services. Their communication, attention to detail, prompt responses to all our questions/queries was top level. Dylan is a true professional, wished we had found Uppercut earlier.
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Honest With Our Budget!
Loved working with Uppercut especially Ryan and Justin. They were very honest, if something wasn’t working they would adjust our fees or ad spend. They didn’t waste our money. They were always available to chat about concerns.
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Best Agency in Sydney!
Best ads/SEO agency in Sydney! We’ve tried over 5+ digital advertising agencies and Uppercut has by far been the best from a results and professionalism standpoint. They are very on top of their accounts and actually care about their clients as though it were their own businesses.
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More Customers From SEO & Ads!
Uppercut Digital did an amazing job boosting our pawn shop’s online presence. Our Google rankings improved, and we’re getting more customers thanks to their SEO and ads. Highly recommend them for anyone looking to grow their business online!
ChatGPT Advertising Across Australia
Based in Sydney and working Australia-wide, we run ChatGPT ads tests for businesses in every state from our offices at Mascot and Gregory Hills. Each test runs beside the PPC management already in place, so the new channel and its benchmark are read in one report.
- Darwin, NT
- Perth, WA
- Adelaide, SA
- Melbourne, VIC
- Hobart, TAS
- Canberra, ACT
- Sydney, NSW
- Newcastle, NSW
- Gold Coast, QLD
- Brisbane, QLD
- Sunshine Coast, QLD
ChatGPT Ads Questions, Answered
The questions Australian businesses ask before they advertise on ChatGPT.
Are ChatGPT Ads Available In Australia?
Yes. ChatGPT ads have run in Australia since April 2026, and OpenAI opened its self-serve Ads Manager to Australian businesses on 22 May 2026. As of September 2026 any advertiser can run them, subject to OpenAI’s ad policies, which keep ads away from sensitive topics such as personal health and politics.
What Are ChatGPT Ads?
ChatGPT ads are sponsored units that OpenAI shows beneath ChatGPT’s answer, labelled Sponsored and kept separate from the response. They're matched to the topic of the conversation, carry a headline, a short description, an optional image and a link, and never change what the answer itself says.
How Much Do ChatGPT Ads Cost?
OpenAI publishes no rate card for ChatGPT ads. You bid in an auction on cost per thousand impressions or cost per click, and self-serve Ads Manager has no minimum spend. Agency management is separate: most of our retainers are priced by scope, with the ad budget paid to OpenAI on top.
Who Sees ChatGPT Ads?
Logged-in adults on ChatGPT’s Free and Go plans see ads. OpenAI shows no ads on the Plus, Pro, Business, Enterprise or Edu plans, and none to accounts it identifies as under 18. Ads are also kept out of conversations about personal health, mental health and politics.
Can Advertisers See My ChatGPT Conversations?
No. OpenAI says advertisers receive aggregate figures such as views, clicks and conversions, and never chats, chat history, memories, names, email addresses, IP addresses or precise location. Ads run on systems separate from the model, and advertisers can't influence what ChatGPT’s answers say.
How Do You Target ChatGPT Ads Without Keywords?
ChatGPT ads are targeted by the context of the conversation rather than a keyword list. The advertiser describes in plain language when the ad should appear, using context hints and optional keywords, and the ad is matched to conversations on that topic. We write the hints the way buyers describe their situation, not the way they type a search.
Can ChatGPT Ads Be Tracked Like Google Ads?
Yes. ChatGPT ads can be measured with the OpenAI pixel on your website and a server-side Conversions API, both available to Australian businesses since 22 May 2026. We check those conversions against GA4 and your CRM, because a new platform reporting on itself should never be the only witness.
Should I Move Budget From Google Ads To ChatGPT Ads?
No, not before a test proves it. We run ChatGPT ads beside your Google Ads account, funded from the existing paid media budget, and compare cost per acquisition with search as the control. Budget moves only if ChatGPT matches or beats that number, and goes back to search if it doesn't.
Is Advertising On ChatGPT The Same As Appearing In Its Answers?
No. A ChatGPT ad sits beneath the answer and can't change it. Being named or cited inside the answer is organic, earned through generative engine optimisation: crawlable, well-structured content that other sources corroborate. The two work well together, because the ad appears right under an answer that may or may not mention you.
Which Businesses Suit ChatGPT Ads?
Businesses selling considered purchases suit ChatGPT ads best: online stores with a clean product feed, professional services, business software, education and big-ticket home services. Buyers in those categories describe their situation before choosing. Health, mental health and political advertisers are poorly suited, because OpenAI keeps ads away from those conversations.
Let’s Scope A ChatGPT Ads Test
Tell us what you sell, what a customer is worth and what search delivers today, and we'll tell you whether a ChatGPT test is worth running and what it has to beat.
Let’s knock out the competition..
