Meet Hyperwell
Hyperwell is an allied-health provider in Ryde. Its SEO and Google Ads activity supported service discovery, with dedicated content helping people find the treatment or practitioner they were researching.
The Challenge
The site needed a clearer service structure and consistent local signals, alongside a new paid-search account.
Organising A Broad Service Offering
Hyperwell's allied-health services address different needs, so a general description of the business could not answer every search. The website needed clearer service pages and headings to help visitors find relevant information and help search engines understand the offering.
Strengthening Local Consistency
For a local provider, the same business identity needs to carry through its website and directory listings. Hyperwell's programme included business-detail consistency and local citations, giving the Ryde practice a firmer foundation for service and location searches.
Balancing Visibility With Efficiency
SEO could build discovery over time, while Google Ads provided another route to reaching people actively searching. With a relatively small paid-search budget, efficiency mattered: the team needed to assess acquisition costs alongside conversion volume rather than chase traffic alone.
Our Approach
Our work for Hyperwell brought together SEO, Google Ads.
Clarify the service structure
- Developed service content and refined metadata and headings to make the allied-health offering easier to understand from search results through to the website.
- Updated URL structures as part of the SEO work, supporting clearer destinations for the different services available at the practice.
Strengthen local signals
- Cleaned up business-name, address and phone details so local listings consistently represented Hyperwell.
- Built local citations and completed a site-speed audit, addressing both off-site business information and the experience people encountered after clicking through.
Develop the paid-search programme
- Launched and reviewed Google Ads campaigns alongside the organic work, providing another route to reach people researching local services.
- Assessed conversion volume with acquisition costs and conversion rate, giving the practice a useful view of efficiency as the budget changed.
The Results
Growth In Organic Performance (SEO)
Service content, consistent local business information and technical work supported discovery of the Ryde practice. The monthly organic comparison showed more clicks and impressions, with a higher click-through rate helping convert search visibility into website visits.
- Increase in organic search clicks
- Increase in organic click-through rate
Enhanced Google Ads Performance
The paid-search review showed improved efficiency on a smaller advertising budget. Cost per conversion fell and conversion rate improved, although total conversion volume was lower. This was an efficiency improvement rather than a claim of overall lead growth.
- Reduction in cost per conversion
- Increase in conversion rate
- Increase in click-through rate
Client Feedback
“I couldn’t be happier with the team at Uppercut Digital! Dylan, Jeremy, and Patryk have been an absolute pleasure to work with — professional, responsive, and truly invested in delivering a high-quality result.”
