Meet FilamentHub
FilamentHub supplies 3D-printer filament to Australian customers. Its range spans different materials, colours and printing requirements, giving customers plenty of reasons to return as their projects change.
The Challenge
Growing the store meant helping shoppers find the right products while scaling paid activity without losing sight of acquisition costs.
Helping Shoppers Navigate Technical Choices
Material, colour and printing requirements all influence a filament purchase. FilamentHub needed search and product pages that matched those choices, helping customers find suitable products without making every visit start from the entire catalogue.
Growing Sales Without Losing Efficiency
Scaling advertising creates a larger opportunity, but also a larger cost. The business needed to grow purchase volume and value while watching acquisition efficiency, so increased revenue could be assessed alongside the budget used to generate it.
Connecting New Products With Repeat Demand
The core filament range and launches such as the Mystery Box serve different buying motivations. Search, social and organic content needed to support both discovery and repeat interest, giving the store more than one route to reaching customers.
Our Approach
Our work for FilamentHub brought together SEO, Google Ads, Paid Social.
Capture product demand
- Managed Google Ads around the filament catalogue, connecting paid search with the store's product offering.
- Assessed purchase value and acquisition costs as advertising spend increased, so scaling decisions could be judged on efficiency as well as volume.
Support repeat product discovery
- Ran Paid Social product campaigns alongside search, creating another route for customers to encounter the range.
- Reviewed the Mystery Box launch alongside sales of core filament products, recognising the different role a new offer could play in customer interest.
Develop organic discovery
- Delivered link building as part of the SEO programme, supporting the store's authority alongside its catalogue content.
- Completed content, technical and user-experience work documented in the campaign review, giving the wider marketing activity a stronger website foundation.
The Results
Growth In Overall Sales And Orders
The Shopify comparison shows strong growth across the store as the wider marketing programme developed. Total sales and orders increased together. These are online results, including other channels and promotions, rather than revenue assigned exclusively to one advertising platform.
- Increase in total sales
- Increase in orders
Enhanced Google Ads Performance
Product-led advertising scaled purchase volume while improving acquisition efficiency. Against the initial full-quarter baseline, Google Ads generated more purchase value, a higher return on spend and a lower cost per purchase.
- Increase in Google Ads purchase value
- Increase in purchases
- Reduction in cost per purchase
Growth In Paid Social Performance
Meta advertising generated more product discovery, purchases and purchase value as the campaign scaled. The quarter-on-quarter comparison shows growth in volume alongside higher media spend, rather than a claim that acquisition costs fell.
- Increase in Meta landing-page views
- Increase in Meta-attributed purchases
- Increase in Meta purchase value
Client Feedback
“Honestly had a great experience working with this team. … They helped improve our online presence pretty quickly, and we started seeing more traffic and better-quality leads within a short time.”
