Meet Lumina Dental
Lumina Dental is a Sydney dental practice. Its SEO and Google Ads activity supports people researching local services and looking for a way to contact or book with the practice.
The Challenge
The website needed wider local discovery while paid-search reporting distinguished booking actions from other website interactions.
Expanding Beyond Limited Search Reach
Lumina Dental needed a stronger presence when people researched dental services online. The SEO programme had to support relevant pages and a broader search footprint, giving more prospective patients the opportunity to discover the practice.
Making Visibility Turn Into Visits
A growing impression count does not automatically mean more people reach the website. Search performance needed to be assessed through actual clicks as well as exposure, keeping the focus on useful discovery rather than visibility alone.
Supporting Immediate And Longer-Term Demand
SEO and Google Ads play different roles in the patient enquiry journey. The practice needed both a stronger organic presence and paid activity that could connect relevant searches with a route to contact, with each channel assessed on its own results.
Our Approach
Our work for Lumina Dental brought together SEO, Google Ads.
Expand local content
- Created landing pages for surrounding suburbs, giving people nearby more relevant ways to discover the practice.
- Supported the site with links relevant to its Sydney service area, reinforcing the content programme with authority-building work.
Connect visibility with contact
- Ran Google Ads alongside SEO to support both immediate search demand and longer-term organic discovery.
- Reviewed calls, forms and booking-related website actions to understand how visits progressed towards contacting the practice.
Maintain the search foundations
- Completed Search Console and GA4 health checks as part of the ongoing programme.
- Monitored landing-page performance and organic queries so the team could assess which parts of the website were contributing to discovery and response.
Grow discovery through useful blogs
- Published blogs around the questions patients ask when researching dental care, building visibility beyond searches for the practice name.
- Connected articles to relevant treatment pages through internal links, giving readers a clear next step towards an enquiry.
The Results
Growth In Organic Performance (SEO)
A sustained blog programme was central to Lumina Dental’s SEO growth. Helpful articles answered patient questions and linked readers to relevant treatment pages. Together with service-page and technical work, this expanded the practice’s search coverage and drove a substantial year-on-year increase in website visits.
- Increase in organic search clicks
- Increase in search impressions
Enhanced Google Ads Performance
The quarter-on-quarter review recorded more conversion actions and a lower acquisition cost. Conversion rate also improved, giving the practice a stronger response from its paid-search traffic.
- Increase in Google Ads conversions
- Reduction in cost per conversion
- Increase in Google Ads conversion rate
Client Feedback
“Uppercut Digital does constant communication and responses fast - kudos to Jeremy and Dylan - they are being very very helpful.”
