Meet GIANTS Netball
GIANTS Netball competes in Suncorp Super Netball. Its paid programme supported home-game demand through Google Ads and Paid Social, using fixture-specific creative and round-level reporting.
The Challenge
The team needed to build awareness before each fixture while capturing people ready to purchase, within a compressed match calendar.
Building Interest Before Game Day
GIANTS Netball needed enough time in market to introduce each home fixture and then convert interest into purchases. A compressed match calendar made launch timing important, with less room to recover from delays close to a game.
Maintaining Consistent Campaign Delivery
Account-verification interruptions reduced the available advertising window. The programme had to work around those constraints while keeping fixture-specific creative and offers relevant, so campaigns could support the games that were still on sale.
Finding Effective Creative And Audiences
Player-led imagery, match-up artwork and video offered different ways to tell the fixture story. Performance needed to guide creative and audience decisions, with purchases and advertising return providing a more useful signal than engagement alone.
Our Approach
Our work for GIANTS Netball brought together Google Ads, Paid Social.
Support home-game demand
- Ran Google Ads around GIANTS home fixtures, capturing interest while tickets were available.
- Reviewed spend and attributed returns at round level, allowing the team to assess performance within each game's selling window.
Compare creative through purchases
- Tested player-led and match-up creative through Paid Social to explore different ways of introducing each fixture.
- Compared image and video performance using purchase results, keeping the commercial response central rather than relying on engagement alone.
Use the season's evidence
- Reviewed audience and timing performance alongside the account interruptions that affected delivery.
- Documented opportunities for earlier launches and more consistent creative supply, helping future campaigns make better use of the time before game day.
The Results
More Ticket Purchases At A Lower Cost
The final home-fixture campaign against West Coast Fever converted more ticket buyers at substantially lower cost than the preceding home-fixture campaign against Adelaide Thunderbirds. The improvement in acquisition efficiency also increased the return on media spend. These comparisons describe two specific fixture campaigns, not whole-season growth.
- Increase in ticket-purchase conversions
- Reduction in cost per ticket purchase
- Increase in ticket-campaign return on ad spend
