Meet IV League Drips
IV League Drips provides clinic-based and mobile IV services in Sydney. Its digital activity needed to support people researching the service, visitors ready to make contact and a separate audience for its training academy.
The Challenge
Different audiences needed different messages, without losing sight of the actions each campaign was actually generating.
Reaching Beyond Brand Searches
People researching IV services do not all start with a clinic name. IV League needed service pages that could introduce the business through relevant Sydney searches, then explain the difference between its clinic and mobile offering. Growing that visibility required more than directing every search to the homepage.
Two Different Customer Journeys
A prospective clinic customer and someone considering practitioner training have very different questions. The academy needed its own message and destination, while the clinic campaigns needed to make contacting the team straightforward. Treating both audiences alike would make the advertising less useful to each.
Turning Attention Into Enquiries
More reach was only useful if people progressed towards contacting the business. The challenge was to grow relevant visits while controlling acquisition costs, with search and social each playing a clear role in that journey.
Our Approach
Our work for IV League Drips brought together SEO, Google Ads, Paid Social.
Build service-led search visibility
- Supported the homepage and individual service pages with content and relevant links, giving people more useful entry points than a single broad clinic page.
- Strengthened local listings around the Sydney service area, connecting the business with searches for nearby clinic and mobile services.
Separate clinic and academy intent
- Reviewed Google Ads keywords and campaign performance around the different reasons people contacted the business.
- Assessed Paid Social creative separately for the clinic and academy, so practitioner-training interest did not dictate the message shown to prospective clinic customers.
The Results
Stronger Website Engagement
The first six-month review showed more people reaching the website and taking conversion actions. Search and social supported different stages of discovery, with the strongest traffic growth coming from Paid Social.
- Increase in website sessions
- Increase in website conversions
Growth In Organic Performance (SEO)
Service-led content, local listings and relevant links supported a wider search presence. The homepage and NAD+ service page were priority destinations, while the academy content addressed its own audience. Keyword tracking showed stronger visibility from the start of the programme.
- Increase in top-three keyword rankings
- Increase in ranking keywords
Enhanced Google Ads Performance
Google Ads generated more conversions while reducing the cost of acquiring them. The initial six-month review also recorded a lower average cost per click, helping the advertising budget produce a stronger response.
- Increase in conversions
- Reduction in cost per conversion
- Reduction in average cost per click
Growth In Paid Social Traffic
Paid Social introduced the clinic and academy to audiences beyond existing search demand. More visitors reached the website, while ongoing creative and campaign optimisation reduced the reported cost per acquisition.
- Increase in Paid Social website sessions
- Reduction in Meta cost per acquisition
Client Feedback
“Their service has been outstanding from day 1, not to mention their high level of communication and ongoing recommendations to help drive the business.”
