Meet EdAtlas
EdAtlas provides VCE tutoring in Melbourne. Its Paid Social programme connects students and families with the tutoring offer, then gives interested visitors a route to enquire through the website. The work focused on moving people from discovering the service to completing an enquiry form.
The Challenge
The programme needed to reach relevant students and families and measure meaningful responses to its advertising.
Reaching Students And Families
VCE tutoring is a considered decision involving subject needs, goals and timing. EdAtlas needed Paid Social messages that connected with that audience and encouraged people to explore its offering, rather than rely on broad reach alone.
Moving Beyond Ad Engagement
Clicks could show initial interest, but the programme needed a more useful measure of response. The website's Typeform submission event provided a defined point in the enquiry journey, helping distinguish a completed form from a visit to the landing page.
Building A Measurable Enquiry Funnel
The campaign needed to connect advertising activity with website responses. Assessing landing-page visits alongside submitted forms gave the team a clearer view of the journey, while keeping enquiries separate from confirmed student enrolments.
Our Approach
Our work for EdAtlas brought together Paid Social.
Connect with the tutoring audience
- Ran Paid Social for the VCE tutoring offer, directing interested students and families towards the website.
- Assessed the route from ad engagement to landing-page visits and completed enquiries.
Focus on a meaningful response
- Used Typeform submissions as the defined website enquiry event.
- Reviewed those submissions separately from general clicks and other pixel activity to understand the response to advertising.
The Results
More Enquiries And A More Efficient Early-Bird Campaign
Meta-attributed enquiry submissions nearly doubled between the first full campaign month and August. Within the August activity, the leading early-bird campaign delivered a lower cost per submission than the first-month account benchmark. Creative testing and offer-specific campaigns helped match prospective students with the right next step. Enquiries are submitted forms, rather than verified enrolments or qualified students.
- Increase in Meta leads
- Lower cost per lead
Client Feedback
“Have been working with Jeremy for the last few months, great help and valuable insights. We've been primarily focused on Meta ads, with their help we've hit really solid lead flows and results. Thanks again!”
