Meet On The Nose Co
On The Nose Co sells nasal strips, mouth tape and related products online. Its programme combined organic content with Google Ads and Paid Social to support product discovery and purchases.
The Challenge
A developing product category needed clear information and useful landing pages, supported by accurate channel measurement.
Explaining An Unfamiliar Product Category
Nasal strips and mouth tape can prompt practical questions before a first purchase. On The Nose Co needed useful product content and FAQs that helped shoppers understand the range, rather than depend on an ad alone to explain the offering. Nasal strips and breathing accessories compete in a crowded ecommerce market, so the brand needed a convincing product story and efficient acquisition beyond discount-led demand.
Growing Organic Discovery
The business needed more people to find its product pages through relevant searches. Content, metadata and links had to work together to support that visibility, giving the store a stronger search presence alongside its paid campaigns.
Scaling Across Search And Social
Google Ads and Paid Social provided different ways to reach customers. The challenge was to grow purchase value while watching the spend required, then assess the store's overall sales separately from the orders attributed by each advertising platform.
Our Approach
Our work for On The Nose Co brought together SEO, Google Ads, Paid Social.
Develop useful product content
- Worked on product-page content and FAQs to help visitors understand the range before deciding what to buy.
- Refined metadata and existing landing pages, connecting the information shown in search with the product experience on the website.
Support organic authority
- Built relevant links alongside the content programme, reinforcing the store's presence beyond its own pages.
- Reviewed the growth in organic clicks through the engagement to understand whether the work was helping more people reach the website.
Run paid channels alongside SEO
- Managed Google Ads and Paid Social as complementary routes to introduce products and capture customer interest.
- Reviewed purchase volume, value and acquisition costs within each platform, giving the business a clear view of paid performance as activity scaled.
The Results
Growth In Overall Sales And Orders
The annual Shopify comparison shows growth in both sales and orders, with an improved online conversion rate. These are online business outcomes across the full customer journey, rather than the sum of Google and Meta attribution.
- Increase in online sales
- Increase in online orders
- Increase in online conversion rate
Growth In Organic Performance (SEO)
Product content, FAQs, metadata and links supported a broader search presence. By the later monthly snapshot, substantially more people were reaching the website through organic search than at the campaign baseline.
- Increase in organic search clicks
- Increase in search impressions
Enhanced Google Ads Performance
Paid search scaled purchase value and order volume as media spend increased. The return on spend also improved against the initial full-quarter baseline, although acquisition cost rose as activity expanded.
- Increase in Google Ads purchase value
- Increase in purchases
- Increase in return on ad spend
More Purchases Through Paid Social
Meta campaigns generated more attributed purchases in the latest full quarter than in the preceding quarter, while reducing the average cost per purchase. Creative and audience testing supported order volume in a highly competitive product category. Platform-attributed purchases are assessed separately from Shopify sales.
- Increase in Meta purchases
- Reduction in Meta cost per purchase
