Meet Ayar Dental
Ayar Dental is a family-owned dental practice in Ramsgate Beach. Uppercut Digital prepared a Google Ads campaign around local dental searches, service-specific ad groups and clearer contact tracking.
The Challenge
The campaign needed to connect relevant dental searches with a clear path to contacting the practice.
Reaching Relevant Local Searches
Ayar Dental needed to reach people looking for care around Ramsgate Beach, rather than pay for broad dental searches with little local relevance. General dentistry, emergency needs and specific services each required suitable search coverage and a clear connection to the practice. Competition from other Sydney dental practices made relevance and a convincing landing-page experience especially important.
Filtering Out The Wrong Traffic
Dental searches can include employment, training, research and locations outside the practice's area. A useful campaign needed to separate those searches from genuine interest in contacting a dentist, protecting the budget from traffic unlikely to become an enquiry.
Rebuilding Confidence In Marketing
After disappointing experiences with previous agencies, the practice wanted a team that would take ownership of the work. The brief called for a practical campaign structure, relevant landing pages and clearer conversion measurement, with attention to the website issues that could affect results.
Our Approach
Our work for Ayar Dental brought together Google Ads.
Build around local dental intent
- Structured ad groups around Ramsgate Beach and nearby suburbs, with general, emergency and service-specific searches considered separately.
- Connected responsive search ads with relevant Ayar Dental landing pages so the message matched the service being researched.
Protect the enquiry budget
- Prepared negative keywords covering irrelevant locations, employment and training searches.
- Made relevance a priority across the campaign structure, giving the practice a clearer foundation for acquiring local enquiries.
Measure the response to advertising
- Established conversion measurement around the practice contact journey.
- Reviewed conversion activity and acquisition costs to understand how effectively the advertising prompted a response.
Build a dedicated ads landing page
- Built a dedicated landing page for Google Ads, with service information and a direct route to contacting the practice.
- Matched the page to local patient intent, giving visitors a direct route to the booking system, a phone enquiry or an online enquiry.
The Results
A Clearer Path From Search To Enquiry
A focused local campaign and a dedicated landing page made it easier for prospective patients to contact the practice. Website conversions increased by 85%, while the proportion of visitors converting rose by 31%. These results cover the whole website during the campaign, including enquiries and interactions with its booking and contact options.
- Increase in website conversion rate
- Increase in website conversions
Client Feedback
“I have had so many bad experiences over the years. Uppercut Digital Team went above and beyond to get results. Jeremy, Dylan and Ryan understood how much time and money has been wasted and went the extra mile to get results. They fixed things that wasn’t in my scope of contract with them and didn’t charge for that extra time and work. Thank you Uppercut”
