Meet Social Dance Company
Social Dance Company offers adult dance lessons in Sydney. Organic search helps the business reach people exploring lessons, styles and ways to get started.
The Challenge
The company needed to make its website easier to discover when prospective students searched for relevant dance lessons.
Reaching Students Before They Know The Brand
People considering adult dance lessons may begin with a style, location or general interest rather than a school name. Social Dance Company needed to appear in those discovery searches and give prospective students a reason to explore its classes.
Helping Searchers Find Relevant Information
A newcomer wants to understand what is available and how to get started. The website's search presence needed to connect those questions with relevant landing pages, making the business easier to discover during the early stages of choosing lessons.
Measuring More Than Search Exposure
Stronger visibility only matters if it brings people to the website. The SEO programme needed to consider clicks alongside impressions and click-through rate, separating increased discovery from claims about class bookings that the search data could not establish.
Our Approach
Our work for Social Dance Company brought together SEO.
Strengthen organic discovery
- Focused the SEO programme on the searches and landing pages relevant to adult dance lessons.
- Reviewed keyword visibility to understand where prospective students could discover the school.
Connect visibility with website visits
- Assessed the relationship between search appearances and clicks through to the website.
- Used comparable search performance to distinguish stronger discovery from seasonal changes in demand.
The Results
Growth In Organic Performance (SEO)
The year-on-year comparison shows more people seeing the business in organic search and choosing to visit the website. Click growth outpaced impression growth, with an improved click-through rate supporting stronger discovery of the dance school.
- Increase in organic search clicks
- Increase in search impressions
- Increase in organic click-through rate
Client Feedback
“Have worked with Dylan and the guys from Uppercut for 5 months now with my business. They have gone above and beyond on everything we have requested and have been outstanding with communication and resolving any issues we have had along the way.”
