Meet Royal Parade Dental Clinic
Royal Parade Dental Clinic serves patients in Reservoir. The digital programme brings together SEO and Google Ads to support local discovery and contact with the practice.
The work supported a practice rebrand with a new website, social-media awareness and search campaigns designed to turn local interest into enquiries.
The Challenge
The practice needed to establish visibility and build a measurable picture of how people responded to its search campaigns.
Establishing Local Search Presence
Royal Parade Dental Clinic needed to connect with people researching care around Reservoir. The website and campaigns had to make the practice relevant to those searches, helping prospective patients find service information and decide whether to contact the team.
Building An Early Paid Search Baseline
The advertising programme was still in its initial stages. The task was to establish measurable conversion activity and understand how people responded, rather than make an annual growth claim before a meaningful earlier campaign history existed.
Connecting Discovery With Enquiries
SEO could support the clinic's presence in local search while Google Ads reached people with immediate intent. Together, the channels needed to provide a practical route from finding the practice to calling or submitting a form.
Our Approach
Our work for Royal Parade Dental Clinic brought together Google Ads, SEO, Paid Social.
Support local discovery
- Ran Google Ads alongside the clinic's SEO programme to create paid and organic routes into the website.
- Focused the review on the practice's local search presence and the contact activity generated by advertising.
Build a foundation for optimisation
- Established a view of campaign conversions and the cost of generating them.
- Monitored organic clicks and impressions alongside paid search to understand how the clinic was being discovered.
Bring the practice rebrand online
- Designed and built a new website to introduce the rebranded practice, its team and its treatment offer.
- Created clearer service information and enquiry pathways so the new identity carried through from the first ad impression to the website.
Build awareness, then capture intent
- Used social media to introduce the practice and build familiarity with the rebrand.
- Connected SEO and Google Ads with local treatment searches to capture demand from people actively looking for a dentist.
The Results
Enhanced Google Ads Performance
The second complete campaign month generated more conversions and a lower average acquisition cost than the first. This is an early-stage comparison from a small starting base, showing progress in campaign response rather than a mature annual result.
- Increase in conversions
- Reduction in cost per conversion
- Increase in conversion rate
A New Website Built For Local Search
The rebrand gave the practice a new identity, and the website translated it into clear treatment pages and enquiry pathways. SEO then helped the new site compete for local and treatment-led searches, while social media introduced the practice and Google Ads captured immediate demand. The paid-search conversion-rate improvement reflects this wider enquiry journey, not a standalone website A/B test.
- Average position for orthodontist Reservoir
- Increase in Google Ads conversion rate
