Meet Newstead Smiles
Newstead Smiles is a dental practice in Brisbane's Newstead. Its SEO and Google Ads programme supports people researching local dental care and taking the next step towards contacting the practice.
Uppercut Digital also delivered the website redesign as part of the strategy, connecting service information with a clearer enquiry journey.
The Challenge
The practice needed to compete in local search while keeping the distinction between website interactions and confirmed appointments clear.
Competing In Local Dental Search
People considering dental care in Newstead can compare several nearby practices. The business needed to be visible for relevant local searches and provide useful service information, giving prospective patients a clear route from research to contacting the practice.
Supporting Different Treatment Searches
A general dental search and a teeth-whitening search reflect different needs. The search programme needed to support relevant service pages rather than treat every visitor as having the same question or reason for getting in touch.
Generating Contact Efficiently
Paid search needed to produce useful responses at a sustainable cost. The challenge was to increase conversion activity while building organic discovery, with both channels supporting the practice's enquiry journey rather than focusing on traffic alone.
Our Approach
Our work for Newstead Smiles brought together SEO, Google Ads.
Support local search authority
- Built links supporting Newstead dental and Brisbane teeth-whitening pages, connecting authority work with specific local search opportunities.
- Monitored organic visibility alongside paid search to understand how the two routes contributed to discovery of the practice.
Capture paid-search demand
- Managed Google Ads for the practice as another way to reach people researching local dental care.
- Reviewed phone, form and booking-related contact actions alongside acquisition costs, assessing the response generated by the advertising rather than traffic alone.
Build a clearer website journey
- Designed and built a new website with clearer service pages, navigation and contact pathways.
- Connected the website work with local search priorities so visitors could find relevant information and move towards an enquiry.
The Results
Enhanced Google Ads Performance
The second full quarter of paid-search activity generated more conversions than the initial quarter, while reducing the average cost of acquiring them. That gave the practice a stronger flow of contact activity from a smaller overall media spend.
- Increase in conversions
- Reduction in cost per conversion
- Increase in visits from Google Ads
Local Visibility And A Clearer Website Journey
The new website gave Newstead Smiles a stronger platform for local SEO and patient enquiries. Google Business Profile and local content work helped the practice reach the first map-pack position for its core local dentist search. Paid-search traffic also grew, bringing more visitors into the redesigned enquiry journey.
- Map-pack position for newstead dentist
- Increase in visits from Google Ads
Client Feedback
“We’ve had a great experience working with Uppercut Digital. The team is responsive, professional, and always willing to explain their strategy and answer any questions. They’ve helped us with our website, Google Ads, and SEO, and communication has been excellent throughout.”
