Meet Pamido
Pamido supplies curtains, blinds and shutters across Newcastle, Lake Macquarie and the Central Coast. Its search strategy connected product research with the next step: arranging a measure and quote.
The Challenge
The business needed clearer coverage of its products and service areas, supported by paid campaigns that could generate measurable enquiries.
Competing Across Products And Locations
Curtains, blinds and shutters generate different searches, and local homeowners also need to know who serves their area. Pamido needed relevant entry points across Newcastle, Lake Macquarie and the Central Coast, with enough product information to help a customer take the next step.
Making The Quote Journey Clearer
Window furnishings are a considered purchase. Customers compare styles, suitability and installation before arranging a measure and quote. The website needed to organise that information clearly, so visitors could move from their initial product search to a relevant service page and enquiry.
Generating More Enquiries Efficiently
Paid search had to do more than buy additional traffic. The commercial priority was to increase conversions while bringing down acquisition costs, alongside an SEO programme that could broaden Pamido's presence for non-branded product and location searches.
Our Approach
Our work for Pamido brought together SEO, Google Ads.
Expand local search coverage
- Developed service-area content for the window-furnishing business, connecting product information with the locations Pamido serves.
- Built links supporting priority pages, giving the expanding content programme an authority-building component alongside the on-site work.
Improve the route to an enquiry
- Completed website and menu changes to help visitors move through the range and find the information relevant to their project.
- Reviewed Google Ads conversions and acquisition costs alongside keyword visibility, keeping enquiry generation central to the programme as organic coverage expanded.
The Results
Growth In Organic Performance (SEO)
Service-area content, website improvements and link building supported a broader organic footprint. Ranking coverage expanded beyond the initial keyword set, including substantially more terms on the first page of Google.
- Increase in ranking keywords
- Increase in first-page keyword rankings
Enhanced Google Ads Performance
The paid-search programme generated more conversions at a lower acquisition cost. The six-month comparison shows the improvement was not simply the result of spending more: conversion growth outpaced the change in media spend.
- Increase in conversions
- Reduction in cost per conversion
- Reduction in average cost per click
Client Feedback
“Dylan and Jeremy are 2 solid hard working dudes. They'll take care of your business. Trust them to put in the work and they will produce results! Recommended!”
