Meet Paper Rock Scissors
Paper Rock Scissors runs creative activities and workshops. Paid Social supports discovery of its programmes, including school-holiday activities, and brings prospective customers to the booking journey.
The Challenge
Time-sensitive programmes need to reach the right audience while places are available, with creative assessed against purchases.
Reaching Families At The Right Moment
Workshop and school-holiday demand is time-sensitive. Paper Rock Scissors needed to reach prospective customers while programmes were available, with activity-led advertising that helped people understand what they could book and why it might suit them.
Making Creative Support Bookings
An engaging image or video can introduce a workshop, but the campaign still needs to lead people towards a purchase. Creative performance had to be assessed through the booking journey, rather than judged solely by reactions or messages.
Making The Advertising Budget Productive
The business needed to understand how purchase value compared with media spend. A clear focus on purchase events made it possible to assess the commercial return from Paid Social while keeping other interactions separate.
Our Approach
Our work for Paper Rock Scissors brought together Paid Social.
Introduce the available programmes
- Ran Paid Social around workshops and activities, connecting the creative with programmes customers could explore and book.
- Reviewed school-holiday ad sets separately, recognising the shorter decision window around these time-sensitive offers.
Assess the commercial response
- Compared recorded purchase value with advertising spend to understand the return generated by the campaigns.
- Reviewed purchase events separately from messages and other interactions, keeping bookings central to the assessment of creative and campaign performance.
The Results
More Local Class Bookings
Local campaigns promoted art classes, parties and school-holiday activities to nearby families. Across the summer booking period, Meta-attributed purchases increased against the preceding two months and acquisition costs fell. The summer holiday programme was a major driver, so the comparison includes the seasonal uplift in demand.
- Increase in bookings
- Reduction in cost per booking
- Increase in booking value
