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DR LEAK PLUMBING Case Study

How DR Leak Plumbing doubled its conversions

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How Dr Leak Plumbing Doubled Their Conversions in Under 3 months

Dr Leak Plumbing is a reputable plumbing business based in Sydney, known for their exceptional service and expertise in the field. When they approached us at Uppercut Digital, they were looking to increase their online presence and drive more conversions. Through a comprehensive digital marketing strategy that focused on Google Ads and SEO, we were able to help Dr Leak Plumbing achieve remarkable results and significantly boost their conversions and traffic.

Local SEO differs from general SEO in that it emphasizes location-specific factors. While traditional SEO aims to improve your website’s visibility on a global scale, local SEO is all about reaching customers in your immediate vicinity. By optimizing your online presence for local searches, you can attract more foot traffic to your brick-and-mortar store, increase online sales in your target market, and establish your business as a trusted local authority.

THE CHALLENGE

Dr Leak Plumbing faced the challenge of standing out in a competitive industry and increasing their online visibility. They wanted to drive more traffic to their website and convert those visitors into paying customers. Additionally, they were looking to optimize their Google Ads campaigns to increase their ad rank and improve their overall performance.

Our Strategy and approach

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  • To address Dr Leak Plumbing's objectives, we developed a comprehensive digital marketing strategy that focused on two key areas: Google Ads and SEO.
  • Google Ads We started by conducting a thorough analysis of Dr Leak Plumbing's existing Google Ads campaigns. We identified areas for improvement and implemented strategic changes to optimize their campaigns. This included refining keyword targeting, improving ad copy, and enhancing landing pages to increase conversion rates. By leveraging our expertise in Google Ads, we were able to increase Dr Leak Plumbing's conversions by an impressive 78.44%. We achieved this by improving their quality score, which resulted in a higher ad rank and increased visibility for their ads. The optimized campaigns also led to a 55% increase in conversion rate, indicating that the traffic driven to the website was more likely to convert into customers.
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  • SEO In parallel with the Google Ads optimization, we implemented a robust SEO strategy to improve Dr Leak Plumbing's organic visibility and drive more targeted traffic to their website. We conducted extensive keyword research to identify relevant search terms in the plumbing industry and optimized their website's on-page elements, including meta tags, headings, and content. Through our SEO efforts, we were able to increase Dr Leak Plumbing's organic traffic by an impressive 35%. This boost in traffic not only led to more potential customers discovering their services but also contributed to an overall increase in conversions by 120%. The combination of targeted traffic and optimized website elements resulted in a significant improvement in Dr Leak Plumbing's online presence and visibility.
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OUR

APPROACH

1

DIGITAL MARKETING AUDIT

A thorough audit of your website is conducted, analysing various aspects of the website such as design, user experience, content, and technical elements. The audit also includes an in-depth analysis of the website’s SEO, site speed, and mobile responsiveness. This will help us identify any technical issues or areas for improvement that may be impacting the website’s performance and user experience.

2

COMPETITOR ANAYSIS

At Uppercut Digital, we don’t just keep pace with competitors – we outpace them. By meticulously analyzing their strategies and performance, we pinpoint their strengths to surpass and weaknesses to exploit. With our years of expertise, we refine and elevate your digital approach, ensuring that once your competitors are knocked down, they won’t get up from the count.

3

TARGET AUDIENCE RESEARCH

We conduct research on your target audience to understand their needs, behaviours, and preferences. This research helps us understand what your audience is looking for, how they interact with your website, and what motivates them to take action. We use this information to tailor the strategy to reach your target audience effectively, by understanding what message and channels resonates with them.

4

CREATING THE STRATEGY

After the website audit competitor analysis and target audience research, we create a comprehensive digital marketing strategy for your website. The strategy includes plans for improving the website’s performance and user experience, tactics for increasing visibility and driving traffic to the site, as well as a plan for creating and distributing engaging, relevant content and utilising social media and other digital channels to reach your target audience.

5

IMPLEMENTING & MEASUREMENT

We research and analyse your competitors’ websites and digital marketing strategies. This helps us understand their strengths and weaknesses, as well as identify opportunities for your website to stand out. By understanding what your competitors are doing, we can identify areas where your website may be lacking in comparison and areas where you many have a competitive advantage.

6

REPORTING & OPTIMISATION

Digital marketing efforts. These reports are tailored to your specific goals and objectives, and provide in-depth analysis of key performance indicators (KPIs) such as website traffic conversions and engagement. We highlights areas of success and opportunities for improvement. Based on this data, we work with you to optimise the strategy and tactics to drive even better results.

GOOGLE ADS PAID SOCIAL WEB DESIGN SEO SEO GOOGLE ADS PAID SOCIAL WEB DESIGN SEO
GOOGLE ADS PAID SOCIAL WEB DESIGN SEO SEO GOOGLE ADS PAID SOCIAL WEB DESIGN SEO

STRATEGY & EXECUTION

EFFECTIVE LEADERSHIP

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HARD WORK SOLVES BIG PROBLEMS

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NEVER SETTLE

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our Clients

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SEO Services Ecommerce SEO Enterprise SEO International SEO Lead Generation SEO Local SEO PPC Management Google Ads Google Shopping Ads Paid Social Media Facebook Ads Instagram Ads TikTok Ads LinkedIn Ads Pinterest Ads Snapchat Ads

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