Meet Skin Collective
Skin Collective combines a Perth skin clinic with an online skincare store. The digital programme spans SEO, Google Ads and Paid Social, with ecommerce purchases measured separately from clinic interest.
The Challenge
The business serves customers looking for both products and treatments, requiring clear measurement across different customer journeys.
Serving Product And Clinic Customers
Skin Collective combines an online skincare store with a Perth clinic. Someone shopping for a product has a different journey from someone researching a treatment. The programme needed to support both while keeping ecommerce purchase performance distinct from clinic interest.
Scaling Product Sales Efficiently
A larger paid-search budget needed to produce more than additional reach. Purchase value, order volume and return on ad spend had to show how effectively the campaigns were supporting the store as activity increased.
Building Another Route To Discovery
Paid channels could generate demand, but organic search offered another way for customers to find the business. Adding SEO required attention to search visibility alongside the established advertising programme, building a broader picture of product and brand discovery.
Our Approach
Our work for Skin Collective brought together SEO, Google Ads, Paid Social.
Support product discovery
- Managed Google Ads for the online skincare business, connecting existing search interest with the store's range.
- Ran Paid Social alongside search advertising, giving the business another way to introduce products and encourage customers to explore the website.
Develop organic visibility
- Added SEO to the wider programme to support discovery beyond the paid campaigns.
- Monitored search clicks and impressions alongside ecommerce performance, assessing the organic contribution as the channel became part of the store's marketing mix.
The Results
Growth In Online Sales
Shopify shows substantial growth across the complete campaign period compared with the preceding equal-length period. More orders and a stronger online conversion rate translated into higher sales. These are overall online-business results across channels, rather than revenue attributed exclusively to one campaign.
- Increase in online sales
- Increase in online orders
- Increase in online conversion rate
Stronger Search And Social Performance
Shopping and search campaigns helped capture demand for skincare products, while Meta supported discovery and repeat consideration. Google Ads revenue more than doubled against the initial-quarter baseline. The later full-quarter Meta comparison also showed higher purchase value. SEO content and technical work supported product and treatment discovery alongside the advertising.
- Increase in Google Ads revenue
- Increase in Google Ads purchases
- Increase in Meta purchase value
Client Feedback
“I was initially recommended Uppercut Digital Agency by a company in Sydney that I very much trust and I was not disappointed from the start. My company is in Perth and Jeremy has helped me to increase our online sales by more than double within a 3-month period.”
