Meet Delacombe Family Dental
Delacombe Family Dental serves patients in the Ballarat area. Uppercut Digital focused on Google Ads, local SEO and Google Business Profile work to support nearby patient enquiries.
The Challenge
The practice needed to be discoverable when local patients searched for dental services, with campaigns focused on its own location and website.
Being Relevant To Local Patients
Delacombe Family Dental needed to connect with people researching dental services in the Ballarat area. Its search presence had to reflect the practice's location and services, giving prospective patients a relevant destination when they were ready to explore care.
Keeping The Practice Distinct
The advertising data included activity associated with another practice. Delacombe's performance needed to be assessed using its own conversion actions, keeping the focus on enquiries relevant to this location and avoiding an inflated result from unrelated activity.
Supporting More Than One Route To Contact
Paid search needed to reach immediate local demand, while Google Business Profile and local search supported people checking the practice location and services. Each route needed a clear next step, whether that was calling the practice, exploring care or making an enquiry.
Our Approach
Our work for Delacombe Family Dental brought together Google Ads, Local SEO.
Capture local dental demand
- Managed Google Ads around the Delacombe practice and relevant dental-service searches.
- Reviewed search terms and enquiries to keep the campaign focused on suitable local patients.
Support Google Business Profile and local search
- Included Google Business Profile and local SEO work to strengthen discovery around the practice location.
- Kept the scope focused on local discovery alongside advertising, rather than a broader ongoing SEO programme.
Keep campaigns focused on the practice
- Focused reporting on enquiries for Delacombe Family Dental.
- Used consistent conversion tracking to compare enquiry volume, cost and conversion rate.
The Results
Enhanced Google Ads Performance
Google Ads helped more local patients enquire about the practice. The quarter-on-quarter comparison showed more conversions, a lower cost per conversion and a stronger conversion rate.
- Increase in conversions
- Reduction in cost per conversion
- Increase in Google Ads conversion rate
Local Search And Google Business Profile
Google Business Profile and local search work supported discovery of the practice and its treatments. Search Console recorded a number-one average organic position for “delacombe dentist” and a top-five average position for “wisdom teeth removal Ballarat”, extending visibility beyond variations of the practice’s suburb name.
- Average position for delacombe dentist
- Average position for wisdom teeth removal Ballarat
Client Feedback
“Uppercut Digital Agency went above and beyond! The team is innovative, highly professional, and always quick to respond. I’d highly recommend them to anyone seeking premium digital solutions.”
