Meet First Shot Barista Training
First Shot Barista Training teaches practical coffee skills in Haymarket, Sydney. Its courses serve people entering hospitality, developing their barista skills or running a cafe.
The Challenge
People researching barista training need clear course information and an easy route to finding the provider.
Standing Out In Course Research
Prospective baristas compare course levels, practical facilities and trainer experience before enrolling. First Shot needed its website to make those differences easier to understand, helping people researching coffee training find relevant information about the business.
Making Trainer Expertise Visible
Practical teaching experience is part of the value of a barista course. The website needed to communicate that experience clearly through its trainer profile, rather than leave visitors to infer it from a course name or brief description.
Connecting Information With The Right Course
Students have different starting points, from entering hospitality to developing more advanced skills. Course and expertise content needed clear internal links, helping readers move towards suitable training and explore the facilities before making a decision.
Our Approach
Our work for First Shot Barista Training brought together SEO, Local SEO.
Make trainer expertise visible
- Prepared an author profile explaining co-founder Nguyen Le's training, consulting and coffee-industry experience.
- Used the client questionnaire to ground the profile in the trainer's actual background and practical work.
Connect expertise with course information
- Planned internal links from the profile to intermediate and advanced barista training.
- Included relevant pathways to facilities and coffee-tasting information so prospective students could explore the learning experience.
Strengthen local discovery
- Included local SEO and Google Business Profile work in the strategy for the Haymarket coffee-training studio.
- Connected the local presence with course information, the training location and practical facilities, helping nearby students research the business.
The Results
More Discovery Through Google Search
Course content, trainer expertise and local SEO helped prospective students discover the Haymarket studio. In the first complete delivery quarter, Google organic sessions increased against the preceding equal-length period, with more people finding the website through search. These results measure discovery and website visits, rather than completed course bookings.
- Increase in Google organic website sessions
- Increase in visitors from Google organic search
Client Feedback
“I love how Dylan backs what he says with data. Jeremy was a great account manager and was on point with communication. Patryk was not a typical a sales guy at all, he genuinely wanted to help and his understanding was excellent.”
