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HOW BODYTONIX TRIPLED THEIR ONLINE SITE REVENUE IN 12 MONTHS

 

Established in 2016, bodytonix is an online Australian brand focused on delivering high-quality vitamins, supplements, and a diverse range of beauty products to their customers. The brand was looking to increase their online presence and drive more orders and revenue. Through a comprehensive omni-channel strategy that focused on SEO, Google Ads and Paid Social, we were able to help bodytonix achieve massive growth and significantly boost their traffic and sales.

THE CHALLENGE

In early 2022, bodytonix came to Uppercut Digital with a pressing challenge: their Direct-to-Consumer online sales were stagnating. The company had become too reliant on third-party marketplaces like eBay and despite some attempts at SEO and PPC, the lack of a cohesive strategy and expert management had left them unable to grow sales effectively.

Our initial audit identified the opportunity to integrate an omni-channel strategy involving SEO, PPC, and Paid Social Ads which was key to driving online sales and scaling the business. Building on their existing SEO and PPC efforts, we implemented a comprehensive omni-channel strategy to better maximize results.

key problems

  • 1) Lack of content on key category pages Missing content on crucial category pages not only affects SEO rankings but also fails to provide potential customers with valuable information.
  • 1) Lack of content on key category pages Missing content on crucial category pages not only affects SEO rankings but also fails to provide potential customers with valuable information.
  • 2) Suboptimal Google Ads campaign structure A poorly structured Google Ads account results in wasted ad spend and poor ROI as it hinders campaigns from optimising effectively.
  • 3) Paid Social Ads were yet to be Implemented The absence of Paid Social advertising means missing out on key opportunities for awareness and revenue, falling behind competitors already active on the platforms.
  • 2) Suboptimal Google Ads campaign structure A poorly structured Google Ads account results in wasted ad spend and poor ROI as it hinders campaigns from optimising effectively.
  • 3) Paid Social Ads were yet to be Implemented The absence of Paid Social advertising means missing out on key opportunities for awareness and revenue, falling behind competitors already active on the platforms.

OUR

APPROACH

1

DIGITAL MARKETING AUDIT

A thorough audit of your website is conducted, analysing various aspects of the website such as design, user experience, content, and technical elements. The audit also includes an in-depth analysis of the website’s SEO, site speed, and mobile responsiveness. This will help us identify any technical issues or areas for improvement that may be impacting the website’s performance and user experience.

2

COMPETITOR ANAYSIS

At Uppercut Digital, we don’t just keep pace with competitors – we outpace them. By meticulously analyzing their strategies and performance, we pinpoint their strengths to surpass and weaknesses to exploit. With our years of expertise, we refine and elevate your digital approach, ensuring that once your competitors are knocked down, they won’t get up from the count.

3

TARGET AUDIENCE RESEARCH

We conduct research on your target audience to understand their needs, behaviours, and preferences. This research helps us understand what your audience is looking for, how they interact with your website, and what motivates them to take action. We use this information to tailor the strategy to reach your target audience effectively, by understanding what message and channels resonates with them.

4

CREATING THE STRATEGY

After the website audit competitor analysis and target audience research, we create a comprehensive digital marketing strategy for your website. The strategy includes plans for improving the website’s performance and user experience, tactics for increasing visibility and driving traffic to the site, as well as a plan for creating and distributing engaging, relevant content and utilising social media and other digital channels to reach your target audience.

5

IMPLEMENTING & MEASUREMENT

We research and analyse your competitors’ websites and digital marketing strategies. This helps us understand their strengths and weaknesses, as well as identify opportunities for your website to stand out. By understanding what your competitors are doing, we can identify areas where your website may be lacking in comparison and areas where you many have a competitive advantage.

6

REPORTING & OPTIMISATION

Digital marketing efforts. These reports are tailored to your specific goals and objectives, and provide in-depth analysis of key performance indicators (KPIs) such as website traffic conversions and engagement. We highlights areas of success and opportunities for improvement. Based on this data, we work with you to optimise the strategy and tactics to drive even better results.

GOOGLE ADS PAID SOCIAL WEB DESIGN SEO SEO GOOGLE ADS PAID SOCIAL WEB DESIGN SEO
GOOGLE ADS PAID SOCIAL WEB DESIGN SEO SEO GOOGLE ADS PAID SOCIAL WEB DESIGN SEO

STRATEGY & EXECUTION

on-page seo optimisation

Optimizing on-page SEO was key in enhancing bodytonix’s website performance and improving Google Search rankings. Through detailed page-level analysis, we pinpointed opportunities for elevating both category and product page rankings. We refined the on-page content structure to strike a balance between a clean user interface and the SEO advantages of extended content length. Leveraging insights from Google Search Console data, we uncovered untapped ranking potential across various category pages. Within 12 months, we saw:

  • Organic transactions increased by 108% YoY (from 1.1k to 2.3k)
  • Organic revenue by 117% YoY (from $112k to $244k)
  • Top 3 keyword rankings by 187% (from 8 to 23)

REVAMPING GOOGLE ADS WITH A HYPER-TARGETED APPROACH

The client’s initial Google Ads account structure was not structured for optimal performance, leaving significant room for improvement. Recognizing this, we overhauled the account, implementing a hyper-targeted approach that leveraged both Search and Shopping Ads to their fullest potential. Our keyword research and audience segmentation ensured that each ad would reach the most relevant and high-intent users, maximizing click-through rates and user relevancy. This success was further amplified by our SEO efforts, as the improved site rankings contributed to higher-quality scores for our keywords, showcasing the synergistic benefits of an omni-channel strategy. This led to:

  • PPC conversion rate increased by 10% (from 1.89% to 4.74%)
  • PPC revenue increase of 154% (from $147k to $375k)
  • Average CPC dropped by 38% (From $0.86 to $0.53)

IMPLEMENTING A PAID SOCIAL FUNNEL STRATEGY

We implemented Paid Social Ads on both Facebook and Instagram with the goal of developing ad campaigns and creatives that effectively communicated bodytonix’s unique selling points to various audiences. Competitor research was instrumental in this process; it not only helped us identify market gaps to uniquely position bodytonix but also allowed us to analyze the creative strategies of key competitors on these platforms. Armed with these insights, we rolled out a full-funnel strategy, engaging users at every stage with high-quality, audience-tailored creative. By doing so, we were able to see:

  • Paid Social ROI of 5:1 within the first 6 months
  • Paid Social average conversion rate of 2.8%
  • Outbound click-through rate of 1.89%

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A 476% REVENUE INCREASE WITH THE POWER OF SEO

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HOW TO BOOST YOUR WEBSITE’S SPEED

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GOOGLE ADS PAID SOCIAL WEB DESIGN SEO SEO GOOGLE ADS PAID SOCIAL WEB DESIGN SEO
GOOGLE ADS PAID SOCIAL WEB DESIGN SEO SEO GOOGLE ADS PAID SOCIAL WEB DESIGN SEO

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